"Assisting You in Establishing Data Driven Brands"

Adventure Tourism Market Size, Share & COVID-19 Impact Analysis, By Type (Soft And Hard), By Age Group (20-30 Years, 30-40 Years, 40-50 Years, And 50 Above), By Packages (Low, Medium, and Premium), and Forecast, 2024-2032

Region :Global | Report ID: FBI107924 | Status : Ongoing



Adventure tourism is a type of travel that includes different outdoor activities depending on location. These activities include exploration of the area with a certain level of risk with water-based, mountain hiking, land sports, and air-based ventures. The rise in government policies supporting tourism will drive the global adventure tourism market. Tourism is the major GDP contributor of many countries across the globe. The guidelines are made to uplift tourism and get tourist attraction.

  • For instance, according to UNWTO (World Tourism Organization), travel and tourism represent around 20% of many countries’ GDP. It is the third-largest export sector of the global economy.

Increased interest in traveling among youth will also drive the global adventure tourism market. The young generation is more inclined towards exploring new places and adventure sports, which will surge the demand for adventure tourism.

Impact of COVID-19 on the Global Adventure Tourism Market

The global adventure tourism industry is expected to be negatively affected by COVID-19 as the tourism and travel sectors were majorly impacted during the pandemic. The pandemic resulted in a lockdown affecting passenger arrival at tourist places.

  • For instance, according to the World Tourism Organisation (UNTWO) data 2020, passenger arrival for tourism and travel purposes drastically declined by 74%, which is 1 billion lower than in 2019.

Tourism indirectly affected other activities, such as adventure-based trips, by creating unemployment in the large population. Furthermore,  with economies following border restrictions and global lockdown, travel paused. The necessary movement was allowed with quarantine rules and safety guidelines.

  • For instance, according to the World Tourism Organization (UNWTO) data of 2020, In addition to tourism sectors and labour-intensive accommodation and food services industries that employ 144 million workers worldwide, one hundred million direct tourism jobs were at risk.

However, tourism has increased post-pandemic owing to the rising interest of people to travel and explore new locations across the globe. Youth participation in adventure tourism was high, most notably in 2022 post-pandemic. In addition, tourism has accelerated rapidly during 2022, which can be assumed as the recovery of pre-pandemic levels for destinations of all regions.

For instance, according to the World Tourism Organization (UNWTO) data for 2022, passenger arrival for tourism has increased by 63%, with a total of 900 million international travel recorded in 2022.

Key Insights

The report will cover the following Key Insights:

  • Drivers, restraints, and opportunities prevailing in the market.

  • The effect of the pandemic on the global adventure tourism industry.

  • Key Development and Launches by prominent key players in the worldwide adventure tourism market.

  • Overview of tourism and travel Industry - For Key adventure tourism products.

Regional Analysis

To gain extensive insights into the market, Request for Customization

Europe is expected to dominate the global adventure tourism industry because of the rising disposable income and high government involvement in supporting tourism. European countries with high tourist attractions, such as London, Amsterdam, Rome, and others, initiate more European travellers.

  • For instance, according to the European Commission, to increase tourism in the region, a wide range of funding programs are financed by the new budget, Multiannual Financial Framework 2021-2027, and Next Generation EU for travel and tourism.

  • For instance, according to the European Travel Commission (ETW), 9.5 % of the total GDP of Europe is generated from tourism, with 22.6 million employment and 579 million tourist arrival per year.

Key Players Covered

  • Austin Adventures, Inc.

  • Intrepid Group, ltd.

  • Butterfield & Robinson Inc.

  • G Adventures

  • Tui Group

  • Geographic Expeditions Inc.

  • Row Adventures

  • Mountain Travel Sobek

  • Cox & Kings Ltd.

  • Discovery Nomads

Adventure Tourism Market Segmentation Analysis

By Type

By Age Group

By Package

By Geography

  • Soft

  • Hard

  • 20-30 Years

  • 30-40 Years

  • 40-50 Years

  • 50 above

  • Low

  • Medium

  • Premium

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Spain, Italy, U.K., and the Rest of Europe)

  • Asia Pacific (India, China, Japan, Australia, and the Rest of APAC)

  • Middle East & Africa (UAE, South Africa, and the Rest of MEA)

  • South America (Brazil, Argentina, and the Rest of South America)

Analysis by Type

The soft segment is expected to dominate the global adventure tourism market as the risk associated with soft-level adventures is low compared to the hard segment. Soft adventure is likely affordable and can be performed by maximum age groups. The hard component is high on risk, involves higher costs, and is condition-based.

Analysis by Age Group

The 20-30 age group is expected to dominate the global adventure tourism market. Youth involvement in travel, tourism, and adventure sports will accelerate the 20-30 age group. The young generations growing interest in travel will accelerate the demand for adventure tourism globally.

  • For instance, according to UNWTO (World Tourism Organization), Youth travel is the fastest-growing global tourism sector; the organization estimates that around 20% of the 940 million international tourists worldwide will be by young people.

Analysis by Package

The medium package segment is projected to impact the global adventure tourism market at par because of the alternative availability of activities, stay, and accommodation compared to other components. A medium package covers major pursuits of the adventure tourism type and is assumed to be a budget-friendly option for a large audience.

Key Industry Developments

  • January 2023: Austin Adventures Inc. announced special packages for families planning holidays in the U.S. with free visits to national parks, including adventure sports such as water activities trekking, and many others.

  • December 2022: The Maharashtra government of India introduced Adventure Tourism Activities Policy for travellers across the globe. The new policy implementation is mandatory for all the camps, hotels, adventure companies, and other adventure activity conductors to follow the Directorate of Tourism (DoT) guidelines.

  • October 2022: Row Adventures announced a four-day trip of water-based adventure sports like river rafting with the lodge to lodge row adventures in Oregon. The marketing strategy is considered to initiate consumer footfall during peak seasons.

  • August 2021: Autin Adventure Inc. merged with Active Adventures to expand its market presence and provide a broader range of global destinations and experiences (including adventure tourism).

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients

Health Canada

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.