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The global functional food and beverage market size was USD 258.80 billion in 2020 and is projected to grow from USD 281.14 billion in 2021 to USD 529.66 billion in 2028 at a CAGR of 9.5% in the 2021-2028 period. The rise in CAGR is attributable to this market’s demand and growth returning to pre-pandemic levels and even exceeding once the pandemic is over. The global impact of COVID-19 has been unprecedented and staggering, with functional food and beverage witnessing a positive demand shock across all regions amid the pandemic. Based on our analysis, the market exhibited an impressive growth of 11.0% in 2020.
Functional foods and beverages are enriched with functional nutrients, in addition to the basic nutritional value of the product, to provide multiple health-related benefits. These nutrients include amino acids, vitamins, minerals, proteins, fatty acids, and prebiotics. Functional products have gained importance in recent years due to the increased awareness among consumers. In current times, when a pandemic such as COVID-19 has hit the world and everyone is concerned about boosting their immunity, functional beverage & Food products are becoming immensely popular.
Interruptions in the Global Supply Chain amid COVID-19 to Affect the Market
The sudden outbreak of the coronavirus pandemic has had a wholesome impact on raw ingredient sourcing, manufacturing, farming, processing, packaging, and shipping of functional food and beverage. The strict lockdown imposition across several economies to stop the spread of the virus has negatively affected the production and distribution of these products in the initial months as production plants/factories underwent staggered operations and partial or complete closures. However, with increased relaxations in protocols made to deal with COVID-19, the market has gained pace. Another problem faced by the industry has been the restricted export of some active nutraceutical ingredients across major importing and exporting countries, such as China, India, and the US. The functional food and drink market growth also suffers from the logistical and associated economic impacts of the pandemic.
However, the effects are uneven across markets and not all are negative. Across many regions, the demand for functional or fortified foods has increased due to the positive and intensive marketing by companies and recommendations by health specialists such as doctors, nutritionists, and others. The efforts by market players and distribution channels, such as tapping more intensively into the digital space to deal with the pandemic, are resulting in increased sales of these products. For instance, in November 2020, Amazon introduced its online grocery store, Amazon Fresh, in four more cities in India, including Kolkata, Ahmedabad, Pune, and Chennai.
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Rising Spending on Healthy & Nutritious Diet Products to Fuel Market Growth
The functional food and beverage market trends are driven by the rising demand for healthy and nutrition-rich diets. Evolving lifestyles and increasing incomes of consumers across the world have fueled the demand for products with superior nutritional profiles. Functional beverages, for instance, are designed to be consumed on-the-go, providing enhanced nutrition. Increasing product development and innovation activities, the availability of a wide variety of products, especially across e-commerce platforms, and the adoption of unique promotional strategies by market players are collectively furthering the growth of this market.
Growing Consumption of Nutrient-enriched Foods to Improve Overall Health and Well-being to Fuel the Market
The increasing demand for nutrient-enriched foods, due to hectic lifestyles and the rising awareness of their health benefits among consumers, is predicted to drive the market growth. There is a growing demand for on-the-go snacks containing additional nutrients that provide instant nutrition. Consumer interest in diet and health has increased the demand for functional foods. Consumers are inclined towards foods containing functional ingredients to reduce the risk of certain health conditions, such as obesity, weight management, diabetes, and cardiovascular diseases. Hectic lifestyles and increasing stress have contributed to the increasing prevalence of such health disorders. Various functional food trends, such as the rising demand for hemp-infused foods and beverages, probiotics, and prebiotics, are becoming popular and boosting the growth of this market.
Innovation and New Product Developments to Aid Growth
Increasing research and development activities to introduce innovative functional food and beverage products are responsible for driving the growth of this market. Companies are creating products that suit growing consumer needs. Manufacturers are developing functional confectioneries such as gummies and toffees for children, nutrition bars, and functional drinks that attract fitness enthusiasts and consumers looking for quick nutrition. Consumers are increasingly becoming aware of their digestive health, driving innovation in probiotic product offerings. Due to rising health consciousness among people, functional foods are experiencing striking demand growth across the globe.
The development of novel technologies for the formulation of functional food products is also driving product innovations in the global market. Technologies such as encapsulation technology, enzyme technology, vacuum impregnation technology, and edible coating technology are increasingly being utilized for the development of functional foods & beverages. Enzymes such as lipases can be used for the production of certain fatty acids as flavoring agents and antioxidant esters. Likewise, encapsulation in probiotics allows storage at ambient temperature, higher enhanced water activity, and reduces the loss of viability. Manufacturers are developing innovative products by using such technologies to keep up with the market demand. For instance, in June 2019, Robertet, a natural ingredient producer in France, launched an encapsulation technology that uses the prebiotic inulin as a carrier for transporting essential oils into powders for improved absorptions.
