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Carotenoids Market Size, Share & COVID-19 Impact Analysis, By Type (Astaxanthin, Beta-carotene, Lutein, Zeaxanthin, Lycopene, Canthaxanthin, and others), Source (Synthetic and Natural), Application (Animal Feed, Food & Beverages, Dietary Supplements, Personal Care & Cosmetics, and Pharmaceuticals), and Regional Forecast, 2020-2032

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI100180



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The global carotenoids market size was USD 1.44 billion in 2019 and is projected to reach USD 2.33 billion by 2032, exhibiting a CAGR of 3.76% during the forecast period based on our analysis in the existing report. Europe dominated the Carotenoids Market with a market share of 6.85% in 2019.

Carotenoids are one of the most popular pigments that are naturally sourced from plants, algae, and photosynthetic bacteria. They help in enhancing the overall aesthetics of food products by making them visually appealing.

The versatile application of the product across both food and non-food sectors is expected to provide future growth opportunities to the market. Moreover, various health benefits associated with the consumption of food containing tetraterpenoids is anticipated to contribute to the product’s demand. For instance, the intake of food rich in beta-carotene is recommended by governments and scientific organizations such as the U.S. Department of Agriculture (USDA) and the U.S. National Cancer Institute.

Disruption in the Global Supply Chain due to COVID-19 to Negatively Impact the Market Growth

The sudden outbreak of the COVID-19 pandemic has negatively impacted almost all industries as it has restricted the regular operations performed by the workforce. The instabilities emerged in the supply chains of the product due to production limitations, complications in raw materials sourcing, and higher delivery costs that have impacted the overall market. Moreover, various governments have announced a temporary ban on foreign air travel and various state councils have imposed quarantine to prevent the spread of the virus. These aforementioned factors have impacted the sales of the product negatively in recent months.

The limitations on the export and import of non-essential products owing to the temporary border closure situations in some countries is further hampering the growth of this market. However, due to the rising demand for food and feed products as they come under the ambit of essential commodities, the demand and sales of food and feed ingredients such as tetraterpenoids is expected to revive in the upcoming months. To handle this chaotic situation caused due to the pandemic, various food and feed ingredient suppliers have established protocols, and are following code of practice to ensure continuity in the production and delivery. This is expected to further aid the market growth by re-establishing the disrupted supply chain.


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Growing Demand for Natural Food Products to Favor Growth 

The global carotenoid market is primarily driven by the all-natural trend resonating across the globe. The growing stringency towards the application of synthetic feed ingredients and chemicals due to their hazardous impacts on animal health is projected to drive the demand for natural carotenoids in the forthcoming years. In the global food & beverage and cosmetics industries, the consumer inclination towards products with all-natural ingredients over synthetic tetraterpenoids has augmented due to their potential health and beauty benefits. For instance, in August 2020, Peach & Lily, a Korean skincare and beauty products company, launched an eye cream, Pure Peach Retinoic Eye Cream that contains beta-carotene and vitamin A. The product is effective for treating problems such as dark circles, fine lines, and loose skin near eyes.


Increasing Adoption of Nutraceutical Products to Propel Market Growth

The alternative treatment methods apart from allelopathic products for diabetes, eye disorders, and other lifestyle diseases are witnessing robust popularity. Preventive medicine is a buzzword that has encouraged manufacturers and processors to come up with nutraceuticals such as dietary supplements and functional foods that utilize natural ingredients. Geriatric nutrition is one of the vital sectors for carotenes owing to its high antioxidant potential as they provide defense against oxidative stress, primarily attributed to aging processes, pollution, etc. All these factors are collectively contributing to the global sales of this market.

Growing Demand for Natural Skincare Cosmetics to Surge Demand

Along with the rise in health and wellness concerns, the consciousness regarding aesthetics and appearance among consumers has increased remarkably. This has escalated the demand for effective skincare and cosmetics products globally. Carotenoids have been identified as powerful antioxidants that can be used in skincare product formulations for improving skin tone, maintaining skin firmness, and protecting against UV light exposure.

The rise in consumer spending on natural skin brightening and anti-aging creams are predictable to bring immense application opportunities for novel tetraterpenoids, which in turn is expected to boost their market growth. For instance, according to Lucas Meyers Cosmetics, an Asian cosmetic ingredient company, naturally occurring colorless carotenoids that are found in tomatoes can be easily used in the production of natural cosmetics products.


