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Alcohol is majorly produced by the fermentation process using ingredients such as yeast, grains, and fruits. Various alcoholic beverages such as beer, wine, whiskey, vodka, and others are produced using these ingredients. The alcohol ingredients market is witnessing an upsurge owing to the consumer’s growing inclination towards innovative and flavourful beverages such as cocktails, beer and others. Moreover, the manufacturers are incorporating various exotic flavours in the alcoholic beverages to improve its taste and draw the consumers’ attention; thereby fuelling the market growth.
The emergence of pubs, bars and, nightclubs are one of the major factors to promote consumption of alcohol worldwide. Additionally, the growth in alcohol ingredients market is also attributed to the increasing number of small scale breweries, pubs, and restaurants serving alcoholic beverages. Along with this, the willingness of the consumers to try new alcoholic beverages has led to rise in consumption of craft beer and other flavoured spirits, which has compelled the alcohol ingredients manufacturers to work upon the product premiumization.
The significant increase in the consumption of alcoholic beverages across the globe is a major factor driving the alcohol ingredients market. According to researchers from Centre for Addiction and Mental Health, Canada, the total alcohol consumption globally has increased from 21 billion litres in 1990 to 35.7 billion litres in 2017, with 70% increase in the consumption. The emerging economies Vietnam, China and India have majorly contributed for the increased alcohol consumption.
The changing consumer preferences towards consuming alcoholic beverages due to their several negative health impacts such as cardiovascular ailments and liver cirrhosis is impeding the alcohol ingredients market growth. Further, the consumers are seeking low or zero alcohol beverages that are a healthier alternative to alcoholic beverages has also hampered the market growth.
Key Market Driver -
Increasing Consumption of Alcoholic Beverages
Key Market Restraint -
Negative Health Effects Associated with Alcohol Consumption
The key companies operating in the global alcohol ingredients market are, Treatt Plc., Ashland Global Specialty Chemicals, Inc., Sensient Technologies, AngelYeast Co., Ltd., Chr. Hansen A/S, Biospringer., DDW, The Color House, The Archer Daniels Midland Company, Döhler GmbH, and Synergy Flavours.
The yeast segment is expected to hold the major share in the market at it is the main ingredient that carries out the whole fermentation process for alcohol production. Further, yeast is also widely incorporated as it aids in keeping the digestive system healthy and balanced, which in turn has driven its market growth. The flavours and salts segment is expected to hold a major share in the market due to the increasing consumer demand for flavoured alcoholic beverages. The flavours infused in the beverages increases its taste and mouth feel which has led consumers to try new variants; thereby, increasing its product sales.
Beer segment is holding the major share owing to the health benefits associated with beer consumption as it contains the ingredients such as barley and hops that are rich in many beneficial nutrients. Along with this, these ingredients impart antioxidant and bone strengthening properties in beer which has also led to its increased consumption.
Asia Pacific is the fastest-growing market for alcohol ingredients due to the rise in per capita alcohol consumption and purchasing power of the consumers. Countries such as India, China, Japan, Malaysia, Taiwan, South Korea, and Indonesia are the potential markets that have contributed to the increased consumption in the region. South Korea is the major alcohol consuming country in the region in 2017, according to the World Health Organization (WHO). This has led many prominent manufacturers to setup their production base in the region for their geographical expansion and is expected to propel the market growth over the coming years.
Europe is expected to witness significant growth in the upcoming years due to the increase in consumption of alcohol in countries such as Russia, Germany, France, and the U.K. The region is also the major producer of alcoholic beverages - Italy, France and Spain are the major producers of wine across the globe. The favourable climate, soil quality, and terrain influences the easy ingredient availability for alcohol production, thus boosting the alcohol ingredients market growth in the region.
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