Virtual Fitting Room Market to Have a Positive Growth Due to Rise in the Number of Online Shoppers

The global virtual fitting room market size is projected to display robust growth by reaching USD 14.87 billion by 2029. Fortune Business Insights™ in its report titled “Virtual Fitting Room Market Size, Share & COVID-19 Impact Analysis, By Type (In-store Virtual Mirrors, App-based Body Scanners, and Sizing Surveys Backed by 3D Body Data), By Application (Apparel, Eyewear, Cosmetic & Beauty Products, Jewelry & Watches, and Others (Footwear)), By End-use (Brick-and-Mortar Stores and Virtual/E-commerce Stores), and Regional Forecast, 2022-2029” observes that the market size in 2021 stood at USD 3.42 billion and is expected to reach 4.03 billion in 2022. The market is expected to witness a strong CAGR of 20.5% during 2022-2029. Rise in online shoppers globally is expected to drive market growth. Integration of augmented reality, virtual reality, and artificial intelligence will lead to market expansion.

Dressing Room by Vue.ai. for Visualization on Models to Set Progress for Market Expansion

In June 2021, Vue.ai. launched its ‘Dressing Room’ by Vuemodel. The product is a tool for shoppers that allows them to visualize items on models which are most suitable for body proportions. Vue.ai serves more than 100 global customers in the retail industry, including Mercado Libre, ThredUp, El Corte Ingles, and more. Such industrial developments are expected to drive the virtual fitting room market growth.

Decline in Online Shopping During Pandemic Affected Market Growth

The COVID-19 pandemic affected various markets and caused disturbances. In early 2020, there was decline in the market growth due to closure of retail shops, non-delivery of items, and imposed trade restrictions. In October 2021, H&M launched a virtual fitting room in Germany to encourage and show its new collection. H&M Germany also collaborated with NeXR Technologies for the implementation of the Fusion III body scanner. The partnership helped customers with NeXR’s AvatarCloud Fashion app and offered a virtual try-on experience.

Increasing Number of Online Shoppers to Gain Drive Market Growth

An increase in the number of online shoppers is predicted to drive the market growth. Mobile body scanning technology has a transformative and influential impact on various businesses. Various technologies help in bringing fitting rooms alive in the real world by tackling fashion e-commerce businesses of all sizes. About 71% of consumers prefer to shop from brands that have AR integrated into their buying journey. The shift in the adoption of mobile commerce is expected to propel market development for these fitting rooms.

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Usage of Social Media Platforms to Surge Demand for the Service

Consumers using social media platforms for fashion guidance and relying on the internet is anticipated to propel market growth. Virtual fitting apps are based on augmented reality and artificial intelligence. Influencers on platforms such as TikTok, Snapchat, Pinterest, and Instagram aid consumers in seeking advice and analyzing outfits through user-curated boards, which is likely set to create demand for the service. By making personal avatars on social media platforms, consumers can increase and get virtual dressing experience.

Notable Industry Development

• February 2022: SenseMi launched ViuBox SYZ 3.0 with new features. The new features offer various multiple options, a user interface and experience, and easy to use. Shoppers can adjust their experience on the basis of their preferences.   

List of Key Companies Profiled in the Report:

• Else Corp (Italy)


• Fit Analytics (Snapchat) (Germany)


• FX Gear Inc. (South Korea)


• Magic Mirror (U.K.)


• MeMo Labs Inc. (U.S.)


• 3DLOOK Inc. (U.S.)


• Zugara, Inc. (U.S.)


• Visual Look (Spain)


• triMirror (U.S.)


• Sensemi DMCC (UAE)

Further Report Findings

• The market in North America stood at USD 1.35 billion in 2021 due to increasing integration of adoption of AR, AI, and VR in the retail sector. Such integrations help customers to try on different products with various virtual try-ons and fitting rooms to increase customer engagement and conversion rate, which is expected to drive the virtual fitting room market share.


• Asia Pacific is estimated to surge the market share by offering various virtual dressing room solution across developing countries.


• Europe is expected to have significant boost in the market due to the presence of various retailers and established brands in the region.

Table of Segmentation