"Assisting You in Establishing Data Driven Brands"

Anti-aging Cosmetics Market Size, Share & Industry Analysis, By Product Type (Skin Care, Hair Care, Make-up, Eye Care, and Others), Product Form (Cream, Lotion, Serum, and Others), End-User (Women and Men), Distribution Channel (Supermarkets/Hypermarkets, Cosmetic Stores, Online Stores, and Others), and Regional Forecast, 2019-2026

Region : Global | Format: PDF | Report ID: FBI102768



Play Audio Listen to Audio Version

The global anti-aging cosmetics market Size was valued at  USD 38.62 billion in 2018 and is projected to reach USD 60.26 billion by 2026, exhibiting a CAGR of 5.8% during the forecast period.

Anti-aging cosmetics play an important role in an individual’s life by providing immense glow and moisturization to the skin. The cosmetic industry deals with a variety of anti-aging cosmetic products that are filled with anti-oxidizing agents such as vitamin C and E that helps to slow down the degenerative process of the skin which normally happens during skin aging. These products are widely available in different categories such as skincare, haircare, eye care, and others. Various factors such as unhealthy lifestyle, alcohol and tobacco consumption, improper atmospheric exposure to the skin are majorly responsible for skin aging and other skin related problems, these factors, in turn, create the necessity for anti-aging cosmetic products. Technological innovation, product diversification, and adoption of a customer-centric approach coupled with marketing and branding effectiveness are some of the important factors for the companies operating in the anti-aging cosmetics industry.


Request a Free sample to learn more about this report.

Rising inclination towards Non-Toxic Cosmetic Products to Drive Market

Now a day, people not only consider the usage and benefits of cosmetic products but also consider the ingredients used in the manufacturing of these cosmetic products. Synthetic ingredients can show side effects and allergic reactions to the skin. Increasing awareness about the benefits of the natural ingredients has enticed consumers towards non-toxic anti-aging cosmetic products.  According to the survey ‘Green Consumer behavior in the cosmetics market conducted by Molecular Diversity Preservation International (MDPI), in 2019, in Hungry, nearly 70% of the respondents out of 196 prefer to buy natural cosmetics products and are willing to pay extra money to have the cosmetics made of natural ingredients. In addition to this, increasing disposable income of the global population has given rise to the usage of anti-aging cosmetic products.


Rising Geriatric Population with the Increasing Awareness of the Beauty Cosmetics Products to Propel the Market Growth

The aged population widely prefer to use anti-aging cosmetic products to gain a young look. Therefore, the growing number of the aged population fuels the demand for anti-aging cosmetic products. According to the report, ’World Population Aging 2019-Highlights’, published by the United Nations Department of Social Affairs, by 2050, 1 in 6 persons in the world will be over the age of 65 than that of 1 in 11 in 2019. Moreover, skin aging leads to various skin problems such as higher venerability to skin infections, increased radiation sensitivity, collagen degradation, and decrease in subcutaneous fat problems over younger skin, these factors necessitate the usage of the anti-aging cosmetics among the aged population.

Furthermore, increasing events, seminars, and campaigns related to beauty and personal care products and their benefits will aid in the adoption of anti-aging cosmetic products. For instance, according to the article ‘Aging, Health, Wellness Conference: For a Better Aging Care’ published by Aging Health Conference Organization, in April 2019, Aging meet 2019 was held in Malaysia which was majorly focused on the discussion about technicality and advantages of the aging & geriatric medicines that can be used to solve the aging problems. Additionally, growing awareness about personal grooming and hygiene among the middle-aged and geriatric population has resulted in the growing consumption of anti-aging cosmetic products.

Technology Innovations in the Anti-aging Cosmetic Products Fosters the Growth of the Market

The increasing technological advancements and R&D investment in anti-aging products are contributing immensely to the growth of the market. For instance, the latest technology such as the transdermal absorption system helps to increase the soluble and dispersion efficiency and ultimately the effectiveness of the cosmetic. Companies in the sector largely come up with innovative anti-aging cosmetic products to address the rising needs for technologically advanced cosmetic products among consumers.  

Besides this, the spa and skincare clinics widely use anti-aging cosmetic products to provide an efficient skincare solution to their customers. Therefore, the growth of the spa sector, as well as the medical tourism industry, gives rise to the consumption of the various innovative anti-aging cosmetic products.


Presence of the counterfeit products for anti-aging cosmetics to restrain the market growth

The large presence of the variety of counterfeit anti-aging cosmetic products lead the consumers to buy non-branded, low-quality cosmetics products, this may further lead to the use of cosmetic products made up of toxic substances by consumers. Consumption of such anti-aging cosmetics results in adverse skin problems such as skin wrinkles, rashes and swelling and ultimately reduces the motivation of the consumers to buy more cosmetic products which further restrains the market growth

In addition to this, companies require major investments in the R&D for anti-aging cosmetics to provide innovative skincare solutions, and therefore, this factor acts as an entry barrier for the industry. Furthermore, the higher cost of luxury anti-aging products impacts its demand in the lower income group of people and restrains the market growth.


By Product Type Analysis

To know how our report can help streamline your business, Speak to Analyst

Skin Care Segment Dominated the Global Market

Based on the product type, the market is segmented into hair care, skincare, makeup, eye care, and others. The skincare segment holds the largest share of the market owing to the availability of a large variety of anti-aging skincare products such as gels, lotions, creams, and others to the consumers. Moreover, the rising consumer preference towards anti-aging skincare products as compared to other cosmetics results in the more consumption of anti-aging skincare cosmetics. According to the report, ’Skincare East Asia Report’, published by New Zeeland Trade and Enterprise, in 2019, according to the survey conducted on preferences on skincare products in Viet Nam, 62% of the respondents out of 400 are looking for the anti-aging feature as a function in cosmetic skincare products as compared to other features.

