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The global active packaging market size was valued at USD 14.53 billion in 2022 and is projected to grow from USD 15.21 billion in 2023 to USD 22.00 billion by 2030, exhibiting a CAGR of 5.4% during the forecast period.
Active packaging solutions help maintain and improvise the health properties, safety, and quality of packaged food products, further extending their shelf-life. It comprises several packaging technologies such as gas emitter, oxygen scavengers, ethanol release, ethylene scavenging, carbon dioxide discharge, and water vapor elimination.
Increasing Demand for Medicine Fueled the Growth of the Market
The sudden outbreak of the novel coronavirus harmed many industries worldwide. The imposed lockdowns by governments across several countries affected global trade. The shutdown of businesses and the disruptions in supply chains caused a halt in the manufacturing of active packaging products. However, due to the spread of the virus, pharmaceutical industries witnessed rapid growth, thus positively impacting the global market. The increasing demand for vaccines, drugs, and medicines to support COVID-19 treatment is expected to create lucrative opportunities for the active packaging market growth. Further, the ease in restrictions during the post-pandemic era and growing demand from several end-use industries will enhance the market.
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Advances in Bio-based Active Packaging to Propel the Market Growth
The market share is increasing due to the utilization of biodegradable and bio-based polymers. Advancements in bio-based active packaging, such as using pullulan for fruits & vegetables, are emerging as a critical trend for market growth. Pullulan is a water-soluble and microbial polysaccharide glucan gum. It is produced aerobically using biodegradable and non-toxic fungus. It has gained traction recently due to its wide usage in the pharmaceutical, chemical, and food sectors. Several film-forming and oxygen barrier characteristics offered by pullulan make it suitable for functional biomolecules, thereby boosting the global market growth. The antimicrobial properties and the film-coating preservatives in pullulan lead to a prolonged shelf life in fruits and vegetables. They also eliminate food spoilage, nutrient loss, and microbial growth, thus emerging as an important trend for market growth.
Change in Lifestyle Across the Globe to Drive the Market Growth
The rapid expansion of the urban population and changing lifestyle trends have caused a considerable rise in demand for packaged, frozen, and prepared foods. Consumer demand for highly exotic produce, meat, frozen goods, and safe and healthy foods has increased. It generates the need for active packaging, thus driving the market growth. The current shift from traditional to smart packaging solutions, such as active & intelligent packaging, that ensure the protection of both internal & exterior elements is also anticipated to boost the global market growth.
It is also essential in reducing time tracking and better product monitoring, creating huge consumer demand. The shifting packaging trends, changing lifestyles, and rising consumer awareness for safe and convenient packaging are expected to propel the market expansion.
Increase in Demand from Healthcare & Pharmaceutical Industries to Fuel the Market Growth
The healthcare industry is expanding rapidly due to increasing chronic illness rate among the aging population and the growing demand for OTC drugs. The massive growth in the healthcare and pharmaceutical industries generates the need for active packaging. The rigorous regulations on the packaging of medicinal products have led to increasing investments in such solutions, thus boosting market growth. Further, owing to the growing complexity of medicinal items that must be transported to remote areas or preserved safely, the market is experiencing steady growth worldwide.
High Production Cost to Restrict the Market Growth
High raw material price that increases production costs is a crucial factor hindering the global market growth. The increasing expenditure on research & development also hinders the market growth. The European Union imposed regulations, including the requirements for active materials and articles intended to come into contact with food, including food packaging. It is contained in the European Parliament and Council (EC) framework regulation. Such strict government regulations are also anticipated to restrain the market growth.
Gas Scavenger/Emitter to Record Appreciable Expansion Due to Growing Technology Usage
Based on packaging technology, the market is segmented into gas scavenger/emitter, antimicrobial agent, moisture absorber, microwave susceptor, and others. Gas scavenger/emitter is the leading technology used in active packaging material. As per food safety concerns, oxygen absorbers are added separately as small sachets in the package head-space or attached as labels on the lid, preventing contamination. Oxygen scavenger applies to food products such as bread, cakes, cooked rice, and meat & cheese packaging.
Gas scavengers/emitters also include carbon dioxide scavengers/emitters and ethylene scavengers, depending on the type of food and beverage packaging. Carbon dioxide scavengers/emitters are used for coffee, fresh meat, and fish. Ethylene scavenger is used to preserve fruits and vegetables for a long period. Moisture absorbers are used in fish, meat, poultry products, and cereals. Gas scavengers/ emitters are used for pharmaceutical and medical device packaging to absorb oxygen and moisture independently.
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Increasing Demand for Easy-to-use Packaging Solutions in the Food & Beverages Industry to Propel the Market Growth
Based on end-user, the market is classified into food & beverages, pharmaceutical, electronics, and electrical, automotive, agriculture, personal care & cosmetics, shipping & logistics, and others. The food & beverages segment is the most significant end-use industry growing at the highest CAGR in this market. It includes ready-to-eat, packaging, food service, packaged foods, on-the-go food, confectionery, and beverages. The massive growth in the food industry can also be attributed to the increasing consumer awareness regarding food safety. Active packaging solutions also find extensive applications in the pharmaceutical, personal care & cosmetics, electronics, automotive, and many more industries.
North America Active Packaging Market Size, 2022 (USD Billion)
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The market has been analyzed across Asia Pacific, Europe, North America, the Middle East & Africa, and Latin America. North America accounts for the highest active packaging market share. The U.S. is a major contributor to the regional market value. The growth is due to the rapidly rising active packaging industry. The quick transition from traditional to smart wrapping methods among the key manufacturers boosts the market in the North America region. Major developments by manufacturers to offer affordable and effective packaging solutions also enhance this region's market.
Europe is the second-largest region in the market, in which Germany, the U.K., and Italy are the leading countries. The need for such packaging has improved in Germany owing to the considerable expansion of pharmaceutical and vaccine development in the country. Further, the surging adoption of new government regulations to control the spread of infectious diseases has impelled market expansion in the region.
In Asia Pacific, India, Japan, and China are the major countries contributing to the growth of the market. The rising expansions and investments of industry players in these countries are estimated to offer growth opportunities in this region.
The markets in Latin America and Middle East & Africa are expected to record a steady market share in the near future owing to increasing healthcare spending, rising government support toward the active packaging industry, and surging prevalence of diseases. Moreover, the rise in chronic diseases and population is set to propel the demand for such packaging, thereby driving market expansion.
Organic and Inorganic Growth Strategies by Key Packaging Manufacturers to Strengthen Industry Position
The competitive landscape depicts a semi-consolidated market with the top 13 companies accounting for a significant market share. Key players invested considerable resources in developing several active packaging products and technologies to produce them. A diversified product portfolio, superior operational efficiency, and safe & novel technology development for various applications are the strategies used by the market leaders for their growth.
The companies have adopted expansion, new product development, partnership, and acquisition systems to increase their regional presence and product portfolio. Major players in the market include Amcor Plc, Avery Dennison, 3M, R. Grace and Company, Graham Packaging Company, and Aptar Group Inc.
An Infographic Representation of Active Packaging Market
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The research report presents a comprehensive industry assessment by offering valuable insights, facts, industry-related information, and historical data. Several methodologies and approaches are adopted to make meaningful assumptions and views to formulate the report. Furthermore, the report covers a detailed analysis of the market segments, including packaging technology, end-user, and regions, helping readers get a comprehensive global industry overview.
CAGR of 5.4% from 2023 to 2030
Value (USD Billion)
By Packaging Technology, End-user, and Region
By Packaging Technology
Fortune Business Insights shows that the global market was worth USD 14.53 billion in 2022.
The global market is projected to grow at a CAGR of 5.4% in the forecast period.
The market size of North America stood at USD 5.64 billion in 2022.
Based on packaging technology, the gas scavenger/emitter segment holds the dominating share in the global market.
The global market size is expected to reach USD 22.00 billion by 2030.
The key market drivers are increasing adoption of generic drugs in developing countries to fuel market growth.
The top players in the market are Amcor Plc, Avery Dennison, MicrobeGuard Corporation, Amerplast Ltd, 3M, R.Grace and Company, Ampacet Corporation, Accutech Packaging, AIMPLAS Inc., Amelco Desiccants Inc., BASF SE & DUPONT, Graham Packaging Company, and Aptar Group Inc.
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