Smoothie Market Size, Share, and Industry Analysis By Product Type (Fruit Based, Dairy Based, Green Smoothie, and Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Cafes and Smoothie Bars, Restaurants, E-Commerce, and Others), By End User (Lifestyle Users and Busy Professionals, Fitness Enthusiasts, Athletes, Weight Watchers, and Others), By Age Group (Below 15 years, 15 to 30 years, 30 to 45 years, 45 to 60 years, and Above 60 years), and Regional Forecast, 2026-2034

The global smoothie market size was valued at USD 15.04 billion in 2025. The market is projected to grow from USD 16.47 billion in 2026 to USD 33.99 billion by 2034, exhibiting a CAGR of 9.48% during the forecast period.

The Smoothie Market has evolved into a dynamic segment within the global beverage and functional nutrition industry, driven by rising consumer preference for convenient, nutrient-rich, and natural food options. Smoothies are increasingly consumed as meal replacements, post-workout nutrition, and wellness beverages across urban and semi-urban populations. The Smoothie Market Size continues to expand due to growing awareness of balanced diets, weight management, and functional ingredients such as fruits, vegetables, proteins, and superfoods. Commercial adoption across cafes, smoothie bars, supermarkets, and foodservice outlets has strengthened supply chain development. Product diversification, clean-label positioning, and innovative packaging formats continue to enhance the Smoothie Market Outlook, making smoothies a mainstream offering across retail and foodservice ecosystems.

USA Market Overview

The USA Smoothie Market remains a leading contributor to global demand, supported by a mature health and wellness culture and strong presence of smoothie-focused foodservice chains. American consumers increasingly adopt smoothies as breakfast alternatives, fitness supplements, and on-the-go nutrition solutions. High consumption of fruit-based and dairy-based smoothies is driven by busy lifestyles and strong retail penetration. Supermarkets, cafes, and smoothie bars play a critical role in distribution, while e-commerce platforms support direct-to-consumer offerings. The integration of protein, probiotics, and functional ingredients has elevated product positioning. Continuous innovation and brand expansion ensure the USA remains central to Smoothie Market Growth and competitive strategy development.

Key Findings

Market Size & Growth

• Global Market Size 2025: USD 15.04 billion
• Global Market Forecast 2034: USD 33.99 billion
• CAGR (2025–2034): 9.48%

Market Share – Regional

• North America: 36%
• Europe: 26%
• Asia-Pacific: 28%
• Middle East & Africa: 10%

Country-Level Shares

• Germany: 9% of Europe’s market 
• United Kingdom: 8% of Europe’s market 
• Japan: 10% of Asia-Pacific market 
• China: 14% of Asia-Pacific market 

Smoothie Market Latest Trends

The Smoothie Market Trends highlight a strong shift toward functional nutrition, personalization, and clean-label formulations. Consumers increasingly demand smoothies enriched with plant proteins, probiotics, fiber, and immunity-boosting ingredients. Green smoothies incorporating leafy vegetables, spirulina, and superfoods are gaining traction among health-conscious consumers. Another major trend is the expansion of dairy-free and plant-based smoothie options using almond, oat, and coconut bases.

Ready-to-drink smoothie formats are experiencing growing acceptance due to convenience and longer shelf stability. Smoothie brands are also focusing on reduced sugar formulations and natural sweeteners to align with dietary preferences. Cafes and smoothie bars are leveraging customization models, allowing consumers to select ingredients based on dietary goals. E-commerce distribution continues to expand, enabling subscription-based smoothie delivery and frozen smoothie kits. Sustainable packaging and eco-friendly sourcing practices are becoming increasingly important. These trends collectively reinforce the Smoothie Market Forecast and encourage product innovation across both retail and foodservice channels.

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Smoothie Market Dynamics

DRIVER

Rising demand for health-focused and functional beverages

The primary driver of Smoothie Market Growth is the increasing consumer focus on health, nutrition, and functional food consumption. Smoothies are perceived as convenient sources of vitamins, minerals, antioxidants, and proteins, making them popular among fitness enthusiasts, working professionals, and health-conscious consumers. Growing awareness of lifestyle-related health concerns has accelerated demand for nutrient-dense beverages. Smoothies also support plant-based and clean-label diets, further expanding their appeal. Foodservice operators actively promote smoothies as premium wellness offerings, strengthening overall market adoption and positioning.

RESTRAINT

High product costs and short shelf life

A major restraint in the Smoothie Market Analysis is the relatively higher cost of premium ingredients such as fresh fruits, superfoods, and plant-based proteins. Cold chain requirements and perishability increase operational complexity and waste. Ready-to-drink smoothies require advanced preservation techniques, increasing production costs. Price sensitivity among consumers may limit adoption in certain regions. Additionally, inconsistent raw material availability can impact pricing and supply stability, posing challenges for manufacturers and retailers.

OPPORTUNITY

Expansion of e-commerce and personalized nutrition

Significant Smoothie Market Opportunities exist in personalized nutrition and digital commerce. Consumers increasingly seek customized smoothie solutions aligned with fitness goals, dietary restrictions, and wellness needs. E-commerce platforms enable direct-to-consumer sales, subscription models, and personalized product offerings. Frozen smoothie kits and ingredient packs are gaining popularity due to convenience and reduced waste. Emerging markets present opportunities for localized flavors and affordable formulations, supporting long-term market expansion.

CHALLENGE

Regulatory compliance and ingredient standardization

The Smoothie Market faces challenges related to food safety regulations, labeling requirements, and ingredient standardization across regions. Compliance with health claims, nutritional transparency, and allergen disclosures increases operational complexity. Variability in raw ingredient quality can impact consistency and taste. Managing these challenges requires strong supply chain controls and continuous quality assurance investments.

Smoothie Market Segmentation

By Product Type

Fruit Based: Fruit-based smoothies account for 45% of the Smoothie Market Share and represent the most widely consumed category. These smoothies are favored for their natural sweetness, refreshing taste, and high vitamin content. Popular fruit combinations include berries, bananas, mangoes, and citrus fruits. Retail and foodservice outlets prioritize fruit-based smoothies due to broad consumer appeal. Their versatility allows inclusion of functional add-ons such as protein and fiber. As consumers continue favoring natural flavors, fruit-based smoothies remain the dominant segment.

Dairy Based: Dairy-based smoothies hold 25% of the Smoothie Market Share, supported by demand for protein-rich and satiating beverage options. Milk, yogurt, and kefir are commonly used bases, offering creaminess and nutritional value. This segment is popular among fitness-focused consumers and families. Cafes and smoothie bars frequently offer dairy-based options with fruit and nut blends. Despite growing plant-based alternatives, dairy-based smoothies maintain strong demand due to taste familiarity and nutritional benefits.

Green Smoothies: Green smoothies represent 20% of the Smoothie Market Share, driven by health and detox trends. These smoothies incorporate leafy greens, vegetables, and superfoods, offering high fiber and antioxidant content. Green smoothies appeal to wellness-focused consumers seeking low-sugar and nutrient-dense options. Growing awareness of gut health and immunity supports adoption. This segment continues to expand within premium and functional beverage categories.

Others: The “Others” segment accounts for 10% of the Smoothie Market Share and includes protein smoothies, meal replacement blends, and specialty formulations. These products cater to specific dietary goals such as weight management and sports nutrition. Innovation and customization drive growth within this niche segment.

By Distribution Channel 

Cafes and Smoothie Bars: Cafes and smoothie bars account for 30% of the Smoothie Market Share and represent the most influential distribution channel globally. These outlets specialize in freshly prepared, made-to-order smoothies that align strongly with health, fitness, and lifestyle trends. Consumers are attracted to customization options, allowing selection of fruits, proteins, superfoods, and functional boosters. Urbanization and busy lifestyles support frequent visits to smoothie bars as convenient nutrition points. Menu innovation, seasonal flavors, and transparency in ingredient sourcing enhance customer loyalty. Smoothie bars also act as trendsetters, introducing new formulations that later expand into retail formats. The rise of premium wellness cafes further strengthens this channel. High repeat consumption rates make cafes and smoothie bars a cornerstone of Smoothie Market Growth.

