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Adventure tourism is a type of travel that includes different outdoor activities depending on location. These activities include exploration of the area with a certain level of risk with water-based, mountain hiking, land sports, and air-based ventures. The rise in government policies supporting tourism will drive the global adventure tourism market. Tourism is the major GDP contributor of many countries across the globe. The guidelines are made to uplift tourism and get tourist attraction.
Increased interest in traveling among youth will also drive the global adventure tourism market. The young generation is more inclined towards exploring new places and adventure sports, which will surge the demand for adventure tourism.
The global adventure tourism market is expected to be negatively affected by COVID-19 as the tourism and travel sectors were majorly impacted during the pandemic. The pandemic resulted in a lockdown affecting passenger arrival at tourist places.
Tourism indirectly affected other activities, such as adventure-based trips, by creating unemployment in the large population. Furthermore, with economies following border restrictions and global lockdown, travel paused. The necessary movement was allowed with quarantine rules and safety guidelines.
However, tourism has increased post-pandemic owing to the rising interest of people to travel and explore new locations across the globe. Youth participation in adventure tourism was high, most notably in 2022 post-pandemic. In addition, tourism has accelerated rapidly during 2022, which can be assumed as the recovery of pre-pandemic levels for destinations of all regions.
For instance, according to the World Tourism Organization (UNWTO) data for 2022, passenger arrival for tourism has increased by 63%, with a total of 900 million international travel recorded in 2022.
The report will cover the following Key Insights:
The soft segment is expected to dominate the global adventure tourism market as the risk associated with soft-level adventures is low compared to the hard segment. Soft adventure is likely affordable and can be performed by maximum age groups. The hard component is high on risk, involves higher costs, and is condition-based.
The 20-30 age group is expected to dominate the global adventure tourism market. Youth involvement in travel, tourism, and adventure sports will accelerate the 20-30 age group. The young generations growing interest in travel will accelerate the demand for adventure tourism globally.
The medium package segment is projected to impact the global adventure tourism market at par because of the alternative availability of activities, stay, and accommodation compared to other components. A medium package covers major pursuits of the adventure tourism type and is assumed to be a budget-friendly option for a large audience.
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Europe is expected to dominate the global adventure tourism market because of the rising disposable income and high government involvement in supporting tourism. European countries with high tourist attractions, such as London, Amsterdam, Rome, and others, initiate more European travellers.
The report will include the profiles of key players, such as Austin Adventures, Inc., Intrepid Group, ltd., Butterfield & Robinson Inc., G Adventures, Tui Group, Geographic Expeditions Inc., Row Adventures, Mountain Travel Sobek, Cox & Kings Ltd., Discovery Nomads, and others.
By Type | By Age Group | By Package | By Geography |
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