However, the make-up segment is projected to witness major growth because of the growing awareness and needs of grooming during various occasions such as festivals, parties, meetings, and other celebration events. Haircare and eye care segments are expected to show considerable share owing to the large hair aging and eye dark circle, wrinkle problems among peoples because of the improper lifestyle, stress, and many other factors.

By Product Form Analysis

Cream segment witnesses a major share of the market

Cream form segment dominates the global market because of the large variety of anti-aging cream products such as anti-wrinkle creams, eye creams, face creams, etc. Moreover, creams are more advantageous than other forms as they provide a protective layer to the skin by avoiding the adsorption of the UV rays and dust from the outside, whereas oil and lotions get absorbed into the skin more rapidly than creams. However, the serums & oil forms are expected to witness faster growth of the market owing to its benefits of moisturizing and nourishment from plant-based oils.

By End-User Analysis

Women Segment is expected to dominate the Market

Women segment holds the major share of the market as they are more inclined towards skin grooming and are largely concerned about their look and appearance. Moreover, women have more longevity advantage over males that results in the large aged female population that further increases the consumption of the anti-aging cosmetic products in women segment. According to the report, ‘World Population Aging 2019-Highlights’, published by the United Nations Department of Social Affairs, at the global level in 2015 to 2020, women's life expectancy at birth exceeds that of men by 4.8 years. However, rising awareness among men population of anti-aging cosmetics is expected to boost the demand for the products for the men segment.

By Distribution Channel Analysis

Hypermarkets/Supermarkets Segment is projected to Hold Dominant Position in the Market

In terms of distribution channels, the market is segmented into supermarkets/hypermarkets, cosmetic stores, online stores, and others such as pharmacies and specialty stores. Hypermarkets & supermarkets segment holds a significant share in the global market owing to the wide availability of a wide range of products from various brands under one roof; discounts and offers given by these stores on bulk purchases coupled with the provision of annual membership is fueling segment growth.

Specialty stores usually offer products of specific beauty brands where available product variety is generally less. The online store segment is estimated to grow at a significant rate owing to the ease and convenience offered by online purchasing. Additionally, options such as free home delivery and discounts on a bulk order, as well as the facility of gift coupons, are attracting the customers to buy products online and save their time to go to offline stores.


Asia Pacific Market Size (2018)

To get more information on the regional analysis of this market, Request a Free sample

North America is expected to hold significant market share owing to the greater awareness regarding self-care has led to higher per capita spending on personal care and cosmetics products in countries such as the U.S. and Canada. Additionally, the increasing millennial population in the region is also supporting the market growth.  For instance, according to the news article, ‘Millennial will overtake baby boomers as the largest U.S. population group in 2019 published in January 2019 by National Post, it was estimated that by the end of 2019, the number of the millennial population would become equal to about 73 million in the U.S. Whereas, as per the same source, the number of people in Gen X (people aged between millennial and baby boomers) is expected to increase more than that of baby boomers by 2028. These factors are projected to fuel product demand as these are the age groups that usually tend towards buying age-rewind products.

In Europe, the presence of a fashion-sensitive population coupled with a rising number of spa and salons is likely to foster the product demand. Additionally, the number of key players operating in the region, such as L’Oreal, Beiersdorf AG, and Unilever are focusing on R&D activities for introducing new anti-aging ingredients and launching novel products with greater benefits to attract consumer base. For instance, in January 2020, L’Oreal Paris launched the new ‘Revitalift Filler Hyaluronic Acid Serum’ as an anti-wrinkle solution for all skin types in the U.K.

Asia Pacific Market Size (2018) – USD 19.13 Billion

The Asia Pacific is expected to hold a major share in the global market primarily due to the presence of a greater number of aged populations in the region. Moreover, younger and middle-aged generation in the countries such as South Korea, Japan, and China is also increasingly using products which can prevent and eliminate signs of early aging such as greying of hairs, and occurrence of lines and wrinkles. This factor, in turn, is boosting the product demand. Moreover, greater availability of the products coupled with increasing access to various domestic as well as international cosmetic brands through the internet has positively impacted the market growth in the Asia Pacific.

Furthermore, the market in South America and the Middle East & Africa region is currently at a nascent stage; however, it is growing at a greater pace owing to changes in standard of living and greater awareness regarding beauty products. These factors, in turn, will lead to the flourishing demand of the product in the forecast period.


The Market is Highly Fragmented and is Comprised of Diversified Product Portfolio

The anti-aging cosmetics market is highly fragmented, owing to the presence of a large number of players along with the entry of new emerging players across the globe. Manufacturers are engaged in developing and launching innovative and technically enabled new products that may simultaneously attract the customers. Prominent companies associated with anti-aging cosmetics use new product launch, and brand building strategies to expand their business portfolio in this segment. For instance, L’Oréal Professional is a leading anti-aging cosmetics company which has launched iconic skincare brands such as Lancôme, Kiehl’s, and Biotherm to increase the brand portfolio as well as partnered with dermatologists such as La-Roche, Garnier, and Mixa to increase the trust of the consumers towards brand and brand building purposes.


  • L’Oréal Professional (France)

  • Unilever (U.K.)

  • Procter & Gamble (U.S.)

  • Estée Lauder Inc. (U.S.)

  • Beiersdorf AG (Germany)

  • Shiseido Co., Ltd. (Japan)

  • