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Augmented Reality (AR) in Automotive Market Size, Share & COVID-19 Impact Analysis, By Function (Standard AR HUD, AR HUD Based Navigation), By Sensor Technology (Radar, LiDAR, CCD/CMOS Image Sensor), By Display Technology (TFT-LCD and Other Advanced Technologies), By Electric Vehicle (Battery Electric Vehicle and Others), By Level of Autonomous Driving (Conventional and Semi-Autonomous), By Vehicle Type, and Regional Forecasts, 2021-2028

Last Updated: January 27, 2025 | Format: PDF | Report ID: FBI105593

 

  1. Introduction
    1. Research Scope
    2. Market Segmentation
    3. Research Methodology
    4. Definitions and Assumptions
  2. Executive Summary
  3. Market Dynamics
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
  4. Key Insights
    1. Porter’s Five Forces Analysis
    2. SWOT Analysis
    3. Technological Developments
    4. Distribution of Augmented Reality in Automotive Market - By Vehicle Type (in Value)
    5. Impact of COVID-19
  5. Global Augmented Reality in Automotive Market Analysis, Insights and Forecast, 2017-2028
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Function
      1. Standard AR HUD
      2. AR HUD Based Navigation
      3. AR HUD Based Adaptive Cruise Control
      4. AR HUD Based Lane Departure Warning
    3. Market Analysis, Insights and Forecast – By Sensor Technology
      1. Radar
      2. LiDAR
      3. CCD/CMOS Image Sensor
      4. Sensor Fusion
    4. Market Analysis, Insights and Forecast – By Display Technology
      1. TFT-LCD
      2. Other Advanced Display
    5. Market Analysis, Insights and Forecast – By Electric Vehicle
      1. Battery Electric Vehicle
      2. Others (Hybrid)
    6. Market Analysis, Insights and Forecast – By Level of Autonomous Driving
      1. Conventional
      2. Semi-Automatic
    7. Market Analysis, Insights and Forecast – By Vehicle Type
      1. Passenger Cars
      2. Commercial Vehicles
    8. Market Analysis, Insights and Forecast – By Region
      1. North America
      2. Europe
      3. Asia Pacific
      4. Rest of the World
  6. North America Augmented Reality in Automotive Market Analysis, Insights and Forecast, 2017-2028
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Function
      1. Standard AR HUD
      2. AR HUD Based Navigation
      3. AR HUD Based Adaptive Cruise Control
      4. AR HUD Based Lane Departure Warning
    3. Market Analysis, Insights and Forecast – By Sensor Technology
      1. Radar
      2. LiDAR
      3. CCD/CMOS Image Sensor
      4. Sensor Fusion
    4. Market Analysis, Insights and Forecast – By Display Technology
      1. TFT-LCD
      2. Other Advanced Display
    5. Market Analysis, Insights and Forecast – By Electric Vehicle
      1. Battery Electric Vehicle
      2. Others (Hybrid)
    6. Market Analysis, Insights and Forecast – By Level of Autonomous Driving
      1. Conventional
      2. Semi-Automatic
    7. Market Analysis, Insights and Forecast – By Vehicle Type
      1. Passenger Cars
      2. Commercial Vehicles
    8. Market Analysis, Insights and Forecast – By Country
      1. United States
        1. By Vehicle Type
      2. Canada
        1. By Vehicle Type
      3. Mexico
        1. By Vehicle Type
  7. Europe Augmented Reality in Automotive Market Analysis, Insights and Forecast, 2017-2028
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Function
      1. Standard AR HUD
      2. AR HUD Based Navigation
      3. AR HUD Based Adaptive Cruise Control
      4. AR HUD Based Lane Departure Warning
    3. Market Analysis, Insights and Forecast – By Sensor Technology
      1. Radar
      2. LiDAR
      3. CCD/CMOS Image Sensor
      4. Sensor Fusion
    4. Market Analysis, Insights and Forecast – By Display Technology
      1. TFT-LCD
      2. Other Advanced Display
    5. Market Analysis, Insights and Forecast – By Electric Vehicle
      1. Battery Electric Vehicle
      2. Others (Hybrid)
    6. Market Analysis, Insights and Forecast – By Level of Autonomous Driving
      1. Conventional
      2. Semi-Automatic
    7. Market Analysis, Insights and Forecast – By Vehicle Type
      1. Passenger Cars
      2. Commercial Vehicles
    8. Market Analysis, Insights and Forecast – By Country
      1. United Kingdom
        1. By Vehicle Type
      2. Germany
        1. By Vehicle Type
      3. France
        1. By Vehicle Type
      4. Rest of Europe
        1. By Vehicle Type
  8. Asia Pacific Augmented Reality in Automotive Market Analysis, Insights and Forecast, 2017-2028
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Function
      1. Standard AR HUD
      2. AR HUD Based Navigation
      3. AR HUD Based Adaptive Cruise Control
      4. AR HUD Based Lane Departure Warning
    3. Market Analysis, Insights and Forecast – By Sensor Technology
      1. Radar
      2. LiDAR
      3. CCD/CMOS Image Sensor
      4. Sensor Fusion
    4. Market Analysis, Insights and Forecast – By Display Technology
      1. TFT-LCD
      2. Other Advanced Display
    5. Market Analysis, Insights and Forecast – By Electric Vehicle
      1. Battery Electric Vehicle
      2. Others (Hybrid)
    6. Market Analysis, Insights and Forecast – By Level of Autonomous Driving
      1. Conventional
      2. Semi-Automatic
    7. Market Analysis, Insights and Forecast – By Vehicle Type
      1. Passenger Cars
      2. Commercial Vehicles
    8. Market Analysis, Insights and Forecast – By Country
      1. China
        1. By Vehicle Type
      2. India
        1. By Vehicle Type
      3. Japan
        1. By Vehicle Type
      4. Rest of Asia Pacific
        1. By Vehicle Type
  9. Rest of the World Augmented Reality in Automotive Market Analysis, Insights and Forecast, 2017-2028
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Function
      1. Standard AR HUD
      2. AR HUD Based Navigation
      3. AR HUD Based Adaptive Cruise Control
      4. AR HUD Based Lane Departure Warning
    3. Market Analysis, Insights and Forecast – By Sensor Technology
      1. Radar
      2. LiDAR
      3. CCD/CMOS Image Sensor
      4. Sensor Fusion
    4. Market Analysis, Insights and Forecast – By Display Technology
      1. TFT-LCD
      2. Other Advanced Display
    5. Market Analysis, Insights and Forecast – By Electric Vehicle
      1. Battery Electric Vehicle
      2. Others (Hybrid)
    6. Market Analysis, Insights and Forecast – By Level of Autonomous Driving
      1. Conventional
      2. Semi-Automatic
    7. Market Analysis, Insights and Forecast – By Vehicle Type
      1. Passenger Cars
      2. Commercial Vehicles
  10. Competitive Analysis
    1. Key Industry Developments
    2. Global Market Share Analysis (2020)
    3. Competition Dashboard
    4. Comparative Analysis – Major Players
    5. Company Profiles (Overview, Products & services, SWOT analysis, Recent developments, strategies, financials (based on availability))
      1. Continental AG (Germany)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      2. Volkswagen AG (Germany)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      3. Daimler AG (Germany)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      4. BMW Group (Germany)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      5. Panasonic Corporation (Japan)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      6. Visteon Corporation (U.S.)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      7. Hyundai Motor Company (South Korea)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      8. Jaguar Cars (England)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      9. WayRay (Switzerland)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
      10. Audi AG (Germany)
        1. Overview,
        2. Products & services,
        3. SWOT analysis,
        4. Recent developments,
        5. strategies,
        6. financials (based on availability)
Read Less

Figure 1: Global Augmented Reality in Automotive Market Value Share (%), By Region, 2020

Figure 2: Global Augmented Reality in Automotive Market Value Share (%), By Function, 2020

Figure 3: Global Augmented Reality in Automotive Market Value Share (%), By Sensor Technology, 2020

Figure 4: Global Augmented Reality in Automotive Market Value Share (%), By Display Technology, 2020

Figure 5: Global Augmented Reality in Automotive Market Value Share (%), By Electric Vehicle, 2020

Figure 6: Global Augmented Reality in Automotive Market Value Share (%), By Level of Autonomous Driving, 2020

Figure 7: Global Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 8: North America Augmented Reality in Automotive Market Value Share (%), By Country, 2020

Figure 9: North America Augmented Reality in Automotive Market Value Share (%), By Function, 2020

Figure 10: North America Augmented Reality in Automotive Market Value Share (%), By Sensor Technology, 2020

Figure 11: North America Augmented Reality in Automotive Market Value Share (%), By Display Technology, 2020

Figure 12: North America Augmented Reality in Automotive Market Value Share (%), By Electric Vehicle, 2020

Figure 13: North America Augmented Reality in Automotive Market Value Share (%), By Level of Autonomous Driving, 2020

Figure 14: North America Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 15: U.S Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 16: Canada Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 17: Mexico Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 18: Europe Augmented Reality in Automotive Market Value Share (%), By Country, 2020