Supermarkets and Hypermarkets: Supermarkets and hypermarkets hold 24% of the Smoothie Market Share, driven primarily by strong demand for ready-to-drink smoothie products. These retail formats provide broad visibility and accessibility, enabling high-volume sales across diverse consumer segments. Shelf-stable, chilled, and frozen smoothies are widely stocked to cater to varying consumption preferences. Private-label smoothie offerings also contribute significantly to volume growth. Promotional pricing and bundled health products support impulse purchases. Supermarkets benefit from established cold-chain infrastructure, ensuring product quality and shelf life. Increasing shelf space for functional beverages further accelerates sales. This channel plays a vital role in expanding Smoothie Market Size across mass-market consumers.

Restaurants: Restaurants account for 16% of the Smoothie Market Share, integrating smoothies into breakfast menus, health-focused offerings, and children’s meal options. Smoothies are increasingly positioned as nutritious complements to meals or as standalone light meals. Casual dining and quick-service restaurants leverage smoothies to diversify menus and attract health-conscious diners. Smoothies also enhance average order value through add-on beverage purchases. Restaurants favor standardized recipes for operational efficiency and consistent taste. Demand is particularly strong in breakfast and brunch-focused outlets. Seasonal menus and limited-time offerings support trial and repeat consumption. This segment contributes steadily to Smoothie Market Outlook through menu innovation.

Convenience Stores: Convenience stores represent 12% of the Smoothie Market Share, driven by on-the-go consumption and impulse purchasing behavior. Ready-to-drink smoothies appeal to commuters, students, and time-constrained consumers. Compact packaging and extended shelf-life formulations support distribution in limited retail spaces. Convenience stores benefit from high foot traffic and quick purchase cycles. Placement near chilled beverage sections enhances visibility. Functional smoothies targeting energy, immunity, and meal replacement needs perform well in this channel. Urban expansion of convenience retail strengthens demand further. This segment supports Smoothie Market Growth by addressing immediate consumption needs.

E-Commerce: E-commerce accounts for 14% of the Smoothie Market Share and is one of the fastest-evolving channels. Online platforms enable direct-to-consumer sales of smoothies, frozen smoothie kits, and subscription-based offerings. Personalization and dietary targeting are key advantages of digital distribution. Consumers benefit from home delivery convenience and broader product variety. E-commerce also supports niche brands and premium formulations. Frozen logistics and cold-chain improvements have enhanced reliability. Digital marketing and influencer promotion drive awareness and trial. This channel significantly enhances Smoothie Market Opportunities through scalability and consumer data insights.

Others: Other distribution channels contribute 4% of the Smoothie Market Share, including gyms, wellness centers, schools, and institutional catering. Gyms and fitness centers promote protein and recovery smoothies as part of nutrition programs. Wellness clinics incorporate smoothies into detox and weight-management plans. Educational institutions offer smoothies as healthier beverage alternatives. Although smaller in share, this segment supports brand visibility and targeted consumption. Institutional demand ensures consistent volume contracts. Growth in corporate wellness initiatives also supports this channel. It plays a complementary role within the Smoothie Market ecosystem.

By End User

Lifestyle Users and Busy Professionals: Lifestyle users and busy professionals account for 34% of the Smoothie Market Share, making this the largest end-user segment. This group primarily includes working professionals, urban consumers, and individuals with fast-paced lifestyles who seek convenient, nutritious, and time-efficient food options. Smoothies are widely consumed as breakfast replacements, mid-day energy boosters, or light meals that fit seamlessly into demanding schedules. Ready-to-drink formats, bottled smoothies, and grab-and-go options perform particularly well within this segment. Busy professionals prefer smoothies fortified with vitamins, fiber, and moderate protein levels to support daily energy needs without extensive preparation. Distribution through convenience stores, cafes, supermarkets, and e-commerce platforms enhances accessibility. Growing work-from-home culture and increased focus on maintaining balanced nutrition further support demand. This segment plays a central role in driving Smoothie Market Growth due to high consumption frequency and brand loyalty.

Fitness Enthusiasts: Fitness enthusiasts represent 26% of the Smoothie Market Share and are a major driver of functional and performance-oriented smoothie consumption. This segment includes individuals actively engaged in gym workouts, yoga, cross-training, and general fitness routines. Smoothies are consumed pre- and post-workout for muscle recovery, hydration, and energy replenishment. High-protein smoothies, plant-based blends, and green smoothies enriched with superfoods are especially popular among this group. Fitness enthusiasts prioritize ingredient transparency, nutritional balance, and clean-label formulations. Distribution through smoothie bars, gyms, health stores, and online subscription platforms supports consistent demand. The integration of smoothies into fitness and wellness programs further boosts adoption. As global fitness participation continues to rise, this segment remains a strong contributor to Smoothie Market Outlook and product innovation.

