U.S. Parental Control Software Market to Hit USD 391.0 Million by 2030: Increasing Demand from Parents for Kids Safety and Growing Trend of E-learning to Push Growth

The U.S. parental control software market size was valued at USD 190.6 million in 2022. The market is projected to grow from USD 208.1 million in 2023 to USD 391.0 million by 2030, exhibiting a CAGR of 9.4% during the forecast period. Fortune Business Insights provides this information in its report titled " U.S. Parental Control Software Market Size, Share & Industry Analysis, By Operating System (Windows, Android, iOS & OS X, and Cross-Platform & Others), By Deployment (On-premise and Cloud), By Application (Residential and Educational Institutes), and Country Forecast, 2023-2030."

During the forecast period, increasing internet usage is anticipated to augment the market. Parental control installation is growing due to rise in screen time, social media use, personal device ownership, online gaming, and harmful content watched by kids in the U.S. Increasing exposure to social content has dominated the market for the installation of parental control software.

Rising Need and Demand for Internet Services had a Positive Impact on the Market during the Pandemic

During the COVID-19 pandemic, stringent lockdowns were imposed globally. The government imposed strict regulations on people's movement to stop the spread of the COVID-19 virus. Hence, schools and educational institutions were shut down, which led children all over the U.S. to stay at home. Studying from home surged devices and online social media usage among kids and teens. Hence, smartphones and digital devices increased to remain connected with their studies and friends, as face-to-face interactions and personal meetings were restricted. This increased the internet consumption rate, increased parents' awareness of parent control software, and uplifted the market during the pandemic.

Telefonica and Qustodio Launched a New Parental Control Software for Family Safety

Telefonica and Qustodio engaged in the partnership to make the company's family safety software available to users of Telefonica. This software enables its customers to receive access to complete online family safety. It's a cloud-based service, a next-generation innovation, and is used by more than one million families globally.

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Growing Government Rules to Regulate Digital Content for Children's Safety to Develop Market Growth

Online content consumption has increased among kids since the pandemic as they have been introduced to the online learning system. Due to the spread of COVID-19, schools and colleges were shut down to avoid the virus spread. Hence, online learning platforms have been introduced in schools and other educational institutes to cover the syllabus and content. With this comes the safety and mental health of the kids as they get exposed to adverse and other unwanted content. So to take care of the kids what they watch, growing awareness among parents for parental control software is gaining much popularity and is expected to boost the market growth.

Competitive Landscape:

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are partnering with other companies to stay ahead of the competition. Many companies also invest in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

Notable Industry Development:

• December 2022: Google announced another firm addition to its robust Family Link app. A valuable 'Purchase Requests' feature was added to Google Play Store by the company.

List of Key Players Mentioned in the Report:

• Gen Digital Inc. (NortonLifeLock Inc.) (U.S. & Czech Republic)
• Alphabet Inc. (Google LLC) (U.S.)
• Microsoft Corporation (U.S.)
• McAfee, LLC (U.S.)
• AT&T Inc. (U.S.)
• Smith Micro Software, Inc. (U.S.)
• SafeDNS, Inc. (U.S.)
• Mobicip.LLC (U.S.)
• Qustodio (Spain)
• Bark (U.S.)

Further Report Findings:

• The iOS & OS X segment generates maximum revenue. The adoption of iOS-compatible parental control software is anticipated to grow in the forecast period, as the maximum number of iOS users is increasing globally.
• Cloud-based software creates a competitive advantage over on-premises software. Cloud-based tools are hosted remotely on the provider's servers and are very stable with low downtime.
• Parents are becoming more concerned about their kids' increasing screen time and are engaged in online activities for longer durations. Hence, to monitor their kid's activity and keep an eye on their surfing, the market share is gaining momentum.

Table of Segmentation