Marketing Automation Software Market Size, Share & Industry Analysis, By Application (Campaign Management, Email Marketing, Lead Management, Social Media Marketing, Inbound Marketing, Analytics and Reporting, and Others), By Deployment Model (On-Premises and Cloud), By Enterprise Type (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-user (BFSI, Retail and Consumer Goods, Healthcare, Media and Entertainment, Manufacturing, and Others), and Regional Forecast, 2025 – 2032

ATTRIBUTE

DETAILS

Study Period

2019-2032

Base Year

2024

Estimated Year

2025

Forecast Period

2025-2032

Historical Period

2019-2023

Growth Rate

CAGR of 12.8% from 2025 to 2032

Unit

Value (USD Billion)

Segmentation

By Application

• Campaign Management
• Email Marketing
• Lead Management
• Social Media Marketing
• Inbound Marketing
• Analytics and Reporting
• Others (Mobile Marketing)

By Deployment Model

• On-Premises
• Cloud

By Enterprise Type

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By End-user

• BFSI
• Retail and Consumer Goods
• Healthcare
• Media and Entertainment
• Manufacturing
• Others (Government, Education)

By Region

• North America (By Application, Deployment Model, Enterprise Type, End-user, and Country)
  • U.S. (By End-user)
  • Canada (By End-user)
  • Mexico (By End-user)
• South America (By Application, Deployment Model, Enterprise Type, End-user, and Country)
  • Brazil (By End-user)
  • Argentina (By End-user)
  • Rest of South America
• Europe (By Application, Deployment Model, Enterprise Type, End-user, and Country)
  • U.K. (By End-user)
  • Germany (By End-user)
  • France (By End-user)
  • Italy (By End-user)
  • Spain (By End-user)
  • Russia (By End-user)
  • Benelux (By End-user)
  • Nordics (By End-user)
  • Rest of Europe
• Middle East & Africa (By Application, Deployment Model, Enterprise Type, End-user, and Country)
  • Turkey (By End-user)
  • Israel (By End-user)
  • GCC (By End-user)
  • North Africa (By End-user)
  • South Africa (By End-user)
  • Rest of the Middle East & Africa
• Asia Pacific (By Application, Deployment Model, Enterprise Type, End-user, and Country)
  • China (By End-user)
  • Japan (By End-user)
  • India (By End-user)
  • South Korea (By End-user)
  • ASEAN (By End-user)
  • Oceania (By End-user)
  • Rest of Asia Pacific