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Adventure Tourism Market Size, Share & COVID-19 Impact Analysis, By Type (Soft And Hard), By Age Group (20-30 Years, 30-40 Years, 40-50 Years, And 50 Above), By Packages (Low, Medium, and Premium), and Forecast, 2024-2032

Region :Global | Report ID: FBI107924 | Status : Ongoing

 

KEY MARKET INSIGHTS

Adventure tourism is a type of travel that includes different outdoor activities depending on location. These activities include exploration of the area with a certain level of risk with water-based, mountain hiking, land sports, and air-based ventures. The rise in government policies supporting tourism will drive the global adventure tourism market. Tourism is the major GDP contributor of many countries across the globe. The guidelines are made to uplift tourism and get tourist attraction.



  • For instance, according to UNWTO (World Tourism Organization), travel and tourism represent around 20% of many countries’ GDP. It is the third-largest export sector of the global economy.


Increased interest in traveling among youth will also drive the global adventure tourism market. The young generation is more inclined towards exploring new places and adventure sports, which will surge the demand for adventure tourism.

Impact of COVID-19 on the Global Adventure Tourism Market


The global adventure tourism industry is expected to be negatively affected by COVID-19 as the tourism and travel sectors were majorly impacted during the pandemic. The pandemic resulted in a lockdown affecting passenger arrival at tourist places.


  • For instance, according to the World Tourism Organisation (UNTWO) data 2020, passenger arrival for tourism and travel purposes drastically declined by 74%, which is 1 billion lower than in 2019.


Tourism indirectly affected other activities, such as adventure-based trips, by creating unemployment in the large population. Furthermore,  with economies following border restrictions and global lockdown, travel paused. The necessary movement was allowed with quarantine rules and safety guidelines.


  • For instance, according to the World Tourism Organization (UNWTO) data of 2020, In addition to tourism sectors and labour-intensive accommodation and food services industries that employ 144 million workers worldwide, one hundred million direct tourism jobs were at risk.


However, tourism has increased post-pandemic owing to the rising interest of people to travel and explore new locations across the globe. Youth participation in adventure tourism was high, most notably in 2022 post-pandemic. In addition, tourism has accelerated rapidly during 2022, which can be assumed as the recovery of pre-pandemic levels for destinations of all regions.

For instance, according to the World Tourism Organization (UNWTO) data for 2022, passenger arrival for tourism has increased by 63%, with a total of 900 million international travel recorded in 2022.

Key Insights


The report will cover the following Key Insights:


  • Drivers, restraints, and opportunities prevailing in the market.

  • The effect of the pandemic on the global adventure tourism industry.

  • Key Development and Launches by prominent key players in the worldwide adventure tourism market.

  • Overview of tourism and travel Industry - For Key adventure tourism products.


Regional Analysis


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Europe is expected to dominate the global adventure tourism industry because of the rising disposable income and high government involvement in supporting tourism. European countries with high tourist attractions, such as London, Amsterdam, Rome, and others, initiate more European travellers.


  • For instance, according to the European Commission, to increase tourism in the region, a wide range of funding programs are financed by the new budget, Multiannual Financial Framework 2021-2027, and Next Generation EU for travel and tourism.

  • For instance, according to the European Travel Commission (ETW), 9.5 % of the total GDP of Europe is generated from tourism, with 22.6 million employment and 579 million tourist arrival per year.


Key Players Covered



  • Austin Adventures, Inc.

  • Intrepid Group, ltd.

  • Butterfield & Robinson Inc.

  • G Adventures

  • Tui Group

  • Geographic Expeditions Inc.

  • Row Adventures

  • Mountain Travel Sobek

  • Cox & Kings Ltd.

  • Discovery Nomads


Adventure Tourism Market Segmentation Analysis


















By Type


By Age Group


By Package


By Geography



  • Soft

  • Hard




  • 20-30 Years

  • 30-40 Years

  • 40-50 Years

  • 50 above




  • Low

  • Medium

  • Premium




  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Spain, Italy, U.K., and the Rest of Europe)

  • Asia Pacific (India, China, Japan, Australia, and the Rest of APAC)

  • Middle East & Africa (UAE, South Africa, and the Rest of MEA)

  • South America (Brazil, Argentina, and the Rest of South America)



Analysis by Type


The soft segment is expected to dominate the global adventure tourism market as the risk associated with soft-level adventures is low compared to the hard segment. Soft adventure is likely affordable and can be performed by maximum age groups. The hard component is high on risk, involves higher costs, and is condition-based.

Analysis by Age Group


The 20-30 age group is expected to dominate the global adventure tourism market. Youth involvement in travel, tourism, and adventure sports will accelerate the 20-30 age group. The young generations growing interest in travel will accelerate the demand for adventure tourism globally.


  • For instance, according to UNWTO (World Tourism Organization), Youth travel is the fastest-growing global tourism sector; the organization estimates that around 20% of the 940 million international tourists worldwide will be by young people.


Analysis by Package


The medium package segment is projected to impact the global adventure tourism market at par because of the alternative availability of activities, stay, and accommodation compared to other components. A medium package covers major pursuits of the adventure tourism type and is assumed to be a budget-friendly option for a large audience.

Key Industry Developments



  • January 2023: Austin Adventures Inc. announced special packages for families planning holidays in the U.S. with free visits to national parks, including adventure sports such as water activities trekking, and many others.

  • December 2022: The Maharashtra government of India introduced Adventure Tourism Activities Policy for travellers across the globe. The new policy implementation is mandatory for all the camps, hotels, adventure companies, and other adventure activity conductors to follow the Directorate of Tourism (DoT) guidelines.

  • October 2022: Row Adventures announced a four-day trip of water-based adventure sports like river rafting with the lodge to lodge row adventures in Oregon. The marketing strategy is considered to initiate consumer footfall during peak seasons.

  • August 2021: Autin Adventure Inc. merged with Active Adventures to expand its market presence and provide a broader range of global destinations and experiences (including adventure tourism).





  • Ongoing
  • 2023
  • 2019-2022

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