Off-taste and Flavor of Functional Ingredients to Hamper Market Growth
Functional ingredients, such as botanical extracts and herbs, when added to foods & beverages, generally impart an off or bitter taste to the product. Taste is a critical factor in the purchase decision, even when consumers are looking for healthy products. The challenge faced in masking the bitterness, off-tastes, and undesirable flavors of some botanical extracts and herbs is impeding the growth of the market.
Manufacturers use various approaches, such as the utilization of taste and flavor modifiers, to tackle these challenges. Flavor addition for the reduction of bitterness and taste masking is one of the most significant trends in the functional food and beverage industry. Flavors that complement functional food ingredients and nutrients added to the product are mostly used for masking purposes. For example, citrus flavors and astringent berry flavors work especially well with antioxidant fortifications as they blend well with the acidity that is inherent in vitamin C and other antioxidant ingredients. Natural fruit flavors are generally used in functional beverages and food due to the rising popularity of plant-based ingredients.
Functional Dairy Products are the Leading Types in the Global Marketplace
The market segments for functional foods and drinks, based on type, include functional dairy products as the leading product type. Increased consumer inclination towards aiding digestive health has contributed to raising the demand for prebiotics and probiotics dairy products. The higher affordability of functional dairy products such as yogurt is further boosting its demand across developing economies where per capita income and spending on health food products are comparatively lower.
The cereal and grain segment is another important segment that is generating the highest revenue after functional dairy products. The fortification of cereals & grains is one of the most effective methods to tackle nutrient deficiencies. Governments and regulatory authorities across the world have been taking initiatives to address the growing concern of nutrient deficiencies among populations with fortified foods. The addition of iodine in salt, vitamin D in milk, and vitamin B and iron in flour and bread are some of the examples of food fortification. In June 2019, for example, the U.K. government announced mandatory fortification of flour with folic acid (Vitamin B9) to prevent congenital disabilities of the brain and spinal cord, called neural tube defects.
The demand for functional fats & oils is rising at a crucial pace as they are major ingredients in the preparation of a variety of cuisines across the globe. Moreover, the increased awareness regarding the health benefits of functional fats such as Omega-3 fatty acids is aiding the product segment sales.
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Online Retail Segment to Grow at the Fastest Pace
The e-commerce boom has effectively provided strong headwinds to online retail sales of functional food products. After the onset of the pandemic, key manufacturers are more actively tapping popular e-commerce platforms with a mix of attractive discounts, robust sales & support, and an enhanced shopping experience for consumers. This factor is predicted to support online platforms to emerge as one of the fastest-growing distribution channels across the globe.
Mass merchandisers (supermarkets/hypermarkets) are the leading distribution channel segment for functional food and beverages. These giant retailers are augmenting their market penetration by targeting underserved locations, offering distinct retail shelves to superior nutritional products, and developing a bundling strategy for such products.
Convenience stores have emerged as a major distribution channel in the global market as they offer convenience as well as specialized functional products from different brands. The easy accessibility of these stores to consumers is also boosting the sales of functional beverage and food through this channel.
Asia Pacific Functional Food and Beverage Market Size, 2020 (USD Billion)
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Asia Pacific is the Leading Region with the Fastest Growth Projection
The Asia Pacific market value stood at USD 100 billion in 2020 and is projected to register a CAGR of 10.04% during 2021-2028, owing to the rising health awareness and increasing discretionary incomes in the region. The consumption of fast food is causing adverse changes in health conditions and increasing the prevalence of chronic diseases, such as diabetes and obesity. Rising awareness about these health issues is driving consumers to spend more on nutritional foods to improve overall well-being.
In Europe, the demand for foods with functional benefits is progressing at a stable pace owing to the increasing investments by market players in research, innovation, and the marketing of products. The stringent regulations for regulating nutraceutical products in the region also assure only safe and high-quality functional products are accessible to consumers.
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The position of North America in the functional food and beverage market share is being augmented by a growing number of health-conscious consumers who are opting for foods rich in nutritious and functional substances. The increased consumer focus on enhancing physical, mental, and overall health through a healthy diet is propelling the market’s growth across the region. Moreover, the presence of giant food companies, such as Tyson Foods, General Mills, and others, in the region that is actively exploring their potential in the functional food & beverage space can further augment the regional market growth in the upcoming years.
