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Pay-per-click (PPC) Software Market Size, Share & COVID-19 Impact Analysis, By Type (Search Advertising, Social Media Advertising, Remarketing, Online Shopping, Display Advertising, And Others), By Deployment (Cloud, On-premises), By Enterprise Size (Small & Medium Enterprise (SMEs), Large Enterprises), By End-user (BFSI, Retail & Ecommerce, Automotive, Healthcare, Media and Entertainment, IT & Telecom, And Others), and Regional Forecast, 2020-2027

Last Updated: November 17, 2025 | Format: PDF | Report ID: FBI104386

 


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  ATTRIBUTE

  DETAILS

Study Period

  2016 – 2027

Base Year

  2019

Forecast Period

  2020 – 2027

Historical Period

  2016 – 2018

Unit

  Value (USD billion)

 

 

 

 

 

 

 

 

 

Segmentation

By Type

  • Search Advertising
  • Social Media Advertising
  • Remarketing
  • Display Advertising
  • Online Shopping
  • Others (Programmatic, Native, etc.)

By Deployment

  • Cloud
  • On-premises

By Enterprises Size

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

By End-user

  • BFSI
  • Retail & eCommerce
  • Automotive
  • Healthcare
  • Media and Entertainment
  • IT & telecom
  • Others (Education, etc.)

By Region

  • North America (By Type, By Deployment, By Enterprises Size, By End-user and By Country)
    • U.S. (By Type)
    • Canada (By Type)
    • Mexico (By Type)
  • Europe(By Type, By Deployment, By Enterprises Size, By End-user and By Country)
    • UK (By Type)
    • Germany (By Type)
    • France (By Type)
    • Italy (By Type)
    • Spain (By Type)
    • Russia (By Type)
    • Benelux (By Type)
    • Nordics (By Type)
  • Asia Pacific (By Type, By Deployment, By Enterprises Size, By End-user and By Country)
    • China (By Type)
    • India (By Type)
    • Japan (By Type)
    • South Korea (By Type)
    • ASEAN (By Type)
    • Oceania (By Type)
  • Middle East & Africa (By Type, By Deployment, By Enterprises Size, By End-user and By Country)
    • Turkey (By Type)
    • Israel (By Type)
    • GCC (By Type)
    • North Africa (By Type)
    • South Africa (By Type)
  • South America (By Type, By Deployment, By Enterprises Size, By End-user and By Country)
    • Brazil (By Type)
    • Argentina (By Type)
  • REPORT UPDATE
    IN PROCESS
  • 2019-2032
    (IN PROCESS)
  • 2024
    (IN PROCESS)
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Clients
Toyota
Ntt
Hitachi
Samsung
Softbank
Sony
Yahoo
NEC
Ricoh Company
Cognizant
Foxconn Technology Group
HP
Huawei
Intel
Japan Investment Fund Inc.
LG Electronics
Mastercard
Microsoft
National University of Singapore
T-Mobile