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AI Image Generator Market Size, Share & COVID-19 Impact Analysis, By Application (Personal and Enterprise), By End-user (Advertising, Healthcare, Gaming, Fashion, E-commerce, and Others), and Regional Forecast, 2023 – 2030

Last Updated: May 27, 2024 | Format: PDF | Report ID: FBI108604



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The global AI image generator market size was valued at USD 257,175 thousand in 2022 and is projected to grow from USD 299,295 thousand in 2023 to USD 917,448 thousand by 2030, exhibiting a CAGR of 17.4%. North America dominated the global market with a share of 39.99% in 2022.

An AI image generator is a technology powered by Artificial Intelligence (AI) that can produce images, artworks, or visual content without direct human intervention. It employs complex machine learning algorithms based on deep neural networks trained on vast datasets of existing images. These neural networks learn the patterns, styles, and features of the images during training. Once trained, a generator can take various inputs, such as text descriptions or random noise, and produce new images that align with the input. This technology has diverse applications such as generating digital art and illustrations, creating visuals for marketing materials, conceptual architecture designs, and aiding in content creation for various industries.


Rise in Demand for Digital Content in Various Industries Surged Market Growth

The COVID-19 pandemic initially disrupted the market due to supply chain interruptions. However, it also accelerated the adoption of the product as the demand for digital content, including AI-generated images and illustrations for online communication, e-commerce, and entertainment, surged during lockdown. This crisis highlighted the automation capabilities of integrating AI image generators, making them valuable across various industries such as healthcare (medical imaging), marketing (for personalized content), and architecture (for design visualization). In the long term, the pandemic’s impact on remote work and digitalization is expected to sustain the growth of this market.


Increase in Implementation of Generative Adversarial Networks (GANs) to Surge Market Growth

In the current digital landscape, both businesses and individuals seek ways to stand out and connect with their audiences through custom imagery. Generative Adversarial Networks (GANs) are a transformative trend in the market, which aids in understanding user preferences and translating them into highly tailored visual content. These networks, comprising a generator and a discriminator, compete to produce highly realistic images. This advancement has significantly boosted image quality, making AI generated images nearly indistinguishable from real photos. GANs also enhance versatility, allowing the generation of diverse images based on textual descriptions.

Moreover, they contribute to sustainability efforts by optimizing the utilization of resources. This trend is particularly prominent in marketing, where brands are striving to create compelling, individualized campaigns, and in e-commerce, where product customization is increasingly important. GANs are a cornerstone of innovation in AI image generation, revolutionizing image quality, diversity, and environmental efficiency.

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Growing Adoption of Augmented Reality (AR) and Virtual Reality (VR) to Fuel the Market Growth

The increasing adoption of Augmented Reality (AR) and Virtual Reality (VR) technologies is a significant driver for this industry. AR and VR applications aim to create immersive, lifelike experiences by blending digital elements with the real world or by constructing entirely virtual environments. These technologies find applications across numerous industries, including gaming, healthcare, education, automotive, and more. For instance,

  • In gaming, AI image generators create realistic 3D environments, characters, objects, and textures. This enhances the visual quality of VR games and simulations, making them more engaging for users. AI algorithms can rapidly generate intricate visual assets, reducing development time and costs.

  •  Moreover, the automotive industry uses AR and VR for design, prototyping, and virtual showrooms. These generators assist in creating lifelike vehicle models, interior designs, and virtual test drives. As these technologies continue to expand into various sectors, the demand for high quality AI-generated visuals will soar. This enables the creation of realistic, data-driven, and interactive digital content, thereby making AR and VR applications more compelling.

Further, the rising adoption of AR and Virtual Reality (VR) technologies is a driving force behind the AI image generator market growth, as it plays a crucial role in delivering the visual richness required for immersive experiences.


