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Prebiotics are the fibres which are non-digestive and present in the human gut. Prebiotics provides a crucial feed foundation for the beneficial bacteria present in the human gut. The future market of prebiotics is highly inspiring, given that various food ingredients producers, food processors, and manufacturers continue to pursue ways to take advantage of the growing demand for health-oriented foods. Natural food and fruits are the rich sources of prebiotics in terms of fibres, such as banana, apple, wheat bran, garlic, onion, and others.
Prebiotics has a wide range of applications, including the sweeter taste without sugar content and textural benefits in food and beverages sector. The growing demand for sugar-free food products will also be catered by the prebiotics utility in food as ingredients. The manufacturers are utilising the opportunity by catering the demand of prebiotics in the global market.
Key Market Driver -
Rising Wellness Awareness and Increased Demand from Food and Beverage Sector
Key Market Restraint -
High R&D Expenditure on Ingredients and Stringent Regulation for Registration and Labelling of New Products
The popularity of prebiotics is rising in the functional food market and their waste application in a nutrition bar, dairy products, health drinks, mineral supplements, breakfast cereals, bakery products, confectionery products, meat products, green foods, infant formulas, and others. The major factors which are driving the global pediatric market are increasing consumer awareness towards nutrition, health, and their enlarged focus on beneficial ingredients in the diet.
The expenditure on research and development is high as the ingredients are related to human health; hence, manufacturers have to follow the stringent and necessary regulations before sending the products to the market. These regulations and policies are impacting the procedural delay of the product, which is expected to serve as a restraint in the global prebiotics market.
Some of the major key players that are operating in the prebiotics market include Jarrow Formulas, Inc. (U.S.), Cargill, Incorporated (U.S), GTC Nutrition LLC (U.S), Clasado Ltd. (U.K), Kraft Foods Group, Inc (U.S), Cosucra Group Warcoing SA (Belgium), Stonyfield Farm Inc. (U.S), Nexira Inc. (U.S), BENEO-Orafti SA (Belgium), Beghin Meiji (France), and Roquette America, Inc (U.S). The manufacturers are more focused on capitalizing on R&D for the better and improved product output according to the consumer requirements.
Based on the product type, Inulin is the ingredient which is dominating the demand by holding a major share over the other product types. The manufacturers of beverages and baked products are utilizing the huge quantity of inulin in their product processing such as healthy drinks and nutrition bars. The rising bakery and beverage sector across the world is expected to increase in the popularity of inulin in their product processing. Fructo-oligosaccharides (Fos) and Galacto-Oligosaccharides (Gos) are other popular types that are utilized by the manufacturers to cater to the increased demand of infant formula and synbiotics across the globe.
The food and beverage sector is the largest sector to consume prebiotics in the manufacturing of functional foods, which contains prebiotics such as processed food, diet supplements, baby food and infant formula, and others. The food and beverage sector is rapidly increasing throughout the world, along with the huge utility of prebiotics as an ingredient to produce healthy and nutritious food products.
Asia Pacific is one of the leading markets for the food and beverage sector, which is emerging with the potential to grow in global prebiotics market. The demand is expected to increase in the region due to its high population and native milk production, which are encouraging the growth and consumption of dairy products in the region. The countries such as India, China, and Japan, which are the robust producer of milk and milk products are utilizing prebiotics for textural benefits and making sugar-free dairy products. Australian consumers are also seeking for food-based nutritional drug by the inclusion of prebiotics to control obesity and other gut-related diseases. The rising utility of prebiotics in Asia-Pacific is anticipated to expand prebiotics business across the world.
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In North America, consumers are more aware of the animal feed and their diet to prevent increased animal diseases such as swine flu and other cattle transmissible diseases. The feed manufacturers are using prebiotics in their manufacturing to provide healthy animal feed, which is also increasing the utility of the product in the global prebiotics market.
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