"Assisting You in Establishing Data Driven Brands"
An electric iron is used to press clothes, remove creases, and reduce the ironing time. Ironing helps remove the smell of bleach from the clothes, and it also helps to extend the life of fabric over time. Manufacturers introduce energy-efficient products with innovative solutions to serve the growing consumers' interest in the latest trends. Continuous technological innovation in electric irons such as smart heating and steam, high power, and energy efficiency irons are expected to escalate the growth of the electric iron market during the forecast period.
The growing number of educational institutions and offices has fueled the consumption of electric irons for ironing clothes according to the user's necessities. Educational institutions encourage students to maintain a disciplined and well-groomed personality by enforcing strict uniform codes, which helps build a reputation. This has paved lucrative growth opportunities in the iron market by allowing the parents and caretakers of the students to obtain necessities for daily needs, such as ironing school clothes for their students and youngsters. This has raised the demand for electric irons in households. The growing interest in maintaining a well-groomed appeal drives the electric iron market's growth.
With the growing working population and the changing lifestyle patterns, the busy routine of consumers does not allow them to iron their clothes in households. Consumers instead opt for laundry services, which is expected to hamper the market growth.
Key Market Driver -
Growing number of educational institutions is expected to boost the market growth for electric iron.
Key Market Restraint -
The wide presence of laundry services act as a restraint as many consumers prefer laundry services due to their hectic lifestyle
Bajaj Electricals Ltd.; BCL Electronic;. Crompton Greaves; Eveready Industries India Ltd.; Groupe SEB India; Hamilton Beach; Havells India Ltd.; Impex technologies. Inc.; Japan; Koninklijke Philips N.V.; Orient Electric; Osian; Panasonic, Sears Brands, LLC (Kenmore); Singer, and others are prominent players functioning the electric iron market.
The global electric iron market is segment based on product type, application, distribution channel, and geography.
Based on product type, the market is segmented into dry and steam iron. Dry irons have gained widespread usage among the households and commercials like laundries which can be attributed to features like lightweight, compact size, and electricity saving. Also, less maintenance is required for such appliances making them popular among consumers across the globe. Dry irons are available at lower prices and are expected to witness considerable growth over the forecast period.
The electric steam iron is expected to accelerate its growth over the forecast period due to advancements in technologies, including the automatic steam producing technology, which simplifies its usage. It can also be used for steaming clothes. Steam irons are modern innovations far more superior to conventional dry irons and remove wrinkles quickly, thus gaining high popularity among consumers across the globe.
Based on application, the market is segmented into residential and commercial. The residential segment is expected to register a dominant share in the market during the forecasted period. Almost every household owns at least one electric iron for their convenience, and the biggest challenge for most households is ensuring a quick and burn-free ironing process. Since parents need to prepare wrinkle-free uniforms for their children, they are familiar with steam irons which work out more easily and quickly and with more satisfying results.
The commercial segment is projected to grow significantly, attributed to the rising number of tailoring and laundry services. With the growing technology, ironing the newly stitched clothes to improve and maintain their aesthetics is followed by the tailors. With this, the market is expected to surge up in the upcoming years. Additionally, the usage of a large steam iron is popular among the providers of laundry services, helping to escalate the utilization of the product in this segment.
Based on distribution channels, the market is segmented offline and online. The offline segment is forecasted to be the largest growing segment among the consumers. Customers prefer to physically visit specialty stores and shops to experience live product features and demonstrations before buying. The instant availability of the product and exciting offers and discounts are expected to drive the consumption from this distribution channel.
The online distribution channel is to exhibit faster growth during the forecast period. This is because of the rising dependence on online shopping among millennials. Other features like doorstep delivery and the increasing influence of e-commerce websites like Amazon, Flipkart, Reliance Digital, and others are witnessing a significant demand for electrical appliances across residents and commercials. The hassle-free return policy of a defect/damaged product is also projected to fuel the segmental growth in the upcoming years.
By geography, the global electric iron market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East by geography & Africa.
The North American region is projected to hold the largest share in the electric iron market. The market is driven by continuous product renovations and features that make the product suitable for different consumers. With the growth and innovation in technologies, the demand for time-saving and energy-efficient products has risen. Consumers are inclined to the changing lifestyle trends, which is expected to drive the electric iron market. The strong presence of distribution networks is projected to uplift the market growth. Replacement of old irons and up-gradation in steam generating irons among the household and commercial places is expected to foster its growth over the forecast period.
The Asia Pacific is anticipated to witness tremendous growth over the forecast period. Energy efficiency is expected to become a key focus for consumers while buying consumer appliances due to rising electricity prices. Manufacturers focus on technological innovation in irons such as smart heating, high power, and energy efficiency. Consumers are shifting from traditional irons to innovative steam generator irons. An increasing number of manufacturers like Bajaj Electricals, Havells, Philips across countries like India and rising electricity accessibility in the rural regions are anticipated to fuel the market demand.
To gain extensive insights into the market, Request for Customization
By Product Type
By Distribution channel
“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”- U.S.-based biotechnology company focussing on treatment of chronic pain.
“Kudos to your team. Thank you very much for your support and agility to answer our questions.”- Europe-based provider of solutions to automate data centre operations.
“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”- India-based manufacturer of industrial and specialty intermediates with a strong global presence.
“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”- One of the largest cosmetics company in the world.
“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”- U.S. based startup operating in the cultivated meat market.
“We received the below report on the U.S. market from you. We were very satisfied with the report.”- UGlobal hearing aids manufacturer.
“I just finished my first pass-through of the report. Great work! Thank you!”- U.S. based solar racking solutions provider.
“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”- World’s leading advisory firm.
“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”- Germany based machine construction company.
“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”- Japanese manufacturing company of stationery products.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry