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Post-sun-exposure products essentially offer moisturization, nourishment, and cooling benefits to the users’ skin. Such products also help individuals avoid premature skin aging & skin burn issues. Nowadays, companies offer sun care items that are specifically designed for a particular skin tone. For instance, in April 2021, Derma Beauty Inc's skincare brand ‘PHYSIOGEL’ introduced two facial sheet masks and an after sunscreen product in the Korean market. Such products are specifically designed for dry and sensitive skin.
Growing consumer awareness regarding the variety of sun care products is expected to drive market growth. Additionally, rising sunburn issues among the worldwide population are surging the product demand. According to the statistical data published by National Cancer Institute, Government of U.S., in July 2021, annually, over 33,000 sunburn cases reported emergency hospital visits in the U.S. Besides, easy consumers’ access to the pharmacy stores and the emergence of e-pharmacy retail is surging the worldwide product sales.
Nowadays, consumers are shifting towards natural cosmetics to avoid skin rashes and other skin problems due to chemical-based ones. This will offer newer market growth opportunities for anti-pollution packaging and herbal ingredient-based after sunscreen products. Additionally, rising consumer preference for green-labelled cosmetics will ease the market growth.
However, incidences of facial skin swelling due to the excessive usage of such products among consumers are anticipated to limit the market growth. Additionally, the closure of the pharmacy stores and retail shops due to the COVID-19 related lockdown restrictions in many countries worldwide is impacting the market growth.
Key Market Driver -
Growing awareness regarding the availability of sun care products is expected to drive market growth.
Key Market Restraint -
Incidences of facial skin swelling due to excessive products usage is expected to limit the market growth.
The prominent players associated with the global after-sun care products market are Edgewell Personal Care, L’Oréal S.A., Johnson & Johnson Co. Inc., Beiersdorf AG, Unilever Plc., Shiseido Company Ltd., The Proctor & Gamble Company, Estee Lauder Companies Inc., Kao Corporation, Natura & Co., etc.
The global after sun care products market is segmented based on form, SPF, distribution channel, and geography.
Based on form, the global after-sun care products market is segmented into lotions/creams, sprays, sticks/roll-on, and others. The lotions/creams segment is expected to dominate the global market as such products offer intense moisturization and get quickly absorbed into the users’ skin over other form types. Additionally, the wide availability of such products makes lotions/creams segments generate significant sales revenues.
By SPF, the global market is segmented into 0-29, 30-50, and above 50. 0-29 segment is expected to hold a significant market share owing to the cost-effectiveness of such products over other SPF types. Besides, shifting consumer demand towards non-SPF-based sun care products will offer newer segmental growth opportunities.
The global market is segmented into hypermarkets/supermarkets, pharmacy stores, online stores, and others based on the distribution channel. The hypermarket/supermarket segment is anticipated to dominate the global after-sun care products market owing to the wide availability of a variety of branded skincare products at such stores. Additionally, regular provision of the discounted items by such stores is further fuelling the product revenues from such a segment.
The global after sun care products market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa by geography.
The European region is expected to exhibit a significant market share owing to the large consumption of the variety of skincare products among the German, Italian, and U.K. populations. According to the data presented by Cosmetic Europe, a Personal Care Association, skincare products' sales in Europe reached USD 26.30 billion in 2020.
Additionally, the companies' regular introduction of innovative sun care items is likely to ease the consumption rate of such products in the region. For instance, in June 2021, Operators Skincare, a Denmark-based skincare product maker, introduced a line of sun care products that help military personals protect their skin from extreme conditions. Such a line includes products such as SPF30 & SPF50 sunscreens and an after-sun lotion.
The North American market is mainly driven by the increasing prevalence of skin burn among the U.S. and Canadian populations. According to the surveyed data published by Centres for Disease Control and Prevention (CDC), in 2019, nearly 15.5% of the U.S. high school students of 9th to 12th grades use sunscreen products to avoid sunburn issues, compared to that of 10.1% in 2013. Besides, shifting Canadian and U.S. consumer preference towards sustainably made after sun care items will offer newer business growth opportunities for the companies in the region.
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