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American Football Equipment Market Size, Share and Analysis By Product Type (Protective gear, Boots, Balls, Helmet, Training Equipment), By Distribution Channel (Offline and Online), and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI106206 | Status : Ongoing



The American football equipment market is primarily driven by recent American Football events such as the National Football League (NFL) and IFAF World Championships consisting of football clubs such as Dallas Cowboys, Chicago Bears, and others. The American football federations are present globally across Europe, Africa, Asia, and Oceania.  

  • The International Federation of American Football (IFAF) revealed that 80 countries had organized federations relating to American Football.

  • The Super Bowl Championship is usually considered one of the greatest spectacles in sports history, with over 100 million viewers per season worldwide.

The increasing popularity of the football sport among Chinese, German, and South African populations is further anticipated to fuel the global market. 

•             According to Sportsnaut, a sports media platform, in 2018, The NFL made USD 15 billion in revenue from its sports seasons and are exceeded by 3.4 % in 2019. The NFL revenue made in the previous year was USD 14.48 billion.  Meanwhile, the league is working on new record-breaking contracts, including merchandising, licensing, and corporate sponsorships. Also, contracts include TV deals with ESPN, Fox, and the National Broadcasting Company (NBC) to increase revenue further.

The American football equipment market is also driven by the regular sports-related programs in schools, colleges, and social clubs, encouraging consumers' participation in sports activities.

In Aug 2020, the NFL partnered with Nike to launch '11-Online,' an online training program for high school football players. Under the program, The athletes are being taught and directed by NFL athletes and Nike trainers. The Athletes can visit the app to select the position they play while performing football skills.

The commercial television ads featuring celebrities and influencers are expected to uplift the consumers' awareness regarding the safety standards needed to be followed while practicing such sport, thereby increasing the demand for sports safety equipment such as protective gear and helmets.

  • In 2018, around One hundred twenty professionals and college teams wore the Vicis ZERO1 to protect themselves from traumatic brain injuries.

  • XTECH Protective gears boost their sales as coaches and players at high school, and college levels have embraced their protection from accidents.

Impact of COVID-19 on the American Football Equipment Market

The American football equipment market is largely impacted, and revenues in the National Football League (NFL) took a downturn with the onset of the COVID-19 pandemic. The market is expected to take a long time to recover from the impact of the pandemic due to the lockdowns and travel restrictions associated with it.

  • In 2020, The National Football league (NFL) lost USD 4 billion in revenues compared to 2019 due to the COVID-19 related lockdown restrictions worldwide.

  • According to the Sports Business Journal report, the playoffs of the 16-game NFL in 2020 had limited or no fan attendance due to the pandemic.

Key Insights

The report will cover the following key insights:

  • Number of followers worldwide – For American Football Equipment

  • The number of sports-related injuries – For American Football Equipment

  • Overview of American Football Industry - For American Football Equipment

  • The revenue generated by National Football League (NFL) - For American Football Equipment

  • Impact of COVID-19 on American Football Equipment Market

Analysis by Product Type

The helmets account for the largest proportion of the global American football equipment market.

  • According to the injury data stated by IQVIA, a third-party organization retained by the National Football League (NFL), the reported 224 concussions in 2019 NFL pre-season and the regular season. There were 185 concussions during the games and 39 during the game practices.

  • The ZERO1 football helmet was ranked No. 1 in reducing the force to head in the NFL Player Association helmet laboratory performance testing from 2017-19.

Regional Analysis

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The North American region accounts for the largest share of the American Football Equipment market due to the increasing American audiences' spending on American Football events. The US and Canada contribute heavily to the American Football market by hosting some of the annual championships of American Football.

The Super Bowl, an annual NFL championship event, brings many fans to the sport and uplifts consumer spending on merchandise and other items. According to the survey conducted by the National Retail Federation, in 2019, the Super Bowl's nationwide spending reached USD 17.2 billion. The average fan spending on food, drinks, and other merchandise in celebrating the game reached USD 88 billion, and the average consumer spending reached USD 81. 

Key Players Covered

The report will include the profiles of key players such as Amer Sports Oyj, BRG Sports, Inc., Under Armour Inc., Schutt Sports, Nike, Inc., Xenith, LLC, Adidas AG, Franklin Sports, Inc., EvoShield Co., ASICS America Corporation, and others.


By Product Type

 By Distribution Channel

By Geography

  • Protective Gear

  • Boots

  • Balls

  • Helmets

  • Training Equipment

  • Offline

  • Online

  • North America (USA, Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of APAC)

  • Middle East & Africa (UAE, South Africa, and Rest of MEA)

  • South America (Brazil, Argentina, and Rest of South America)  

Key Industry Developments

  • In March 2021, The National Football League (NFL) partnered with Amazon Inc. to expand Amazon's product line of NFL products. The partnership will enable the expansion of Amazon's limited supply of  NFL products with replica jerseys, headwear, and other custom gears.

  • In April 2021, Vicis Helmets reached the top three spots in the annual Helmet Laboratory Testing Performance Results.

  • In Aug 2021,  Amazon Web Services (AWS) and National Football League (NFL) collectively launched an artificial intelligence challenge to create innovative ways for computers to automatically identify players using the game footage of the NFL.  This will provide solutions in preventing injury to the player and create opportunities for the NFL and other clubs to focus on player safety initiatives that include the design of protective gears and helmets.

  • Ongoing
  • 2023
  • 2019-2022

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