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The global skincare market size was USD 98.83 billion in 2020. The global impact of COVID-19 has been unprecedented and staggering, with skin nourishment products witnessing a negative demand shock across all regions amid the pandemic. Based on our analysis, the global market exhibited a decline of -29.43% in 2020 as compared to the average year-on-year growth during 2017-2019. The market is projected to grow from USD 100.13 billion in 2021 to USD 145.82 billion in 2028 at a CAGR of 5.52% in the 2021-2028 period. The sudden rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Skincare products include creams, lotions, and powders, which improve the quality and health of the skin and provide nourishment. These products are used daily by a number of women as well as men for various purposes such as moisturizing, hydrating, and cleansing, among others. In recent times, the trend for organic and herbal skin care is in trend. This is because people are aware of the adverse effects of synthetic chemicals on the skin. Ingredients that are derived from natural products such as leaf extracts and root extracts are safe for use on the skin as they do not show any side effects.
Therefore, companies such as Avon and Garnier are using natural ingredients and are labeling their products as ‘Avon Naturals’ and ‘Garnier Organic’ to attract consumers. Another report by the Soil Association Certification published, in 2018, suggested that about 14% of the Y-O-Y growth rate was witnessed in the U.K. for certified organic and natural beauty products. This is and is consequently expected to propel the growth of skin nourishment products.
Lockdown Restrictions amid COVID-19 Pandemic to Pose Challenges for Market Growth
Due to lockdown restrictions in various countries worldwide, companies are facing difficulties in physically meeting their channel partners & closing their business deals. This is impacting the companies’ product revenues. Additionally, factors such as the closure of beauty retail stores and cosmetic businesses and the shortage of raw material supplies due to the lockdown restrictions may largely hamper the product consumption rate among the population worldwide.
However, to avoid getting infected by the coronavirus, people prefer to spend their time indoors. This will shift the consumer behavior towards personal care, wellness, and beauty at indoor places, thereby fueling the demand for skincare among residential consumers.
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Technological Advancement in This Industry is a Prominent Trend
Skincare products offer advantages such as softening the skin as well as revitalizing cells, which helps to provide a fresh look. Innovations and advancements in technology in the beauty & personal care industry, such as the development of artificial intelligence (AI) and IoT-based devices that offer personalized skin nourishment solutions to individuals, are gaining significant traction, which is expected to boost the product demand. For instance, in July 2019, Shiseido Company Limited launched its new IoT-based service called “Optune,” which tells about the skincare requirements according to an individual’s skin condition.
Similarly, Kao Corporation and L’Oréal introduced AI-based skincare solutions to attract a consumer base. For instance, in January 2020, L’Oréal launched a new 3-in-1 device, ‘Perso,’ which will use AI to analyze the user’s skin pattern and dispense the customized amount of lotion, serum, or cream accordingly. Therefore, techno-savvy individuals are expected to explore new devices, which in turn will foster market growth.
Increasing Awareness of Personal Grooming among All Age Groups to Drive Demand
Rising concerns regarding skin nourishment due to many factors such as the increasing occurrence of acne, black spots, scars, dullness, and tanning have increased the demand for skin nourishment products. Skin brightening products, toners, and scrubs are witnessing higher demand from the younger population, whereas products that provide the solution to wrinkles or cracked heels are gaining major traction owing to its increasing demand from the aged population. Changing lifestyle and spending patterns of consumers on premium beauty care products is projected to support the overall growth of the market.
Moreover, the demand for sunscreen lotions and creams is increasing due to the rising awareness of adverse effects shown due to continuous exposure to the sun. For instance, according to a survey conducted by Unilever in February 2021, 10,000 respondents from nine countries, including the U.S, India, and China, took part and showed that 74 % of the respondents prefer the beauty and personal care industry, focusing more on making people feel better.
Furthermore, the increasing awareness regarding grooming products for men, strong advertising initiatives by manufacturers, and the digitalization trend has enhanced consumer awareness about skin care products. Such factors created an increased demand for products, such as fairness creams and aftershave creams from male end users. For instance, according to ‘Prima & Prep’s Men Grooming survey 2019’, about 89.5% of the men are concerned about skin issues, of which 35.8% of men use skin nourishment and anti-aging products on a daily basis.
