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Air Fryer Market Size, Share, and Analysis by Type (Manual and Automatic), Application (Residential and Commercial), and Sales Channel (Offline Channels and Online Channels) and Regional Forecast, 2023-2030

Region : Global | Report ID: FBI107276 | Status : Ongoing



Air Fryer is an electric cooking appliance that acts as a healthy alternative for deep frying as air fryers consume less or no oil in the cooking process. However, air fryers are much similar to microwave ovens due to their cooking pattern. Additionally, air fryers are kitchen appropriate because of their compact size and can be carried anywhere.

The air fryer market is driven by a large population's adoption of healthy alternatives to boost energy and maintain health as people suffer from various diseases such as obesity, high cholesterol, and others.

  • For instance, a report by W.H.O (World Health Organisation)of June 2021 shows that around 2.8 million people globally die from obesity yearly.

  • For instance, according to data from the centers for disease control and prevention of October 2022, 54.5% of the U.S. population of adults are suffering from high cholesterol.

With the increase in edible oil consumption in the HoReCa industry, the demand for healthy appliances in the industry has increased at a high rate to overcome the oil demand, which will also act as a driving factor for the air fryer market. The hospitality industry is also shifting towards healthy and gourmet cooking. Luxury hotels prefer smart appliances which can reduce their raw material (like oil) consumption.

  • For instance, according to The Food and Drugs Administration (F.D.A.) of India, around 50 liters of oil are consumed daily in eight major metro cities.

Impact of COVID-19 on the Global Air fryer Market

The impact of Covid-19 was negative as the marketplace was shut down due to the lockdown in countries globally, which affected the Hospitality industry at par as tourism and travel were on pause. The pandemic resulted in revenue loss for many prominent air fryer manufacturers, such as  Koninklijke Philips N.V., Havells India Limited, T.T.K. Prestige Ltd, and others.

  • For instance, Havells India Limited(a manufacturer of air fryers) F.Y. 2019 revenue estimated a loss of 639 million due to the pandemic as the revenue for F.Y. 2019 was USD 10,068 million, whereas FY2020 total revenue decreased to USD 9429 million

The global lockdown due to the COVID-19 pandemic resulted in the pause of logistics which affected the supply chain at a high rate. The decline in production was projected because of government rules, regulations, and restrictions. A high decline rate for import-export and customs globally resulted from the lockdown, affecting the distribution channel for the air fryers' market consumption.

  • For instance, the Government of India, with the help of the commerce Ministry on 19th July 2022, announced workforce availability of up to 50% of total employees, including contractual employees, limiting the entire workforce

Key Insights

The report will cover the following key insights:

  • Number of air fryer market leaders – for key application

  • Country/ region covered – for key air fryer market

  • Overview of laundry market - for regions

  • Government initiatives to promote the air fryer market

  • Impact of covid-19 on the air fryer market

Analysis by Product Type

The automatic segment of the product type is expected to grow in the future. The tech-friendly generation is more attracted to the automatic segment because of its up-to-date features. Auto cut-off, temperature setting, and other features attract a large population.

Analysis by Application

The residential segment of the application will dominate the air fryer market. Rising health-conscious living across the globe would surge the demand for air fryers. Majorly the increase in the adoption of modular kitchens globally will also drive the air fryer market.

Analysis by sales channel

The sales channel is bifurcated into two categories which are online and offline. The offline segment of the global air fryer market is expected to dominate the air fryer market. The population's preference for the demonstration of the product before buying is accelerating the offline sales channel as people want to understand the functioning of the product in general for day-to-day use of the machinery.

Regional Analysis

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The Asia Pacific region is projected to rise significantly in the air fryer market. The Asia Pacific market is one of the major technology consumers and is expected to register significant growth in the future. The rise in disposable income, the increasing number of people relocating to urban areas, and the growing influence of healthy diets among young consumers are some of the prime factors contributing to the growing demand for air fryers. Countries such as China, India, and Japan are some major consumers of kitchen appliance products.

The APAC market is ready to adopt new technological trends and innovations supported by governmental policies and schemes. Asian countries like South Korea, Japan, China, and others are the highest tech-adopting countries in the world.

  • For instance, according to the report of the U.N.E.C.E (United Nations Economic Commission for Europe)on 29th July 2022, Central Asian countries advanced the cooperation on innovation and technology to promote digital transformation for sustainable development for the countries and adopt the change rapidly.

Key Players Covered

The report will include the profiles of key players, such as T.T.K. Prestige Ltd., Ltd., SharkNinja Operating L.L.C., Breville, Inc., Koninklijke Philips N.V., Inalsa home appliances, Havells India Limited, Cuisinart, DASH (StoreBound L.L.C.), Breville, Inc, Kent RO Systems, Borosil Glass Works Ltd


By Product

By End User

By Distribution Channel

By Geography

  • Manual

  • Automatic

  • Residential

  • commercial

  • Online

  • Offline

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Spain, Italy, U.K., and the Rest of Europe)

  • Asia Pacific (India, China, Japan, Australia, and the Rest of A.P.A.C.)

  • Middle East & Africa (U.A.E., South Africa, and Rest of M.E.A.)

  • South America (Brazil, Argentina, and the Rest of South America)

Key Industry Developments

  • Havells India Limited launched its new product in the air fryer range," Pro-life Luxuria," with seven pre-set options and aero crisp technology with 360 degrees even cooking on October 2022

  • Koninklijke Philips N.V is Expanding its kitchen appliances product portfolio, as the company launched the Airfryer XL Connected in India with a first-time feature which is WiFi connectivity which allows the appliance to work through smartphones

  • Ongoing
  • 2022
  • 2019-2021


  • $4850

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