Athletes: Athletes account for 18% of the Smoothie Market Share and represent a performance-driven consumer group with specific nutritional requirements. This segment includes professional athletes, semi-professional players, and competitive sports participants. Smoothies are widely used for muscle recovery, endurance support, hydration, and nutrient replenishment. High-calorie, protein-rich, and electrolyte-enhanced smoothie formulations are preferred to meet intense training demands. Athletes favor smoothies that incorporate amino acids, antioxidants, and functional carbohydrates. Consistency in nutritional composition and quality is critical for this group. Smoothie consumption is common in sports facilities, training centers, and recovery clinics. Brand credibility and performance validation play important roles in purchasing decisions. This segment supports premium pricing and specialized product development within the Smoothie Market.

Weight Watchers: Weight watchers hold 15% of the Smoothie Market Share and primarily consume smoothies as part of calorie-controlled and portion-managed diets. This segment includes individuals focused on weight management, dieting, and metabolic health. Smoothies are used as meal replacements or low-calorie snacks that offer satiety and nutritional balance. Low-sugar, high-fiber, and protein-enhanced smoothies are particularly popular among weight watchers. Plant-based and green smoothies with minimal additives align well with their dietary goals. Clear nutritional labeling and portion transparency are key purchasing factors. Distribution through supermarkets, health-focused cafes, and online platforms supports accessibility. Growing awareness of obesity management and preventive health continues to strengthen this segment’s influence on Smoothie Market Trends.

Others: The “Others” segment accounts for 7% of the Smoothie Market Share and includes children, senior citizens, wellness program participants, and institutional consumers. Parents increasingly offer smoothies as nutritious alternatives to sugary beverages for children. Seniors consume smoothies for easy digestion and nutrient intake, particularly when solid food consumption is limited. Corporate wellness programs, educational institutions, and healthcare facilities also contribute to this segment. Smoothies in this category are often tailored for specific nutritional needs such as immunity support, digestive health, or vitamin supplementation. Although smaller in size, this segment supports diversification of product offerings. Targeted formulations and specialized packaging drive demand. The “Others” category adds stability and breadth to the overall Smoothie Market ecosystem.

By Age Group

Below 15 Years: The Below 15 years age group accounts for 12% of the Smoothie Market Share and represents a growing consumer base driven largely by parental purchasing decisions. Smoothies in this segment are positioned as healthier alternatives to carbonated drinks and sugary juices. Parents prefer fruit-based and dairy-based smoothies enriched with vitamins, calcium, and natural sweeteners to support growth and immunity. Bright flavors, attractive packaging, and smaller portion sizes enhance appeal among children. Schools, households, and family-oriented restaurants contribute to consumption within this age group. Smoothies are often used as breakfast supplements or after-school snacks. Clean-label formulations and reduced sugar content are key factors influencing demand. As awareness of childhood nutrition increases, this segment continues to support steady Smoothie Market Growth.

15 to 30 Years: The 15 to 30 years age group holds the largest share at 34% of the Smoothie Market Share, driven by students, young professionals, and fitness-oriented consumers. This demographic actively seeks convenient, trendy, and health-focused beverage options that align with active lifestyles. Smoothies are consumed as meal replacements, post-workout drinks, and social beverages. Fruit-based, green, and protein-enriched smoothies are particularly popular among this group. Cafes, smoothie bars, convenience stores, and e-commerce platforms are primary distribution channels. Social media influence, flavor experimentation, and sustainability considerations strongly shape purchasing behavior. This age group drives innovation, premiumization, and brand engagement, making it a core contributor to Smoothie Market Trends and long-term expansion.

30 to 45 Years: Consumers aged 30 to 45 years account for 27% of the Smoothie Market Share and represent a financially stable, health-conscious segment. This group typically includes working professionals and parents who prioritize balanced nutrition, convenience, and family wellness. Smoothies are widely consumed as breakfast options, lunch substitutes, or nutritious snacks. Demand is strong for low-sugar, high-protein, and fiber-rich smoothies that support energy levels and weight management. Ready-to-drink formats and subscription-based smoothie services perform well within this segment. Ingredient transparency and functional benefits such as immunity support and digestive health are key decision factors. This age group significantly contributes to Smoothie Market Outlook through consistent purchasing patterns.

