Vegan Cosmetics Market to Exhibit a CAGR of 6.85% from 2025 to 2032; Rising Awareness about Sustainable Practices in Cosmetics Sector Propels Market Growth

The global vegan cosmetics market size was valued at USD 19.21 billion in 2024. The market is projected to grow from USD 20.48 billion in 2025 to USD 32.56 billion by 2032, exhibiting a CAGR of 6.85% during the forecast period. Fortune Business Insights™ presents this information in its report titled Vegan Cosmetics Market Size, Share & Industry Analysis, By Type (Skin Care, Hair Care, Makeup, and Others), By Gender (Male and Female), By Distribution Channel (E-commerce, Hypermarkets/Supermarkets, Departmental Stores, Specialty Stores, and Others), and Regional Forecast, 2025-2032

Vegan cosmetics are composed of chemical substances derived from either natural or synthetic sources, and they do not contain any ingredients obtained from animals. Due to rising consumer emphasis on sustainability, veganism is gaining popularity in the cosmetics industry. Hence, vegan cosmetics brands globally are inspired to manufacture cruelty-free products.

The COVID-19 pandemic led to significant disruptions in supply chains, categorizing most vegan beauty products as non-essential due to social distancing and trade restrictions. This situation accelerated digital transformation in the cosmetics industry, particularly in 2020, as many online retailers adapted to rapidly evolving circumstances.

Plum Chosen Rashmika Mandanna as a Brand Ambassador to Enhance Brand Image

In June 2022, an Indian cosmetic & skincare brand called Plum selected South Indian actress Rashmika Mandanna as its brand ambassador. This partnership aimed to strengthen the brand’s image among India’s Gen Z and millennial users and to inaugurate new sales channels.

Consumer Shift to Plant-based Products Fuels Market Growth

Consumers are leaning toward plant-based ingredients due to the growing awareness concerning the production and sale of cosmetics that contain synthetic ingredients. Manufacturers are venturing into various business segments to broaden the distribution of their products. This, consequently, is promoting market growth. Moreover, the expanding raw material sourcing locations that supply plant-based ingredients globally will significantly boost product demand, as consumers are shifting their focus toward cosmetic products with health benefits, further driving the vegan cosmetics market growth.

However, the increasing popularity of vegan cosmetics is hindered by counterfeit products, complicating competition for authentic brands globally.

Leading Players Focus on PETA Certification to Gain Advantage

The global vegan cosmetics market is fiercely competitive, with regional and international brands seeking to differentiate their offerings. Growing e-commerce brands are negatively impacting the market share of international brands. This factor allows new and smaller vegan cosmetic brands to increase their market presence, intensifying the competitive landscape significantly. Moreover, emerging cosmetic brands focus on achieving People for the Ethical Treatment of Animals (PETA) certification to enhance brand reputation and facilitate global expansion. This certification can act as a means for brands to inform consumers and buyers that their cosmetic products undergo no animal testing during manufacturing.

Key Industry Development

• October 2023: An Indian vegan cosmetics brand named Organic Harvest entered the color cosmetics market by introducing its latest 100% vegan makeup collection, offering six product lines.

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List of Key Players Profiled in the Report

• GABRIEL COSMETICS (U.S.)
• PHB Ethical Beauty Ltd. (U.K.)
• Natur'Alley Ltd. (U.K.)
• GoNature Sp. z o.o. (Poland)
• Seraphine Botanicals (U.S.)
• Nutriglow Cosmetics (India)
• Plum (India)
• Disguise Cosmetics (India)
• COTY INC. (U.S.)
• G&M Cosmetics (Australia)

Further Report Findings

• Europe established itself as a dominant region in 2024 by holding a prominent vegan cosmetics market share. The market size of Europe is projected to be valued at USD 10.51 billion by 2032. This region has consistently paved the way in beauty and skincare trends, frequently discovering novel ingredients to meet customers’ preferences for natural and effective products.
• North America is anticipated to grow considerably during the forecast timeframe. The growth of this region is fueled by the growing popularity of natural ingredients in cosmetics. On a large scale, the rising population of working women and the rapid growth of beauty clinics across North America will stimulate cosmetic brands to expand regionally. The U.S. is home to many native brands such as Ama Sea Beauty, Elevate CBD Cosmetics, and Clarisma.
• Based on gender, the female segment led the market in 2024, owing to the surging awareness about beauty products and a rising focus on self-care and personal hygiene among women. The presence of various vegan products and services to enhance women's physical appearance is boosting segment expansion.

Table of Segmentation