Moderately Consolidated Industry Structure to Influence Market Competition
The analysis of this market shows that at the global level, the market is moderately consolidated with a few prominent players, such as Danone S.A., General Mills, Nestle S.A., Glanbia Plc, and others, operating internationally. These players are focusing on research and innovation activities to cater to the growing consumer demands for innovative products.
The key companies are focused on mergers, acquisitions, new product launches, and are developing partnerships to consolidate their position. For instance, in December 2019, International Flavours and Fragrances Inc. and DuPont’s nutrition and bioscience division announced a merger to create high-value functional ingredients and solutions in the global food, beverage, health, and wellness market. New players are likewise entering the market to meet the growing demand for more affordable products, as functional foods become more mainstream. The arrival of new players in the market is responsible for intensifying competition within the market, which is acting as a positive factor for the growth of this market.
December 2020 – Nestle introduced its functional powdered dairy beverage, Yiyang Active Milk Powder, for adults in China. The product consists of a unique combination of ingredients proven to support joint functionality, bone health, and muscle strength. This is Nestle’s first product with functional food approval in China.
March 2020 – PepsiCo Inc. entered into an agreement to acquire the US-based energy drink producer, Rockstar Energy Beverages, for USD 3.85 billion. The strategic acquisition was aimed at expanding PepsiCo’s existing portfolio of functional beverages, along with expanding its market presence in the functional beverage space across the country.
An Infographic Representation of Functional Foods Market
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The functional food and beverage market report provides qualitative and quantitative insights, along with intelligence on this market, and offers a detailed analysis of the size and growth rate for all possible segments in the market. Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report include the overview of related markets, recent industry developments, such as mergers & acquisitions, the regulatory scenario in key countries, and key industry trends.
ATTRIBUTE | DETAILS |
Study Period | 2017-2028 |
Base Year | 2020 |
Forecast Period | 2021-2028 |
Historical Period | 2017-2019 |
Unit | Value (USD Billion) |
By Type |
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By Distribution Channel |
|
Geography |
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Fortune Business Insights says that the global market size was USD 258.80 billion in 2020 and is projected to reach USD 529.66 billion by 2028.
Growing at a CAGR of 9.5%, the market will exhibit steady growth during the forecast period (2021-2028).
The functional dairy products segment is expected to be the leading type in the market during the forecast period.
The rising demand for nutrient-enriched food to aid overall health is expected to drive the growth of the global market.
Nestle S.A., Danone S.A., General Mills Inc., Glanbia Plc, and The Coca-Cola Company are some of the top players in the market.
Asia Pacific is expected to hold the highest share in the global market.
The supermarket/hypermarket segment is expected to hold the dominant share in the global market.
Increasing consumer spending on healthy diet products is an emerging trend in the global market.
Table 1: Global Functional Food and Beverage Market Revenue (USD Bn) Forecast, 2017-2028
Table 2: Global Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Type, 2017-2028
Table 3: Global Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 4: Global Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Region, 2017-2028
Table 5: North America Functional Food and Beverage Market Revenue (USD Bn) Forecast, 2017-2028
Table 6: North America Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Type, 2017-2028
Table 7: North America Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 8: North America Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Country, 2017-2028
Table 9: The U.S. Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 10: Canada Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 11: Mexico Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 12: Europe Functional Food and Beverage Market Revenue (USD Bn) Forecast, 2017-2028
Table 13: Europe Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Type, 2017-2028
Table 14: Europe Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 15: Europe Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Country, 2017-2028
Table 16: Germany Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 17: France Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 18: Italy Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 19: Spain Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 20: U.K. Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 21: Rest of Europe Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Type 2017-2028
Table 22: Asia Pacific Functional Food and Beverage Market Revenue (USD Bn) Forecast, 2017-2028
Table 23: Asia Pacific Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Type, 2017-2028
Table 24: Asia Pacific Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 25: Asia Pacific Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Country, 2017-2028
Table 26: China Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 27: India Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 28: Japan Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 29: Australia Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 30: Rest of Asia Pacific Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 31: South America Functional Food and Beverage Market Revenue (USD Bn) Forecast, 2017-2028
Table 32: South America Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Type, 2017-2028
Table 33: South America Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 34: South America Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Country, 2017-2028
Table 35: Brazil Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 36: Argentina Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 37: Rest of South America Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 38: Middle East & Africa Functional Food and Beverage Market Revenue (USD Bn) Forecast, 2017-2028
Table 39: Middle East & Africa Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Type, 2017-2028