45 to 60 Years: The 45 to 60 years age group represents 18% of the Smoothie Market Share and is driven by increasing focus on preventive health and lifestyle-related wellness. Consumers in this segment use smoothies to support heart health, digestion, bone strength, and overall vitality. Smoothies enriched with fiber, antioxidants, and plant-based proteins are particularly appealing. Low-sugar and low-calorie formulations are preferred to manage metabolic health. Consumption often occurs at home, supported by supermarket purchases and e-commerce subscriptions. Smoothies are also used as easy-to-digest meal options. As health awareness rises within this demographic, demand for functional and nutritionally balanced smoothies continues to strengthen, supporting Smoothie Market Stability.

Above 60 Years: The Above 60 years age group accounts for 9% of the Smoothie Market Share and represents a niche but important segment. Smoothies are favored for their ease of consumption, digestibility, and nutritional density. Seniors consume smoothies to supplement diets, especially when solid food intake is limited. Products fortified with vitamins, minerals, and protein support bone health, immunity, and muscle maintenance. Mild flavors, low sugar content, and smooth texture are key preferences. Healthcare facilities, households, and wellness programs contribute to demand. Although smaller in size, this segment supports specialized product development and diversification. Aging populations globally are expected to gradually enhance the relevance of this segment within the Smoothie Market.

Smoothie Market Regional Outlook

North America 

North America holds 36% of the global Smoothie Market Share and remains the most mature regional market. Strong health awareness and established smoothie-focused brands drive high consumption frequency. Consumers widely adopt smoothies as meal replacements and fitness beverages. Retail, cafes, and smoothie bars are deeply integrated into daily routines. Functional and protein-based smoothies dominate product portfolios. E-commerce and subscription models are well established in this region. Innovation in plant-based and clean-label smoothies is high. High disposable income supports premium offerings. North America continues to shape Smoothie Market Trends globally.

Europe 

Europe accounts for 26% of the Smoothie Market Share, supported by rising adoption of health-conscious diets and clean-label beverages. Consumers favor smoothies made from natural and organic ingredients. Supermarkets and cafes serve as primary distribution points. Plant-based and low-sugar smoothies are particularly popular. Urban lifestyles and growing fitness culture support consumption. Western Europe leads demand, with strong penetration in retail and foodservice. Product transparency and sustainability influence purchasing decisions. Europe remains a stable and expanding Smoothie Market region.

Germany Smoothie Market

Germany represents 9% of Europe’s Smoothie Market Share, driven by strong consumer focus on nutrition and wellness. Smoothies are widely consumed as breakfast alternatives and fitness beverages. Supermarkets dominate distribution, followed by cafes and convenience outlets. Organic and plant-based smoothie options perform particularly well. German consumers value ingredient transparency and functional benefits. Demand is steady across urban centers. Private-label products support market penetration. Germany contributes significantly to European Smoothie Market Stability.

United Kingdom Smoothie Market

The United Kingdom holds 8% of Europe’s Smoothie Market Share, supported by busy lifestyles and on-the-go consumption habits. Smoothies are popular among working professionals and young consumers. Smoothie bars and convenience stores play key roles in distribution. Ready-to-drink formats dominate retail sales. Health trends and weight management drive demand. E-commerce subscriptions are growing rapidly. Flavor innovation and limited-edition launches attract consumers. The UK remains a dynamic Smoothie Market within Europe.

Asia-Pacific 

Asia-Pacific captures 28% of the Smoothie Market Share, driven by rapid urbanization and changing dietary habits. Western-style cafes and smoothie bars are expanding across major cities. Rising disposable income supports premium beverage adoption. Fruit-based and functional smoothies perform strongly. E-commerce channels enhance accessibility. Younger populations drive experimentation with flavors and formats. Retail expansion supports wider distribution. Asia-Pacific offers long-term Smoothie Market Growth potential.

Japan Smoothie Market

Japan accounts for 10% of the Asia-Pacific Smoothie Market Share, supported by demand for convenient and nutritious beverages. Smoothies align with Japan’s preference for functional and portion-controlled products. Convenience stores dominate distribution. Premium ingredients and clean formulations are preferred. Smoothies are consumed as light meals and health supplements. Innovation focuses on digestion and immunity benefits. Urban density supports frequent consumption. Japan remains a premium-focused smoothie market.

China Smoothie Market

China represents 14% of Asia-Pacific’s Smoothie Market Share and is a major growth engine. Rapid expansion of cafes and modern retail supports rising demand. Health awareness is increasing among urban consumers. Fruit-based smoothies dominate consumption. E-commerce platforms play a critical role in distribution. Local flavors are increasingly incorporated into formulations. Young consumers drive trial and adoption. China continues to expand its influence in the Smoothie Market Outlook.

Middle East & Africa 

The Middle East & Africa account for 10% of the Smoothie Market Share, driven by growing wellness trends and hospitality expansion. Smoothies are popular in cafes, hotels, and health-focused outlets. Hot climates increase demand for cold, refreshing beverages. Tourism supports foodservice consumption. Urban retail development enhances availability. Functional smoothies are gaining traction. Premium positioning is common in this region. The market shows steady and sustainable growth potential.

List of Top Smoothie Companies

• Danone SA
• Barfresh Food Group Inc.
• The Coca-Cola Company
• Bolthouse Farms
• PepsiCo
• Ella’s Kitchen Ltd.
• Jamba Juice LLC
• The Hain Celestial Group Inc.
• Maui Wowi Hawaiian Coffees & Smoothies
• Smoothie King

Top Two Companies by Market Share

• Smoothie King – 13%
• Danone SA – 10%

Investment Analysis and Opportunities

The Smoothie Market demonstrates strong investment attractiveness due to rising demand for functional, plant-based, and convenience-oriented beverages. Investors are actively targeting brands that emphasize clean-label formulations, low-sugar content, and protein enrichment to align with evolving consumer preferences. Expansion of cold-chain logistics infrastructure improves product stability and supports geographic scalability. Digital commerce and direct-to-consumer models create recurring revenue potential through subscriptions and personalized offerings. Emerging markets present opportunities for affordable formulations and region-specific flavor innovation. Strategic investments in automation and sustainable sourcing enhance operational efficiency. Partnerships with fitness centers, wellness platforms, and health-focused retailers strengthen brand positioning. Private equity interest is increasing in vertically integrated smoothie operations. Overall, the market offers diversified investment pathways across production, distribution, and innovation.

New Product Development

New product development in the Smoothie Market is driven by innovation in functional nutrition, ingredient transparency, and convenience-focused formats. Companies are introducing smoothies fortified with probiotics, adaptogens, fiber, and immunity-supporting ingredients to address wellness-focused consumption. Plant-based formulations using alternative milks and vegan proteins continue to expand product portfolios. Frozen smoothie kits and ready-to-blend packs are gaining traction due to extended shelf life and reduced food waste. Customizable smoothie solutions allow consumers to tailor nutrition based on lifestyle needs. Sustainable packaging innovations support environmental commitments and regulatory compliance. Flavor experimentation using global fruits and superfoods enhances differentiation. Subscription-based product lines strengthen customer retention. Innovation remains central to competitive advantage in the Smoothie Market.

Five Recent Developments (2023–2025)

• Launch of low-sugar functional smoothie ranges
• Expansion of frozen smoothie kits for home use
• Introduction of plant-based protein smoothie lines
• Growth of digital subscription smoothie platforms
• Increased use of sustainable packaging materials

Report Coverage of Smoothie Market

The Smoothie Market Report provides a detailed and structured evaluation of market dynamics, segmentation, and competitive positioning across global regions. It examines Smoothie Market Size, Smoothie Market Share, Smoothie Market Trends, and Smoothie Market Outlook through comprehensive type and application analysis. The report covers distribution channels, consumer behavior patterns, and evolving product innovations shaping demand. Regional insights highlight growth drivers, adoption levels, and market maturity across major economies. Company profiling assesses strategic initiatives, product portfolios, and expansion approaches. The report supports data-driven decision-making for manufacturers, investors, distributors, and foodservice operators. It serves as a strategic reference for identifying opportunities, managing risks, and planning market entry or expansion. The scope ensures holistic understanding of the Smoothie Industry ecosystem.

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