Increasing Demand for Sustainable Products is Expected to Fuel Market Growth
Consumers are now focusing on their healthcare with the use of skin nourishment products and are also inclined towards using environmentally friendly products. For instance, exfoliating skincare products contain plastic beads, which are a major concern for plastic pollution; therefore, consumers are inclined towards using products that do not contain plastic beads. Companies such as BioPowder are taking initiatives for developing biodegradable microbeads intended to be used in exfoliating products, which will not lead to any waste generation. Moreover, manufacturers are focusing on reducing the carbon footprint by adopting improved manufacturing technologies where low energy and resources are required.
Moreover, innovative and eco-friendly product packaging, which is recyclable or refillable, is also in high demand. Furthermore, due to rising awareness regarding animal rights, consumer preference has shifted towards vegan ingredients, entirely derived from only plant-based products. Therefore, players operating in the market are focusing on developing vegan products to attract more customers and increase their revenue. For instance, Unilever's ‘Love, Beauty, and Planet’ brand launched in December 2017 offers a range of skin nourishment products that are certified vegan and are packed using 100% recycled material.
Excessive Use and Misuse Can Cause Cell Damage and Obstruct Growth
Regular use of cosmetic products for an extended time can damage the skin, which can result in skin irritation, redness, burning sensation, discoloration, and rapid aging of skin cells. Some of the skin nourishment products are only meant to be used for particular skin types, such as dry skin or oily skin. However, consumers tend to purchase products by focusing on brand name and ignore other product details, which tend to damage their skin. Moreover, few products can also show allergic reactions and the development of pimples due to certain ingredients used, which are not suitable for the particular individual. Furthermore, excessive use can also lead to severe issues, including skin cancer such as melanoma. Therefore, these are some of the major restraining factors responsible for hampering the market growth.
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Creams Segment is Dominating in Global Marketplace Owing to its Wide Applicability
Skincare products are segmented on the basis of product types such as creams, lotions, powders, sprays, and others. Most consumers prefer creams as a number of cream types are available for different skin-related problems compared to other products.
Creams are expected to hold a major share. They are used for a wide range of applications such as moisturizing, brightening, tan removal, acne removal, oil reduction, dark circle removal, night cream, and sun protection. For instance, in 2020, Rituals, a beauty and wellness cosmetics company, penetrated the body care segment by launching “The rituals of Namaste natural collection with five products, a body scrub, shower cream, body cream, and body cream refill and a deodorant stick. The shower cream creates a soft foaming application enhanced with nourishing Sweet Almond Oil and Anti-oxidising vitamin E for eliminating the appearance of wrinkles and fine lines.
Powders are used extensively by consumers. There are various types of powders available according to skin-related problems such as rashes and allergies. The powder segment is also estimated to hold a considerable share due to its usage for skin treatment to remove blackheads, acne and play a functional role in eliminating skin irritation.
Furthermore, lotions also play an influential role in nourishing the skin and prevent sunburns and tanning of the skin, and therefore, it has gained significant usage among users.
Tube Segment is Dominating the Market as it Offers Convenience in Handling the Product
Tubes are convenient to handle and use as they are compact and therefore expected to hold a major market share. They can be quickly taken along on the go as they are lightweight, occupy less space than bottles, and allow easy product application compared to jar and bottle. For jars, the contents of the jar can get exposed to air and light frequently when the lid of the jar is opened, which may lead to contamination or degradation of active ingredients used in the product, which is not the case for the tube. Bottles are suitable mostly for liquid products such as toner, oils, and serum. Whereas the tube can be used for the majority of the products and using the tube for products is more hygienic and safe.
The bottles packaging segment is also estimated to gain noticeable skincare market share. The manufacturers focus on designing unique, attractive lotion and serum bottles made with biodegradable and recyclable packaging. The bottle packaging offers durability and therefore enhances the lifespan of the product stored.
The jars are also widely used for packaging cosmetic products, and they are available in various shapes and sizes. They are either made from glass or plastics and provide a sufficient capacity to store lotions and serums.
Surging Awareness of Product Availability among Women to Propel This Segment
The female population is more aware of available products in the market for various applications, which is, in turn, is boosting the product demand. For instance, in 2018, according to the U.S.-focussed study by the Benchmarking company, the survey results reveal that more than 50% of women in the age group category of 18-24 wanted to add wrinkle-defying products in their daily routine for nourishing their skin.
However, factors such as changing consumer trends and rising awareness regarding grooming, skin maintenance, and willingness to look better among the men population have led to the development and launch of new products.
The male segment is also expected to hold a significant share due to the growing consciousness about personal grooming and health care. The rising interest in face products has supported the market growth for such products. This is because personal appearance has become an essential role in modern men's lives. So, this has paved growth opportunities for the skincare industry.
