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Virtual Fitting Room (VFR) Market to Surge at 20.1% CAGR till 2027; Proliferation of Fashion Retail Websites and Platforms to Accelerate Market Growth

August 13, 2020 | Information & Technology

The global virtual fitting room (VFR) market size is projected to reach USD 10.00 billion by 2027 on account of increasing popularity of online apparel shopping, states Fortune Business Insights™ in its report,titled “Virtual Fitting Room Market Size, Share and COVID-19 Impact Analysis, By Component (Hardware, Software, and Services), By Services (Integration, Support and Maintenance, and Consulting), By Application (Apparel, Eyewear, Jewelry and Watches, and Others), By End User (Physical Stores and Virtual Store) and Regional Forecast, 2020-2027”. The report further states that the global market value stood at USD 2.44 billion in 2019 and is expected to register a CAGR of 20.1% from 2020 to 2027.

The COVID-19 pandemic is expected to prove beneficial for the virtual fitting room market growth as lockdowns and social distancing have forced shoppers to stay away from physical stores. As a result, customers are increasingly using e-commerce platforms to buy clothes and other fashion items, which are creating lucrative opportunities for the VFR market.

Zalando Inaugurates Virtual Store in Madrid

In September 2019, Zalando, the German e-commerce company, announced the opening of virtual pop-up store in Madrid, Spain. Featuring no physical clothes, customers will be able to explore the brand’s entire collection in the form of virtual projections. To personalize the shopping experience, the retailer will scan shoppers as they enter the store and collect data on their body dimensions. Based on this data, Zalando will be able to project any garment from its catalogue onto the customers’ body, responding according to their movement. The company aims at elevating customer engagement through its virtual fitting room solution and if successful, the retailer plans on expanding its offering across the continent.

To get a detailed report summary and research scope of this market, click here:


Rising Acceptance of Smart Dressing Rooms to Favor Market Growth

Smart dressing rooms customize and personalize the purchase process for shoppers through interactive mirrors. Using RFID tags, these mirrors provide customers all the relevant information of the item they wish to buy. Several retail and fashion brands are integrating this technology at their stores owing to its efficiency. For instance, Neiman Marcus has deployed its smart dresser called “Memory Mirror” at its outlet in San Francisco, where customers can try on clothes once, record videos and take photos from various angles, and choose the item that best fits their body. Similarly, at its store in New York, Ralph Lauren has installed an interactive mirror, which recommends accessories and clothes to customers based on what they are trying on. Smart mirrors in dressing rooms are, therefore, advancing VFR technology in the fashion industry.

Integration of AR with Online Retail by Key Players to Fuel Innovation

Key players in this market are increasing their innovation capacities by bringing together the capabilities of Augmented Reality (AR) and online retail. While AR is being leveraged to enhance purchase experience for customers, online retailing is allowing companies to amplify their reach and broaden their business horizons. Most companies in this market are focused on widening their portfolios by utilizing the powers of advanced technologies. In addition to this, numerous AR and VR start-ups are developing solutions for the retail industry, which is further supporting the growth of this market.

Industry Development:

  • February 2019: NexTech AR introduced its next-gen “Try-It-On” AR solution for the online retail industry, which allows retailers to use facial tracking tools powered by Artificial Intelligence to provide customers with a realistic shopping experience.

List of Key Players Profiled in the Virtual Fitting Room Market Report:

  • Fision AG (Switzerland)

  • Quy Technology Pvt. Ltd

  • Virtooal (London, United Kingdom)

  • SIZEBAY (Brazil, South America)

  • REACTIVE REALITY AG (Austria, Europe)

  • ELSE Corp Srl (Milan, Italy)

  • Fit Analytics (Chicago, USA)

  • Magic Mirror (Guildford, UK)

  • Zugara, Inc.( Los Angeles, California, U.S)

  • Perfitly (New York, United States)

  • WearFits (Poland, Europe)

  • Shandong Yashe Information Technology Co., Ltd.

  • liateR. (Netherlands)

  • Virtusize (Tokyo, Japan)

  • Secret Sauce Partners (Hungary, Europe)

  • Coitor It Tech (Tamil Nadu, India)

  • AstraFit. (Kiev, Europe)

  • Visualook (Murcia, Spain)

  • 3D-A-PORTER.(United Kingdom)

  • triMirror.( Ontario, Canada)

Further Report Findings:

  • High popularity of online garment shopping is expected to ensure the leading position of the apparel segment in the market. In 2019, the segment’s market share stood at 42.0%.

  • In 2019, the market size in North America was at USD 813.3 million and the region is anticipated to command the virtual fitting room market share during the forecast period owing to the rising trend of 3D visualization among fashion brands.

Table of Segmentation:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD billion)


By Component

  • Hardware

  • Software

  • Services

  • Integration

  • Support and Maintenance

  • Consulting

By Application

  • Apparel

  • Eyewear

  • Jewelry and Watches

  • Others

By End-User

  • Physical Store

  • Virtual Store

By Geography

  • North America (the U.S. and Canada)

  • Europe (the UK, Germany, France, Italy, and Rest of Europe)

  • Asia Pacific (Japan, China, India, Singapore, Russia, and Rest of Asia Pacific)

  • Middle East & Africa (South Africa, GCC, and Rest of the Middle East & Africa)

  • Latin America (Brazil, Mexico, and Rest of Latin America)

Virtual Fitting Room (VFR) Market
  • PDF
  • 2019
  • 2016-2018
  • 150


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