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Active packaging is a type of packaging process that involves the inclusion or removal of specific fluids within packaged foods to extend their shelf lives. The food industry is a significant consumer of active packaging products. Active packaging techniques include oxygen scavenging, ethanol release, ethylene scavenging, carbon dioxide discharge, and water vapor elimination. When local organic yield and poultry are filled in flexible packaging materials, they become bioactive. As a result of metabolism, they emit certain gases. These gases begin to increase within the packaged food's headspace. These accrued gases cause the packaged food to deteriorate. Active scavengers are often used to soak up fluids collected within the headspace of packaged materials, thereby preventing spoilage.
The rapid growth of packaged food has fuelled the active packaging market. Rising preference for packaged and ready-to-eat on-the-go foodstuffs has been spurring the active packaging market. Chopped and processed fruits and vegetables use enormous active packaging because they start releasing gases within the packaging. To solve this problem, researchers are devoted to the development of novel active packaging products. For instance, The European REFUCOAT Project, curated sustainable active packaging programs to solve the European Union's 2030 food waste hurdle. The project is concentrated on establishing an efficient and modern bioplastic manufacturing process to package food utilizing compostable, renewable materials containing low fossil-fuel-based raw materials. Polyhydroxyalkanoate (PHA) and polyglycolide (PGA) are two of the bioplastics used to create three separate bio-based active packaging programs designed to pack fresh chicken meat, snacks, and cereals. However, the higher cost of incorporating active packaging materials such as sorbents into food packages is likely to limit the market growth during the forecast period.
Key Market Driver -
Increased demand sustainable packaging is expected to drive the market.
Key Market Restraint -
High cost is likely to restrict the market growth.
Based on type, the market for active packaging is segmented into gas scavengers/emitters, moisture scavengers, microwave susceptors, and other active packaging technologies. Based on the end-use industry, the market for active packaging is further segmented into food & beverage, pharmaceuticals, healthcare industry, automotive industry, and others. From a geographical standpoint, the market is categorized to North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The global & regional players operating in the active packaging market include 3M, AstraZeneca, Active Packaging, Accutech Packaging, AIMPLAS, Inc, Amelco Desiccants Inc, Jet Technologies, BASF SE and DuPont, WestRock Company, Ball Corporation, Amcor Ltd, Avery Dennison and Crown Holdings Inc.
North America has profoundly influenced the active packaging market. One of the driving factors in this region has been the expanding use in the healthcare and pharmaceutical sectors. For example, AptarGroup, one of the leading manufacturers of active packaging solutions, announced in 2020 that it is attempting to find US FDA Emergency Use Authorization (EUA) for a model that enables easy disinfection of N95 filtering facepiece respirators (N95 mask) in response to the COVID-19 outbreak. During this sanitizing process, the N95 mask shield and a tiny strip of Aptar's ActivShield are placed inside any accessible one-gallon Ziploc bag. Such developments are projected to boost the active packaging market growth. The Asia Pacific is a promising market for active packaging materials. Technological advancements in active packaging are anticipated to lower the cost of these materials, increasing their demand in the Asia Pacific and the rest of the world. Food safety concerns and desire to engage in product interoperability will encourage investment, necessitating packaging that can more proficiently control gas and dampness and convey information about the product. Newly developed active packaging materials discharge controlled amounts of ethanol into the bakery and unprocessed meats, inhibiting bacterial activity and fungal contamination in these foods. Because of market maturity, supply for corrosion prevention packaging, desiccants, and oven susceptors is surging in Europe. Leading manufacturers, particularly in the UK and Germany, are developing new eco-friendly corrosion prevention scavengers and desiccants that are now being implanted in cans or caps to provide moisture control for pharmaceuticals. The market in GCC has gained traction owing to the high demand for packaged foods. Latin America has also quite substantially contributed to the market growth supported by Brazil and Mexico. Many campaigns have also been initiated in Brazil to enforce active packaging in operational activities throughout the region.
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