Dietary Supplements Market Size, Share & Industry Analysis, By Type (Vitamins, Minerals, Enzymes, Fatty Acids, Proteins, Polyphenols & Bioactive Compounds { Resveratrol, NMN and Others} and Others), By Form (Tablets, Capsules, Liquids and Powders), By Application (Energy & Weight Management, Bone & Joint Health, General Health, Immunity, Brain & Mental Health, Skin/Hair/Nails, Cardiac Health, Healthy Aging and Others), By End-User (Children, Adults, Pregnant Women & Geriatric), By Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies, Online and Others), and Regional Forecast 2026-2034

The dietary supplements market size was valued at USD 100.92 billion in 2025. The market is projected to grow from USD 109.20 billion in 2026 to USD 219.33 billion by 2034, exhibiting a CAGR of 9.11% during the forecast period.

Dietary supplements are products containing at least one dietary ingredient that can be consumed orally. The global market is driven by rising popularity of sports-based and athletic performance enhancement supplements. The emerging consumer demands for addressing daily requirements of micronutrients in the body, improving gut health and increased spending on consumer health products are expected to fuel adoption of food supplements.

Companies such as Amway Corp. Abbott, Nestle S.A. and others are some of the key players operating in this market. Companies are investing in product innovation, adoption of effective sales and marketing strategies that boost product sales and support market growth.

DIETARY SUPPPLEMENTS MARKET TRENDS

Rising Demand for Personalized Supplements to Augment Market Growth

Rising awareness about the concept of personalized or tailor-made nutritional products and dietary supplements has ignited the interest of consumers across different parts of the globe. This is positively impacting the dietary supplements market growth. Furthermore, escalated investment in research & development initiatives focused on supplement products and nutraceuticals are anticipated to further boost the industry expansion over the coming years. This is one of the major trend influencing the market growth.

• In October 2024, Spain based supplement manufacturing company Oriflame launched personalized supplement solution products in the market. The company provides bespoke solution for consumer’s personal needs.

MARKET DYNAMICS

MARKET DRIVERS

Rising Focus on Preventive Healthcare Measures to Favor Industry Growth

With the increasing prevalence of age and lifestyle-related diseases, consumers are becoming conscious about preventive healthcare measures and are depicting a rising inclination toward health benefiting products such as food additives, which is expected to drive the food supplements market. Increasing innovation by key and small market players is further augmenting the growth of the market at the global level. The demand for dietary supplements is expected to increased significantly in the future.

• For instance, in July 2025, leading supplement manufacturer Vegamour launched GRO+ supplements which is designed to reduce hair shedding, increased healthy hair growth. The plant based supplements are made of botanical DHT blocker capsules and nutrient rich vitamin soft gel.  

MARKET RESTRAINTS

High Supplement Price to Restrain Market Growth

The increasing price of regular supplements and the high price of premiumized supplements are expected to restrain the market growth. The rising consumer inclination toward organic products and the limited availability of organic supplements can further hamper the market’s growth. However, supplement manufacturers are considering technological advancements to minimize the production cost to ensure their availability for consumers at affordable prices. 

MARKET OPPORTUNITIES

Increasing Interest in Sports Activities Creates Opportunity to Expand Sales in Sports Supplements Category

The rising interest of people in bodybuilding and sports is another factor driving the expansion of the dietary supplements market. Sportspersons and athletes are depicting an increasing interest in sports nutrition supplements and products to boost their performance and enhance their endurance. The inclination toward vitamin nutritive and sports nutrition products for enhancing their performance and endurance create opportunity for market growth and expansion.

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Segmentation Analysis

By Type

Increasing Demand for Vitamins Boosts Segment Growth

By type, the market is segmented into vitamins, minerals, enzymes, fatty acids, proteins, polyphenols and bioactive compounds and others. Polyphenols and bioactive compounds are further segmented into Resveratrol, NMN and others.

Among these, vitamins hold the larger dietary supplement market share, followed by proteins and minerals. In many developing and developed countries, the deficiency of key vitamins such as Vitamin A, B, C, and E is becoming highly common. Therefore, consumers are highly inclined toward vitamins and minerals supplements to fulfill the required daily dose of vitamins.

The minerals is another major segment predicted to exhibit fast growth during the forecast period. In pregnant women, some adults, and aging population, lack of certain minerals can lead to serious health diseases. Due to this, the demand for mineral additives is rapidly surging among the aforementioned population group. As a result, the segment is anticipated to grow at a considerable CAGR during the foreseeing period.

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By Form

Affordability and Convenience of Tablet Supplements Form is Influencing Segment Growth  

By form, the market is segmented into tablets, capsules, liquids, and powders.

Globally, the tablet form is the leading the market, followed by capsules. High affordability, convenient packaging, and higher shelf-life of tablet supplements are some of the crucial reasons behind their high demand in the market. The dosage is well-defined in tablets and hence they are preferred over liquid and other available forms.

The powder segment is another major segment that is expected to strong growth during the forecast period. Furthermore, the powder form is predicted to grow at a promising growth rate, as a more significant number of supplements are available in powder form across several retail shelves. In addition, these product offers convenient options and flexible benefits since this form fits with different consumption methods, including smoothies.

By End-User

Adults Segment Holds Leading Position Due to Increased Health Consciousness and Product Awareness

Based on end-user category, the market has been segmented into children, adults, pregnant women, and geriatrics.

The adults segment holds the largest dietary supplements market share in 2025. Adults are key consumers with higher health consciousness and product awareness. According to the Council for Responsible Nutrition (CRN) U.S., a survey on dietary supplements in 2023 revealed that more than 74% of American adults are taking these supplements.

The geriatric consumer group is another prominent user of dietary supplement products. They face a lack of nutrition due to their changed food habits. The product helps to improve their overall health and meet the nutritional requirements. Therefore, doctors and medical specialists recommend elderly population to consume the product. Thus, the segment is anticipated to grow at a moderate CAGR during the near future globally especially in developing countries.

By Distribution Channel

High Convenience and Product Options to Drive Online Stores Segment Growth

Based on distribution channel, the market has been segmented as supermarkets/hypermarkets, pharmacies, online stores and others.

The online stores segment is anticipated to grow with the highest CAGR, as younger consumers prefer this mode of sales channel for convenience and home-delivery benefits. Wide product availability coupled with clear labeling and usage instructions is another key factor driving product sales from the segment.

The pharmacies segment is another major segment exhibiting string growth during the forecast period. Inappropriate consumption of the product may lead to several health issues. Drugstores and pharmacies play a vital role in educating consumers and helping them to consume proper supplements. Furthermore, users believe that pharmacies and drugstores will offer authorized and trusted brands. Ecommerce platforms usage for buying such products is also increasing.

Dietary Supplements Market Regional Outlook

By geography, the market is categorized into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

North America

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The market in North America is estimated to reach USD 27.54 billion in 2026. The consumption of dietary supplements in the North American market is relatively higher as compared to other regions. Strong GDP growth and high disposable income of the population in the U.S. and Canada help them to invest in preventative health care products. Multivitamins, omega-3 products, and probiotics are popular among consumers with growing spending of consumers on premium condition-specific products such as sports nutrition, beauty, and healthy aging. 

U.S. Dietary Supplements Market

In 2026, the U.S. market is estimated to reach USD 20.62 billion. The U.S. is the leading consumer of dietary supplements globally. The growing importance of investing in preventative health care to reduce hospital visits and a strong fitness and beauty culture in the region are few factors contributing to the growth of the market in the country. Young consumer’s response vigorously to the latest food and nutrition trends, and hence specialty ingredient-based dietary supplements are growing in popularity in the country.

Europe

The European market is estimated to reach USD 31.13 billion by 2026 and secure the position of second-largest region in the market. Expenditure of population on dietary supplements varies from country to country across the European markets. Countries with a high level of disposable income, such as Germany, France, U.K., spend heavily on premium quality products that are clinically tested. Such consumers are typically resilient to price fluctuations and prefer personalized products that are composed of novel ingredients. However, countries with comparatively lower disposable income prefer products that support the core functional needs and eliminate the purchase of discretionary items. Therefore, strong purchase patterns of dietary supplements are observed in this region.

Italy Dietary Supplements Market

Italy market in 2025 was at around USD 5.84 billion, representing roughly 5.8% of global market revenues.

Germany Dietary Supplements Market

Germany market reached USD 3.64 billion in 2025, equivalent to around 3.6% of market sales.

Asia Pacific

The Asia Pacific market is valued at USD 42.38 billion in 2025, and is leading region in the world. The Asia Pacific market is estimated to reach USD 45.81 billion by 2026. The Asian population suffers from a wide range of health and nutritional deficiencies that include micronutrient deficiency, iron deficiency, pre-natal deficiency, and other problems, which are caused by diet-related deficiency. The United Nations Sustainable Development Goals (SDGs) encourage governments to undertake steps to create a prosperous and sustainable future by 2030, and dietary supplements can play a critical role in this regard.  Government health policies that support increased consumption of iron, folate, vitamins, and minerals raise the demand for such supplements in the region. Several countries in the region often distribute such supplements through social welfare programs in the country.