High Price of Natural Pigments to Hamper Market Growth

The high price difference of synthetic carotenoids and natural tetraterpenoids is predicted to act as a major restrain in the growth of the market, especially among low-income or developing economies. Moreover, the unregulated and excessive utilization of carotene in the developed markets is associated with health risks. This is expected to be one of the significant challenges in the global market.


By Type Analysis

Beta-carotene and Astaxanthin are Dominating due to High Utilization across End-Use Industries

At present, beta-carotene and astaxanthin are dominating and their market demand is extremely high. The potential role of the aforementioned pigments in improving immunity, improving heart health, preventing diabetes, and inducing various significant health benefits are the major reasons behind their high popularity.

The global market has ample scope for innovative pigments that are sustainably sourced and provide enhanced functionalities. For instance, Arthrospira and Phycocyanin extracts were approved for adoption in chewing gum, candy, and other types for confection in the U.S. in 2013-2014 by the U.S. Food and Drug Administration. Such regulatory encouragement and enabling policy frameworks are expected to escalate the growth of the market.

Microalga sources for extraction have gained commercial importance in recent years. Additionally, the cost-effective methods to extract the tetraterpenoids from various types of microalga sources are anticipated to offer immense opportunities to the market players operating in the industry.

By Source Analysis

Natural Segment to Showcase Substantial Growth Attributed to Rising Demand for Organic Products

The availability sourced from synthetic sources is currently high and they hold the major carotenoids market revenue share owing to their low cost and ease of extraction. However, the demand for pigments sourced from natural sources is amplifying as consumers are inclining towards food, cosmetics and pharmaceuticals with other products that are produced by adopting natural ingredients. The segment is projected to grow at a substantial CAGR during the forecast period as consumer’s preferences are changing rapidly and the demand for organic products is rising at a steady pace.

By Application Analysis

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Dietary Supplements Segment is Projected to Witness the Fastest Growth Owing to Their Intensifying Demand

Carotenoids are extensively used in animal feed products meant for poultry, fish, or shrimp for their coloring properties. Therefore, animal feed is the leading application segment for the product. The pigment of egg yolks, broiler skin, fish, and crustaceans is enhanced and improved by externally incorporating the product in their feed. Additionally, they have the potential to boost fertility and improve the overall health of animals. There has been a positive impact of feeding beta-carotene in enhancing the fertility of cattle, swine, and horses as observed by some field-studies.

The application areas of  within the food and beverage segment (food colorants) ranges from processed food products such as bakery, dairy, beverages, etc, to dietary supplements. There has been a steady and notable rise in the demand for organic and natural food offerings as the consumers are now exhibiting increasing awareness about the health benefits of foods that contain natural colors. Additionally, a noticeable rise in the demand, manufacturing, and consumption of functional food products and dietary supplements due to their health aiding properties has further provided a fillip to natural ingredients.


Europe Carotenoids Market Size, 2019 (USD Million)

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Presence of Established Animal Feed Sector & Cosmetics Industry in Europe to Favor Growth

Europe stood at USD 598.6 million in 2019 and is projected to exhibit a CAGR of 3.20%. The region is the largest market at present and is expected to account for a significant proportion of the market during the forecast period. The existence of a huge animal feed sector and well-established cosmetics industry across the region are the main drivers for the carotenoids market growth. These are also among the most preferred food coloring agents in European markets.

Organic and natural have become top priorities for food processors around the globe, owing to its contribution to food quality, safety, social convenience, and sustainability. Consumers are now conscious of their purchasing habits as food labeling is often checked for ingredients origin, manufacturing practices, and the impact of the supply chain on the overall environment. Such factors are driving the demand for natural tetraterpenoids over GMO and other synthetic counterparts in developed markets of North America.

The consumption of tetraterpenoids is increasing due to their defensive role for curing Vitamin A deficiency, which is a prominent public health concern specifically among young children and pregnant women in low-income countries of Africa and Southeast Asia. Vitamin A deficiency is also a major cause of infant mortality in developing countries. Moreover, the increasing interest of international market players in expanding their business across rapidly growing Asian economies is predicted to further fuel the market growth across the region.