Figure 19: Europe Augmented Reality in Automotive Market Value Share (%), By Function, 2020

Figure 20: Europe Augmented Reality in Automotive Market Value Share (%), By Sensor Technology, 2020

Figure 21: Europe Augmented Reality in Automotive Market Value Share (%), By Display Technology, 2020

Figure 22: Europe Augmented Reality in Automotive Market Value Share (%), By Electric Vehicle, 2020

Figure 23: Europe Augmented Reality in Automotive Market Value Share (%), By Level of Autonomous Driving, 2020

Figure 24: Europe Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 25: U.K. Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 26: Germany Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 27: France Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 28: Rest of Europe Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 29: Asia Pacific Augmented Reality in Automotive Market Value Share (%), By Country, 2020

Figure 30: Asia Pacific Augmented Reality in Automotive Market Value Share (%), By Function, 2020

Figure 31: Asia Pacific Augmented Reality in Automotive Market Value Share (%), By Sensor Technology, 2020

Figure 32: Asia Pacific Augmented Reality in Automotive Market Value Share (%), By Display Technology, 2020

Figure 33: Asia Pacific Augmented Reality in Automotive Market Value Share (%), By Electric Vehicle, 2020

Figure 34: Asia Pacific Augmented Reality in Automotive Market Value Share (%), By Level of Autonomous Driving, 2020

Figure 35: Asia Pacific Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 36: China Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 37: India Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 38: Japan Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 39: Rest of Asia Pacific Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Figure 40: Rest of the World Augmented Reality in Automotive Market Value Share (%), By Region, 2020

Figure 41: Rest of the World Augmented Reality in Automotive Market Value Share (%), By Function, 2020

Figure 42: Rest of the World Augmented Reality in Automotive Market Value Share (%), By Sensor Technology, 2020

Figure 43: Rest of the World Augmented Reality in Automotive Market Value Share (%), By Display Technology, 2020

Figure 44: Rest of the World Augmented Reality in Automotive Market Value Share (%), By Electric Vehicle, 2020

Figure 45: Rest of the World Augmented Reality in Automotive Market Value Share (%), By Level of Autonomous Driving, 2020

Figure 46: Rest of the World Augmented Reality in Automotive Market Value Share (%), By Vehicle Type, 2020

Table 1: Global Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Region, 2017-2028

Table 2: Global Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Function, 2017-2028

Table 3: Global Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Sensor Technology, 2017-2028

Table 4: Global Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Display Technology, 2017-2028

Table 5: Global Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Electric Vehicle, 2017-2028

Table 6: Global Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Level of Autonomous Driving, 2017-2028

Table 7: Global Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 8: North America Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Country, 2017-2028

Table 9: North America Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Function, 2017-2028

Table 10: North America Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Sensor Technology, 2017-2028

Table 11: North America Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Display Technology, 2017-2028

Table 12: North America Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Electric Vehicle, 2017-2028

Table 13: North America Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Level of Autonomous Driving, 2017-2028

Table 14: North America Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 15: U.S Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 16: Canada Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 17: Mexico Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 18: Europe Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Country, 2017-2028

Table 19: Europe Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Function, 2017-2028

Table 20: Europe Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Sensor Technology, 2017-2028

Table 21: Europe Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Display Technology, 2017-2028

Table 22: Europe Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Electric Vehicle, 2017-2028

Table 23: Europe Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Level of Autonomous Driving, 2017-2028

Table 24: Europe Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 25: U.K. Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 26: Germany Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 27: France Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 28: Rest of Europe Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 29: Asia Pacific Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Country, 2017-2028

Table 30: Asia Pacific Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Function, 2017-2028

Table 31: Asia Pacific Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Sensor Technology, 2017-2028

Table 32: Asia Pacific Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Display Technology, 2017-2028

Table 33: Asia Pacific Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Electric Vehicle, 2017-2028

Table 34: Asia Pacific Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Level of Autonomous Driving, 2017-2028

Table 35: Asia Pacific Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 36: China Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 37: India Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 38: Japan Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 39: Rest of Asia Pacific Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

Table 40: Rest of the World Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Region, 2017-2028

Table 41: Rest of the World Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Function, 2017-2028

Table 42: Rest of the World Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Sensor Technology, 2017-2028

Table 43: Rest of the World Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Display Technology, 2017-2028

Table 44: Rest of the World Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Electric Vehicle, 2017-2028

Table 45: Rest of the World Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Level of Autonomous Driving, 2017-2028

Table 46: Rest of the World Augmented Reality in Automotive Market Revenue (USD Billion) Forecast, By Vehicle Type, 2017-2028

  • 2017-2028
  • 2020
  • 2017-2019
  • 200
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