Cosmetic Stores Segment to Lead Backed by Availability of Customized Kits
Cosmetic stores are specialty stores where all the cosmetic products are made available and facilitate customers to check the product details physically. These stores offer customized kits containing a number of cosmetic products packed together for consumers, and the kit is being provided at a discounted price to attract the customer. Newly launched and latest products are readily made available in cosmetic stores as compared to hypermarkets and supermarkets. Additionally, attendants in cosmetic stores are trained where they can guide the customer to buy specific products as per their requirements. Therefore, these factors are expected to boost the growth of the cosmetic stores' segment.
The Supermarkets/hypermarkets are also anticipated to contribute a significant share in the market owing to the wide availability of different categories of personal care products under a single roof. The convenience and the ease of shopping such products from supermarkets/hypermarkets are expected to uplift the segmental growth.
Online channels also play a crucial role in contributing towards the segment’s growth due to the wide presence of branded skin support products in online shopping sites such as Myntra, Amazon, Flipkart, etc. The products are readily available on multiple shopping platforms at discounted offers and are subjected to cashback and easy return policies, favoring the segment’s growth.
Asia Pacific Skincare Market Size, 2020 (USD Billion)
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Asia Pacific is expected to hold a significant share owing to the rising standard of living, increasing the working-class population coupled with the increasing spending power of the populace in the region. For instance, according to THE India Brand Equity Foundation report on FMCG published in May 2018, mentioned that in India, total consumption expenditure was USD 1,595 billion in 2016, which is projected to reach about USD 3,600 billion by 2020.
Additionally, the changing lifestyle and increasing disposable income of the populace in countries such as China, India, Japan, and others have resulted in increased spending on well-being and personal care products, which will foster the product demand. For instance, according to the Australian Hygiene, Personal Care, and Specialty Products Industry association (ACCORD), the turnover of the hygiene, personal care, and specialty products industry was USD 26.3 billion in 2018 in Australia, which increased by 0.9% than 2017.
Moreover, increasing awareness regarding skin nourishment products owing to increased access to a wide range of brands is expected to propel the skincare market growth in Asia Pacific. For instance, according to the Japan Cosmetics Industry Association, skincare products held the highest market share, accounting for 50.1% in 2018 among total shipments reported in cosmetics in Japan, whereas as per the same source, the shipment of lotions increased from about USD 1,519.29 million in 2016 to about USD 1,876.77 million in 2018.
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Europe is expected to hold a significant market share in the global market. European males and females are more concerned about their looks and therefore pay more attention to improving the overall quality of their skin. Additionally, the greater spending power of the populace in the region, coupled with the strong presence of key players operating in the market, is also boosting the market growth. For instance, according to ‘Socio-Economic Contribution of the European Cosmetics Industry’ published by Cosmetics Europe-The Personal Care Association in May 2018, the cosmetics market/industry in Europe adds about US$ 31.39 billion to the European economy annually.
Key Players Focus on Introduction of Sustainable Products to Compete in This Market
The global skin care market is highly fragmented, owing to the presence of a number of local as well as international players in the global marketplace. Manufacturers are focusing on introducing sustainable products in terms of ingredients used, such as organic and vegan products, and also eco-friendly packaging solutions to reduce carbon footprint. To meet increasing consumer demand for safe and less toxic products, manufacturers are focusing on using various botanical extracts as raw materials and thereby attracting a consumer base.
An Infographic Representation of Skin Care Market
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The market report includes quantitative and qualitative insights into the global market. It also offers a detailed analysis of the market size and growth rates for all possible market segments. Numerous key insights presented in the report are an overview of the parent market, competitive landscape, recent industry developments such as base expansion, the regulatory scenario in critical countries, and key skincare industry trends.
Value (USD Billion)
By Packaging Type
By Distribution Channel
Fortune Business Insights says that the global skincare industry was USD 133.90 billion in 2018 and is projected to reach USD 200.25 billion by 2026.
Growing at a CAGR of 5.24%, the market will exhibit steady growth in the forecast period (2019-2026).
Creams segment is expected to be the leading segment based on products in the market during the forecast period.
Increasing awareness regarding personal grooming among all the age groups and genders is driving the growth of the market.
Unilever, Procter & Gamble, LOreal Professional, and Estée Lauder Inc. are few of the key players in the market.
The Asia Pacific is expected to hold the highest market share in the market in 2018.
Bottle segment is expected to grow at the fastest pace during the forecast period.
Increasing inclination of consumers towards organic and vegan products and technological advancements in the skincare industry are the key market trends that are driving the growth of the market.
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