"We Envision Growth Strategies Most Suited
to Your Business"
The global virtual fitting room market size is estimated to display strong growth by reaching USD 18.31 billion by 2030. Fortune Business Insights™ in its report titled “Virtual Fitting Room Market Size, Share & COVID-19 Impact Analysis, By Type (In-store Virtual Mirrors, App-based Body Scanners, and Sizing Surveys Backed by 3D Body Data), By Application (Apparel, Eyewear, Cosmetic & Beauty Products, Jewelry & Watches, and Others), By End-use (Brick-and-Mortar Stores and Virtual/E-commerce Stores), and Regional Forecast, 2023-2030” observes that the market size in 2022 stood at USD 4.03 billion and is expected to reach USD 4.79 billion in 2023. The market is expected to witness a strong CAGR of 21.1% during 2023-2030. One of the prominent reason that ramped up the demand for the product is the rising inclination toward the adoption of mobile e-commerce.
Perfitly Announced its Collaboration with to Act Brand to Ease Shopping Experience
Perfitly announced its partnership with Germany/U.K.-based To Act Brand to incorporate a cutting-edge virtual fitting platform powered with Artificial Intelligence (AI) virtual fitting room solution to engage customers properly while increasing conversion and reducing return rates. The firm is also giving an option to its customers to virtually try-on and personalize by sizing up and down. This will surge the sustainability efforts in the fashion industry.
Closure of Retail Shops Obstructed the Market Growth
The COVID-19 outbreak has had an influential impact on the virtual fitting room market growth due to imposed trade restrictions, closure of retail shops, and non-delivery of items. Despite the exposure to COVID-19 cases, the market still has shown a great sign of recovery as more consumers start making use of digital and virtual methods of payments, which helps in increasing the sales of e-commerce. Meanwhile, to overcome the new challenges, prominent industry players are adopting multiple strategies to find better opportunities.
Adoption of Advanced Technologies to Increase the Product Demand
Growing concerns about online fashion retailers and the rising popularity of the e-commerce sector to lure a strong customer base are expected to thrive global market growth. Another reason that plunged the demand for the product is the rising emergence of social platforms such as Snapchat, Pinterest, Instagram, and TikTok to enhance their shopping experience. Meanwhile, high investments associated with the try-on concept could dent the growth of the market.
To get a detailed report summary and research scope of this market, click here:
Key Players Investing in Developing Advanced New Technologies
Market players, such as TikTok, Snapchat, Pinterest, and Instagram, have been investing in reinventing their existing products as well as launching new products to fortify their market presence. To introduce new augmented reality shopping tools, Snapchat teamed up with Gucci and American Eagle.
Notable Industry Development
List of Key Companies Profiled in the Report:
Further Report Findings
Table of Segmentation
CAGR of 21.1% from 2023 to 2030
Value (USD billion)
By Type, Application, End-use, and Region