Electric Iron Market Size, Share & Industry Analysis, By Product Type (Dry, Steam), By Application (Residential, Commercial), By Distribution channel (Online, Offline) And Regional Forecast, 2024-2032

An electric iron is used to press clothes, remove creases, and reduce the ironing time. Ironing helps remove the smell of bleach from the clothes, and it also helps to extend the life of fabric over time. Manufacturers introduce energy-efficient products with innovative solutions to serve the growing consumers' interest in the latest trends. Continuous technological innovation in electric irons such as smart heating and steam, high power, and energy efficiency irons are expected to escalate the growth of the electric iron market during the forecast period.

The growing number of educational institutions and offices has fueled the consumption of electric irons for ironing clothes according to the user's necessities. Educational institutions encourage students to maintain a disciplined and well-groomed personality by enforcing strict uniform codes, which helps build a reputation.  This has paved lucrative growth opportunities in the iron market by allowing the parents and caretakers of the students to obtain necessities for daily needs, such as ironing school clothes for their students and youngsters. This has raised the demand for electric irons in households. The growing interest in maintaining a well-groomed appeal drives the electric iron market's growth.

With the growing working population and the changing lifestyle patterns, the busy routine of consumers does not allow them to iron their clothes in households. Consumers instead opt for laundry services, which is expected to hamper the market growth. 

Key players covered:

Bajaj Electricals Ltd.; BCL Electronic;. Crompton Greaves; Eveready Industries India Ltd.; Groupe SEB India; Hamilton Beach; Havells India Ltd.; Impex technologies. Inc.; Japan; Koninklijke Philips N.V.; Orient Electric; Osian; Panasonic, Sears Brands, LLC (Kenmore); Singer, and others are prominent players functioning the electric iron market.

The global electric iron market is segment based on product type, application, distribution channel, and geography.

Based on product type, the market is segmented into dry and steam iron. Dry irons have gained widespread usage among the households and commercials like laundries which can be attributed to features like lightweight, compact size, and electricity saving. Also, less maintenance is required for such appliances making them popular among consumers across the globe.  Dry irons are available at lower prices and are expected to witness considerable growth over the forecast period.

The electric steam iron is expected to accelerate its growth over the forecast period due to advancements in technologies, including the automatic steam producing technology, which simplifies its usage. It can also be used for steaming clothes. Steam irons are modern innovations far more superior to conventional dry irons and remove wrinkles quickly, thus gaining high popularity among consumers across the globe. 

Based on application, the market is segmented into residential and commercial. The residential segment is expected to register a dominant share in the market during the forecasted period. Almost every household owns at least one electric iron for their convenience, and the biggest challenge for most households is ensuring a quick and burn-free ironing process. Since parents need to prepare wrinkle-free uniforms for their children, they are familiar with steam irons which work out more easily and quickly and with more satisfying results.

The commercial segment is projected to grow significantly, attributed to the rising number of tailoring and laundry services. With the growing technology, ironing the newly stitched clothes to improve and maintain their aesthetics is followed by the tailors. With this, the market is expected to surge up in the upcoming years. Additionally, the usage of a large steam iron is popular among the providers of laundry services, helping to escalate the utilization of the product in this segment.

Based on distribution channels, the market is segmented offline and online. The offline segment is forecasted to be the largest growing segment among the consumers. Customers prefer to physically visit specialty stores and shops to experience live product features and demonstrations before buying. The instant availability of the product and exciting offers and discounts are expected to drive the consumption from this distribution channel.

The online distribution channel is to exhibit faster growth during the forecast period. This is because of the rising dependence on online shopping among millennials. Other features like doorstep delivery and the increasing influence of e-commerce websites like Amazon, Flipkart, Reliance Digital, and others are witnessing a significant demand for electrical appliances across residents and commercials. The hassle-free return policy of a defect/damaged product is also projected to fuel the segmental growth in the upcoming years.

Regional Analysis:

By geography, the global electric iron market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East by geography & Africa.

The North American region is projected to hold the largest share in the electric iron market. The market is driven by continuous product renovations and features that make the product suitable for different consumers. With the growth and innovation in technologies, the demand for time-saving and energy-efficient products has risen. Consumers are inclined to the changing lifestyle trends, which is expected to drive the electric iron market. The strong presence of distribution networks is projected to uplift the market growth. Replacement of old irons and up-gradation in steam generating irons among the household and commercial places is expected to foster its growth over the forecast period.

The Asia Pacific is anticipated to witness tremendous growth over the forecast period. Energy efficiency is expected to become a key focus for consumers while buying consumer appliances due to rising electricity prices. Manufacturers focus on technological innovation in irons such as smart heating, high power, and energy efficiency. Consumers are shifting from traditional irons to innovative steam generator irons. An increasing number of manufacturers like Bajaj Electricals, Havells, Philips across countries like India and rising electricity accessibility in the rural regions are anticipated to fuel the market demand.  

Segmentation

Key Industry Developments:

• In April 2019, Xiaomi added another feather to its cap by launching a new Lofans Cordless Steam Iron in China for 199 Yuan (approx. $30). It comes with adjustable gear, cordless charging stand, and a switch to use it wirelessly. Xiaomi Lofans Cordless Steam Iron is wear resistant due to its aluminium frame and die-cast ceramic glaze over the top.


• In Aug 2018, Philips India, announced the launch of its EasyTouch Plus steamer. The easy to use steamer is a unique product that is designed for easy wrinkle removal with powerful continuous steam, without worrying about the risk of burns.