China Dietary Supplements Market

The China market in 2025 reached USD 18.62 billion, accounting for roughly 18.45% of global dietary supplements market revenues.

It is the largest consumer of dietary supplements in the Asia Pacific market. Strong government policies that focus on preventative healthcare, along with the rising disposable income of the population, are some key factors that support the market’s growth. Immune systems boosting products, TCM combined with modern supplements, and maternal and infant nutrition products are some key areas where supplement demand is high.

India Dietary Supplements Market

Indian market revenues in 2025 reached at around USD 4.55 billion, representing roughly 4.5% of market sales.

Japan Dietary Supplements Market

The Japan market in 2025 reached USD 3.27 billion, accounting for roughly 3.24% of market revenues.

South America and Middle East & Africa   

Over the forecast period, South America is expected to experience significant market growth. The South America market in 2026 is set to record USD 3.18 billion. In South America, vitamin D deficiency, iron deficiency, magnesium and vitamin B deficiency are some of the prominent nutritional deficiencies that are found among the population. Dietary supplements can help address this urgent needs by filling the gap in nutrient availability. Therefore, government health policies and programs encourage the consumption of supplements for improved metabolic health, maternal care, vitamin and mineral deficiency correction, and geriatric nutrition.

The Middle East & Africa region is estimated to be USD 1.54 billion in 2026. Nutritional deficiencies are widespread in several African and GCC countries. Some of the key deficiencies that are prevalent in the general population include iron, vitamin A, Vitamin B12, protein deficiency, calcium, and omega-3, among others. Such deficiencies create the need for a government and World Health Organization-funded mass supplementation program in the region.

South Africa Dietary Supplements Market

South Africa market forecast is set to grow at a CAGR of 6.88% during the forecast period. South Africa has a diverse population with varying degrees of disposable income. Such polarized market creates demand for both premium quality and economical products. Similar to Middle Eastern countries, South Africa also imports most of its supplements, and supply chain disruption causes price volatility.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Industry Players Focus on Expanding their Product Portfolio

Earlier, the dietary supplements product portfolio was less diversified. However, with the change in time and increase in product demand, market players such as Amway, Abbott and others have started diversifying their product portfolio.

Nutrition and healthcare product giant Nestle S.A. is focusing on product innovation, adoption of effective sales and marketing strategies, and collaboration with other small and relevant market players to increase its significance in the global marketplace. It is also focused on expanding its production base to meet its increasing demand from the market.  

LIST OF KEY DIETARY SUPPLEMENTS COMPANIES PROFILED

• Amway Corp (U.S.)
• Abbott (U.S.)
• Nestle S.A. (Switzerland)
• Herbalife Nutrition Ltd. (U.S.)
• Archer Daniels Midland Company (U.S.)
• Glanbia Nutritionals (U.S.)
• Otsuka Holdings Co. Ltd. (Japan)
• Arkopharma (France)
• Pfizer Inc. (U.S.)
• GlaxoSmithKline plc (U.K.)

KEY INDUSTRY DEVELOPMENTS

• May 2025: Otsuka Pharmaceutical Co., Ltd.’s Pharmavite, LLC opened a new production facility named “Pharmavite New Albany” which is dedicated to gummy supplement manufacturing in the U.S. market. This new facility also has a "Gummies Innovation Center of Excellence" for researching and developing new gummy products for the market.
• April 2025: Nutraceutical company Focus Vitamins launched a daily eye health supplement named “Focus Lutein” that supports long-term vision and also guards against age-related changes. The new supplement is made of carotenoids such as lutein, zeaxanthin, and mesozeaxanthin.
• January 2024: Zingavita, an Indian startup company, specialized in manufacturing nutraceuticals and supplement products, raised approximately USD 1.2 million in its pre-series A round funding.
• December 2022: Abbott opened its new specialty and metabolic powder nutritional manufacturing plant at Bowling Green, Ohio. The company planned to invest USD 500 million in this facility to create 450 permanent jobs.
• November 2022: TargEDys, a French company, signed a partnership agreement with Germany-based SymbioPharm, to distribute its dietary supplement product Hafnia alvei HA4597, across Germany.

REPORT COVERAGE

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Report Scope & Segmentation