U.S. Water Purifier Market to Grow at a CAGR of 5.5% Over the Forecast Period; Growing Awareness About Water Borne Diseases To Propel The Adoption Of Purifiers

The U.S. water purifier market size was valued at USD 6.75 billion in 2024. The market is projected to grow from USD 7.09 billion in 2025 to USD 10.35 billion by 2032 at a CAGR of 5.5% during 2025-2032.

Fortune Business Insights™ presents this information in its report titled, “U.S. Water Purifier Market Size, Share & Industry Analysis, By Product Type (Point-of-use Filters {Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, and Others} and Point-of-entry Filters), By Category (RO Filters, UV Filters, Gravity Filters, and Others), By Application (Residential and Commercial), By Distribution Channel (Offline Stores and Online Stores), and Country Forecast, 2025-2032”. 

Water purifiers are used to provide safe and clean drinking water to end users by eradicating different contaminants such as viruses, chemicals, heavy metals, bacteria, and particulate matter. It also enhances the water's visual appearance, smell, and taste. This industry in the U.S., is majorly driven by the growing awareness programs held across the country by agencies including the U.S. Environmental Protection Agency (EPA) and the World Health Organization (WHO). People in the U.S. are moving towards healthier lifestyles and emphasizing their well-being. This has allowed to seek a reliable solution for consuming clean and safe drinking water, thus driving the market growth.

The COVID-19 pandemic hampered the overall market growth majorly due to a shortage of resources, logistic failures in different firms and delays in fulfilling the demand from customers.

Introduction of Advanced Products by Key Players to Boost the Market Development

In January 2022, Pentair PLC introduced an updated website named ‘Pentair Water Solutions.’ This provides advanced water solutions for residential water treatment issues such as odor, scaling, contamination, and taste. Additionally, it also includes the solutions from newly acquired ‘Pelican Water Systems’.

Growing Benefits of Water Purification Systems to Augment Market Growth

One of the main functions of a water purification system is to eradicate harmful bacteria, viruses, and other components that contaminate the water and make it safe for drinking and domestic use. It also controls the quality, taste, and flavour of the water. Using this water for domestic purposes, especially for cooking, as it retains the taste of cooked food. Whole house filtration systems that remove different minerals tend to affect the plumbing system. However, the filtration system to the entry point enhances the piping systems' life and these factors collectively contribute to the U.S. water purifier market growth.

Additionally, the growing awareness about water borne diseases that are caused due to infection by bacteria, algae, viruses, protozoa, and parasitic worms fuels the demand for water purifiers across the U.S.  Consumption of contaminated water could lead to harmful diseases, namely, diarrhea, chlorella, malaria, typhoid, lead poisoning, campylobacteriosis, and others. For instance, according to WHO, around 1.5 million human deaths are caused due to these water borne diseases per year.

Conversely, the substantial cost of maintenance is hindering market growth.

Top Players Emphasize Launching New Products to Strengthen Their Market Presence

The global market is consolidated with key players, including Brita, Culligan International, AO Smith Corporation, Pentair PLC, and Kinetico. These players account for around one third of the total market share. They are increasingly investing in research and development of new products to strengthen their market position and gain competitive advantage.

Notable Industry Development

• July 2021 – A.O. Smith Corporation acquired a Pennsylvania-based water treatment solutions provider named Master Water Conditioning Corporation. This demonstrated its focus on the North American water treatment market.

List of the Companies Profiled in the Report

• A. O. Smith Corporation (U.S.)
• Culligan International Company (U.S.)
• Pentair PLC (U.S.)
• Brita LP (U.S.)
• Kinetico Incorporated (U.S.)
• Advanced Purification Engineering Corp (U.S.)
• Apex Water Filters, Inc. (U.S.)
• Crystal Quest (U.S.)
• Instapure Brands, Inc. (U.S.)
• Helen of Troy (U.S.)
• Omnipure Filter Company (U.S.)
• Paragon Water Systems, Inc. (U.S.)
• Pure-Pro Water Corporation (U.S.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/us-water-purifier-market-104696

Further Report Findings

• In terms of product type, the point-of-use filters segment held the largest U.S. water purifier market share in 2024, owing to its compact setup and ease of installation without gaining more space.
• Based on category, the RO filter segment will lead the market in the coming years due to its availability in different sizes and higher functionality to offer enhanced potable water.
• On the basis of application, the residential segment dominated the market due growing consumption of water in the residential sector for bathing, cooking, washing, and many other domestic tasks.
• By distribution channel, the offline store segment leads the market as more consumers nationwide prefer offline stores due to their after-sales services and to cross-check the quality of the product.

Table of Segmentation