Concerns related to Data Privacy and Creation of Malicious Content to Hamper the Market

As AI image generators are more capable of producing highly realistic images, a growing concern emerges about their potential to create misleading content, including deepfakes. This situation raises ethical questions regarding the responsible use of AI-generated images and underscores the necessity for stringent regulations. Moreover, substantial concerns are raised regarding data privacy since these systems rely on extensive image datasets, which may include personal or sensitive information. Addressing these ethical and privacy challenges will be essential to ensure the responsible and secure growth of the AI image generator market share.


By Application Analysis

Enterprise Segment Holds the Key Share Due to Growing Use of AI Image Generators in Different Industries

Based on application, the market is bifurcated into personal and enterprise. The enterprise segment dominates the market and is expected to grow at the highest CAGR during the forecast period. This dominance is due to the substantial resources and budgets that enterprises possess, enabling them to invest in advanced technologies. Furthermore, these image generators offer tremendous value to enterprises across various industries. These systems have the capacity to streamline and automate various tasks related to image creation and manipulation, making them invaluable for content generation, marketing, design, and others.

By End-user Analysis

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Advertising Segment Augments Growth Owing to Rising Demand to Streamline the Effectiveness of Ad Campaigns

Based on end-user, the market is divided into advertising, healthcare, gaming, fashion, e-commerce, and others. Among them, the advertising industry holds the highest market share owing to the increasing need to streamline creative processes. It is also driven by the intent to cut expenses and boost the effectiveness of ad campaigns in an increasingly visual digital landscape.

The fashion industry is expected to grow at the highest CAGR throughout the forecast period. The fashion industry’s reliance on visual content, the rapid pace of change in fashion, and the need for cost-effective, customizable visuals. These Artificial Intelligence (AI) tools are valuable for fashion brands, enabling them to stay competitive and adapt to evolving fashion trends.


Based on region, the market is analyzed across North America, South America, Europe, the Middle East & Africa, and Asia Pacific. These regions are further categorized into leading countries.

North America AI Image Generator Market Size, 2022 (USD Thousand)

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North America is witnessing significant growth and innovation, driven by the region’s robust technological ecosystem. The U.S. and Canada are home to some of the world’s leading AI research institutions, tech giants, and startups, fostering a highly competitive landscape. AI generators in this market find diverse applications, from revolutionizing healthcare by generating medical images and aiding in diagnostics to powering the entertainment industry with special effects and gaming experiences. Furthermore, the presence of major players in the region is fueling the dominance of this region. For instance,

  • In August 2023, according to OpenAI, the AI image generator DALL-E and ChatGPT platform attracted over 3 million active users, who collectively generate more than 4 million images daily.

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Asia Pacific is experiencing substantial growth and transformation, driven by the region’s expanding tech landscape and digital adoption. China, Japan, South Korea, and India are at the forefront of AI innovation, fostering a fertile ground for AI image generation. Furthermore, the region’s rapid urbanization and burgeoning middle-class population are fueling the demand for AI-driven solutions, including image generation. This market finds widespread applications, from enhancing e-commerce with AI-generated product images to improving medical imaging and diagnosis.

In Europe, the market is evolving in response to the growing demand for innovative AI-driven solutions across various industries. The market in the region finds applications in sectors including healthcare, automotive, fashion, gaming, marketing, and others. The market is driven by a combination of factors, including the need for personalized content, enhanced customer experience, and increased operational efficiency.

South America and Middle East & Africa markets are in their nascent stages and hold significant growth potential. In South America, Brazil and Argentina are gradually adopting AI technologies across various industries. Similarly, countries in the Middle East & Africa, such as UAE, Saudi Arabia, and South Africa, are leading in AI adoption. Thus, this market is gaining traction in industries such as education, retail, healthcare, and media. Both regions are witnessing an increased interest in AI image generation due to its applications in content creation, design, and automation.


Key Players Launch Advanced Solutions to Strengthen Market Positioning

Players in the market are actively creating advanced solutions to cater to customer demands. They are also focusing on enhancing their existing product portfolio to deliver flexible solutions with unique attributes such as automatic content generation with customization options. Furthermore, these organizations are proactively pursuing collaborations, acquisitions, and partnerships to bolster their product offerings.

List of Key Companies in AI Image Generator Market: 

  • Adobe (U.S.)

  • OpenAI (U.S.)

  • Craiyon LLC. (Norway)

  • NightCafe Studio (Australia)

  • Resleeve (Netherlands)

  • Runway AI, Inc. (U.S.)

  • Stability AI (U.K.)

  • Starryai. (U.S.)

  • VanceAI (China)

  • Jasper.ai (U.S.)


  • September 2023 - OpenAI, a company specializing in the generative AI industry, introduced DALL-E 3, the latest version of its image generator. This upgrade, powered by the ChatGPT controller, produces high-quality images based on natural-language prompts and incorporates ethical safeguards.

  • May 2023 - Stability AI introduced StableStudio, an open-source version of its DreamStudio AI application, specializing in converting text into images. This open-source release enabled developers and creators to access and utilize the technology, creating a wide range of applications for text-to-image generation.

  • April 2023 - VanceAI launched an AI text-to-image generator called VanceAI Art Generator, powered by Stable Diffusion. This tool could interpret text descriptions and generate corresponding artworks.  Users could combine image types, styles, artists, and adjust sizes to transform their creative ideas into visual art.

  • March 2023 - Adobe unveiled Adobe Firefly, a generative AI tool in beta, catering to users without graphic design skills, helping them to create images and text effects. This announcement coincided with Microsoft’s launch of Copilot, offering automatic content generation for 365 and Dynamics 365 users. These advancements in generative AI provided valuable support and opportunities for individuals facing challenges related to writing, design, or organization.

  • March 2023 - Runway AI introduced Gen-2, a combination of AI models capable of producing short video clips from text prompts. Gen-2, an advancement over its predecessor Gen-1, would generate higher-quality clips and provide users with increased customization options.


An Infographic Representation of AI Image Generator Market

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The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 17.4% from 2023 to 2030


Value (USD Thousand)














By Application

  • Personal

  • Enterprise

By End-user

  • Advertising

  • Healthcare

  • Gaming

  • Fashion

  • E-commerce

  • Others (Social Media)

By Region

  • North America (By Application, End-user, and Country)

    • U.S. (By End-user)

    • Canada (By End-user)

    • Mexico (By End-user)

  • South America (By Application, End-user, and Country)

    • Brazil (By End-user)

    • Argentina (By End-user)

    • Rest of South America

  • Europe (By Application, End-user, and Country)

    • U.K. (By End-user)

    • Germany (By End-user)

    • France (By End-user)

    • Italy (By End-user)

    • Spain (By End-user)

    • Russia (By End-user)

    • Benelux (By End-user)

    • Nordics (By End-user)

    • Rest of Europe

  • Middle East & Africa (By Application, End-user, and Country)

    • Turkey (By End-user)

    • Israel (By End-user)

    • GCC (By End-user)

    • North Africa (By End-user)

    • South Africa (By End-user)

    • Rest of the Middle East & Africa

  •  Asia Pacific (By Application, End-user, and Country)

    • China (By End-user)

    • Japan (By End-user)

    • India (By End-user)

    • South Korea (By End-user)

    • ASEAN (By End-user)

    • Oceania (By End-user)

    • Rest of Asia Pacific

Frequently Asked Questions

According to Fortune Business Insights, the market is projected to reach USD 917,448 thousand by 2030.

In 2022, the market was valued at USD 257,175 thousand.

The market is projected to grow at a CAGR of 17.4% during the forecast period.

By end-user, the advertising industry is expected to lead the market.

Growing adoption of Augmented Reality (AR) and Virtual Reality (VR) is the key driver of the market.

Adobe, OpenAI, Craiyon LLC., NightCafe Studio, Resleeve.ai, Runway AI, Inc., Stability AI, Starryai., VanceAI, and Jasper.ai are the top players operating in the market.

North America is expected to hold the highest market share.

By end-user, the fashion industry is expected to grow with a remarkable CAGR during the forecast period.

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