In South America, the rapidly growing animal feed industry and the increasing demand for specialty feed is expected to propel the demand for this product in the region. Moreover, the active participation of leading manufacturing companies in countries such as Brazil and Chile is further predicted to aid market growth.


Special Emphasis on New Product Development by Key Players to Aid Market Growth

The global market remains immensely competitive with the surge of private firms from emerging economies of China, India, and others. The key players in the global market are embarking on industry consolidation using agreements/partnerships as well as acquisitions. Additionally, emphasis on new product development is one of the preferred strategies by the major companies that will drive the growth of the market. The demand-side dynamics are rapidly evolving with end-use sectors demanding not only high specificity but also greater bioavailability of carotenoids-based offerings. For instance, Kemin Industries is one of the leaders in the food and feed ingredients industry which is actively capitalizing on research & development as well as the launch of natural and organic ingredients.

In March 2019, Kemin Animal Nutrition and Health, a part of Kemin Industries introduced Organic KEM GLO to its line of carotenoids products. The new carotenoid/pigment is USDA-certified and has the potential to harness the usual characteristics of paprika to equally dispense color throughout the feed, transporting consistent density, and egg color pigmentation.


  • Allied Biotech Corporation (Karlsruhe, Germany)

  • Algatech Ltd. (Ketura, Israel)

  • BASF SE (Ludwigshafen, Germany)

  • Kemin Industries (Delaware, United States)

  • Chr. Hansen Holdings A/S (Horsholm, Denmark)

  • DDW The Color House (Louisville, United States)

  • DOHLER GmbH (Darmstadt, Germany)

  • FMC Corporation (Pennsylvania, United States)

  • Novus International Inc. (Missouri, United States)

  • Sensient Technologies (Wisconsin, United States)


  • May 2019: Algatech announced the launch of AstaPure-EyeQ, a natural astaxanthin powder to support eye and brain health. The newly launched product is clinically supported and microencapsulated powder, which has double bioavailability as compared to standard products present within the market.

  • April 2019 ExcelVite, a reputed palm carotene producer, collaborated with United States Pharmacopeia (USP) for the publication of a new Plant Carotenes Monograph.


An Infographic Representation of Carotenoids Market

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The research report provides qualitative and quantitative insights on the market and detailed analysis of market size and growth rate for all possible segments in the market. Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key carotenoids industry trends.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


  Type, Source, Application, and Region

By Type


  • Astaxanthin

  • Beta-carotene

  • Lutein

  • Zeaxanthin

  • Lycopene

  • Canthaxanthin

  • Others

By Source


  • Synthetic

  • Natural

By Application


  • Animal Feed

  • Food & Beverages

  • Dietary Supplements

  • Personal Care & Cosmetics

  • Pharmaceuticals

By Geography


  • North America

    • By Type

    • By Source

    • By Application

    • By Country

      • U.S.

      • Canada

      • Mexico

  • Europe

    • By Type

    • By Source

    • By Application

    • By Country

      • Germany

      • France

      • Italy

      • Spain

      • United Kingdom

      • Rest of Europe

  • Asia Pacific

    • By Type

    • By Source

    • By Application

    • By Country

      • China

      • India

      • Japan

      • Australia

      • Rest of Asia Pacific

  • South America

    • By Type

    • By Source

    • By Application

    • By Country

      • Brazil

      • Argentina

      • Rest of South America

  • The Middle East & Africa

    • By Type

    • By Source

    • By Application

    • By Country

      • South Africa

      • UAE

      • Rest of Middle East & Africa

Frequently Asked Questions

Fortune Business Insights says that the global Market was USD 1.44 billion in 2019 and is projected to reach USD 1.84 billion by 2027.

Growing at a CAGR of 3.4%, the Market will exhibit steady growth during the forecast period (2020-2027)

Astaxanthin is expected to be the leading type in the Market during the forecast period.

The rising utilization in dietary supplements and geriatric nutrition is predicted to drive the growth of the global market.

Allied Biotech Corporation, BASF SE, Chr. Hansen Holdings A/S, and Kemin Industries Inc. are some of the top players in the market.

Europe is expected to hold the highest market share in the global market.

The animal feed application segment is predicted to hold the dominant market share.

The intensifying demand for all-natural food, feed, and cosmetics ingredients is an emerging trend in the global market.

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