"Market Intelligence that Adds Flavour to Your Success"

Alternative Sweeteners Market, Analysis By Product Type (High-intensity Sweeteners, Low-intensity Sweeteners, and High Fructose Syrup), By Application (Bakery and Confectionery, Beverages, Dairy, Pharmaceuticals, and Others), and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI107788 | Status : Ongoing



Food additives, an alternative to sucrose and other mono and disaccharides that provide sweetness, are referred to as alternative sweeteners. Alternative sweeteners are also called as sugar substitutes, high-intensity sweeteners, or non-nutritive sweeteners. Commonly known alternative sweeteners are aspartame (equal), saccharin (sweet and low), and sucralose (splenda). These alternative sweeteners contain zero or negligible calories and are multiple times sweeter than table sugar. Therefore, a lesser amount of sweeteners is required to achieve the same level of sweetness. A total of six alternative sweeteners approved by the U.S. Food and Drug Administration (FDA) are aspartame, sucralose, saccharin, acesulfame potassium (acesulfame-K, or Ace-K), advantame, and neotame. According to the FDA, various sugar substitutes are "generally recognized as safe" (GRAS).

Aspartame is a low-calorie alternative sweetener combining two amino acids, phenylalanine and aspartic acid. It is found in frozen desserts, yogurt, pudding, dry dessert mixes, soft drinks, and chewing gums. Acesulfame-K is a no-calorie sugar substitute, often used with other sweeteners. It can be found in processed foods and beverages, including candy, soft drinks, baked goods, and frozen desserts. It is also used in various oral hygiene products and medicines (mouthwash and toothpaste). Saccharin is 200 to 7,000 times sweeter than sugar, depending on its use. It is usually added in processed foods by its combination with other sugar substitutes. Stevia is a plant-based alternative sweetener with no calories. Purified extracts from the leaves of the plant are known as steviol glycosides. Stevia is mainly used as a substitute while baking. Sucralose is a no-calorie alternative sweetener and is 600 times sweeter than sugar. It is used in vitamins, medicines, and nutritional supplements.

The ongoing trend of living a low-calorie, well-balanced lifestyle is driving the market growth. The rising demand for low-calorie sweeteners due to increased health concerns, such as obesity and diabetes, is the key factor driving the expansion of the alternative sweeteners market share. The side effects on health due to the high consumption of foods with alternative sweeteners will likely restrain the market growth.    

Impact of COVID-19 on the Alternative Sweeteners Market:

The COVID-19 pandemic positively impacted the alternative sweeteners market growth. There was a rising focus on reducing white crystals consumption which, in turn, aided in positive growth of the market at the end of 2020. There was a decrease or stagnation in sugar consumption in 2020, owing to the rising inclination toward the consumption of alternative sweeteners and plant-based and natural products. Increased health consciousness among consumers resulted in lowering their sugar intake, thus surging the demand for low-caloric and zero-sugar food products, thereby positively impacting the market growth.   

Key Insights 

The report will cover the following key insights:

  • Overview of parent/related market

  • Partnership, merger, and acquisition by key market players for alternative sweeteners market

  • Key trends and innovation

  • Regulatory analysis

  • Impact of COVID-19 on the alternative sweeteners market

Analysis by Product Type:

Based on product type, the market is segregated into high-intensity sweeteners, low-intensity sweeteners, and high fructose syrup. The high-intensity sweeteners segment is expected to hold a significant share of the alternative sweeteners market. According to the U.S. Food & Drug Administration, high-intensity sweeteners are usually used as sugar alternatives as they are multiple times sweeter than sugar. These contribute the least to no calories when added to foods.

High-intensity sweeteners are highly used as diet sugar to meet the needs of health-conscious consumers. The rising demand for convenience food products, increasing prevalence of obesity and diabetes, and growing demand for natural sweeteners are some factors attributable to the growth of this segment.

Analysis by Region:

To gain extensive insights into the market, Request for Customization

Asia Pacific is expected to dominate and acquire a significant alternative sweeteners market share. The rising Gen-Z and millennial population strictly focus on maintaining fitness, making them increasingly use natural high-intensity sweeteners. Apart from this, a wide range of applications of alternative sweeteners is also seen in ethnic Asian food products, such as flavored sauces and pickles, further driving the Asia Pacific market growth. For example, steviol glycosides have been used to prepare chocolates, baked goods, sauces, jams, dairy products, and drinks. Various other factors, such as changing lifestyles and increasing disposable income of young adults, are making them use natural and plant-based sweeteners. The developing economies of Asia Pacific, such as India and China, are leading to technological advancements and increasing research & development activities attributable to the alternative sweeteners market growth. 

Key Market Players

The key players include Ajinomoto Co., Inc. (Japan), Archer-Daniels-Midland-Company (U.S.), Cargill Incorporated (U.S.), DuPont Nutrition & Health (Denmark), Ingredion Incorporated (U.S.), GLG Life Tech Corporation (Canada), Naturex S.A. (France), Tate & Lyle Plc (U.K.), Associated British Foods Plc (U.K.), and Roquette Freres S.A. (China).


By Product Type

By Application

By Geography

  • High-intensity Sweeteners

  • Low-intensity Sweeteners

  • High Fructose Syrup

  • Bakery and Confectionery

  • Beverages

  • Dairy

  • Pharmaceuticals

  • Others

  • North America (U.S, Canada, and Mexico)

  • Europe (Germany, France, Italy, UK, Spain, Russia, and the Rest of Europe)

  • Asia Pacific (China, Japan, India, Australia, and the Rest of APAC)

  • South America (Brazil, Argentina, Rest of South America)

  • Middle East & Africa (UAE, Saudi Arabia, Rest of the Middle East & Africa)

Key Industrial Developments

  • In November 2020, Ajinomoto Co., Inc. launched the stevia sweetener AJISWEET RA for industrial use in the U.S. for manufacturers of confectioneries, beverages, and other products. AJISWEET RA has off-flavors and reduced bitterness, which help resolve the taste issues that food & beverage manufacturers face with stevia sweeteners. 

  • In July 2020, Cargill Incorporated added a new product to its sweetener portfolio, which offers food and beverage manufacturers a label-friendly 30% sugar reduction. The new product launch has benefitted Cargill by providing its consumers with several options to reduce sugar through the launch of Cargill's new sweetener C TruSweet 01795, so that they can reduce 30% calories and sugar in beverages and other food applications through lower usage levels.  

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Fuji film
Health Canada

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.