Table 40: Middle East & Africa Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel, 2017-2028
Table 41: Middle East & Africa Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Country, 2017-2028
Table 42: UAE Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 43: South Africa Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Table 44: Rest of the Middle East & Africa Functional Food and Beverage Market Revenue (USD Bn) Forecast, by Distribution Channel 2017-2028
Figure 1: Global Functional Food and Beverage Market Revenue (USD Bn) Breakdown by Type, 2020 & 2028
Figure 2: Global Functional Food and Beverage Market Revenue (USD Bn) Breakdown by Distribution Channel, 2020 & 2028
Figure 3: Global Functional Food and Beverage Market Revenue (USD Bn) Breakdown by Region, 2020 & 2028
Figure 4: Global Functional Food and Beverage Market Share (%) by Type, 2020
Figure 5: Global Functional Food and Beverage Market Share (%) by Distribution Channel, 2020
Figure 6: Global Functional Food and Beverage Market Share (%) by Region, 2020
Figure 7: North America Functional Food and Beverage Market Value (USD Bn) by Type, 2020 & 2028
Figure 8: North America Functional Food and Beverage Market Value Share (%) by Type, 2020
Figure 9: North America Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 10: North America Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 11: North America Functional Food and Beverage Market Value (USD Bn) by Country, 2020 & 2028
Figure 12: North America Functional Food and Beverage Market Value Share (%) by Country, 2020
Figure 13: U.S. Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 14: U.S. Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 15: Canada Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 16: Canada Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 17: Mexico Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 18: Mexico Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 19: Europe Functional Food and Beverage Market Value (USD Bn) by Type, 2020 & 2028
Figure 20: Europe Functional Food and Beverage Market Value Share (%) by Type, 2020
Figure 21: Europe Functional Food and Beverage Market Value (USD Bn) by Distribution Channel,2020 & 2028
Figure 22: Europe Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 23: Europe Functional Food and Beverage Market Value (USD Bn) by Country, 2020 & 2028
Figure 24: Europe Functional Food and Beverage Market Value Share (%) by Country, 2020
Figure 25: Germany Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 26: Germany Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 27: France Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 28: France Functional Food and Beverage Market Value Share (%) by Distribution Channel 2020
Figure 29: Italy Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 30: Italy Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 31: Spain Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 32: Spain Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 33: U.K. Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 34: U.K. Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 35: Rest of Europe Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 36: Rest of Europe Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 37: Asia Pacific Functional Food and Beverage Market Value (USD Bn) by Type, 2020 & 2028
Figure 38: Asia Pacific Functional Food and Beverage Market Value Share (%) by Type, 2020
Figure 39: Asia Pacific Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 40: Asia Pacific Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 41: Asia Pacific Functional Food and Beverage Market Value (USD Bn) by Country, 2020 & 2028
Figure 42: Asia Pacific Functional Food and Beverage Market Value Share (%) by Country, 2020
Figure 43: China Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 44: China Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 45: India Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 46: India Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 47: Japan Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 48: Japan Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 49: Australia Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 50: Australia Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 51: Rest of Asia Pacific Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 52: Rest of Asia Pacific Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 53: South America Functional Food and Beverage Market Value (USD Bn) by Type, 2020 & 2028
Figure 54: South America Functional Food and Beverage Market Value Share (%) by Type, 2020
Figure 55: South America Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 56: South America Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 57: South America Functional Food and Beverage Market Value (USD Bn) by Country, 2020 & 2028
Figure 58: South America Functional Food and Beverage Market Value Share (%) by Country, 2020
Figure 59: Brazil Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 60: Brazil Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 61: Argentina Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 62: Argentina Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 63: Rest of South America Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 64: Rest of South America Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 65: Middle East & Africa Functional Food and Beverage Market Value (USD Bn) by Type, 2020 & 2028
Figure 66: Middle East & Africa Functional Food and Beverage Market Value Share (%) by Type, 2020
Figure 67: Middle East & Africa Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 68: Middle East & Africa Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 69: Middle East & Africa Functional Food and Beverage Market Value (USD Bn) by Country, 2020 & 2028
Figure 70: Middle East & Africa Functional Food and Beverage Market Value Share (%) by Country, 2020
Figure 71: UAE Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 72: UAE Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 73: South Africa Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 74: South Africa Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 75: Rest of Middle East & Africa Functional Food and Beverage Market Value (USD Bn) by Distribution Channel, 2020 & 2028
Figure 76: Rest of Middle East & Africa Functional Food and Beverage Market Value Share (%) by Distribution Channel, 2020
Figure 77: Global Functional Food and Beverage Market Revenue (%) Share Analysis by Key Players, 2020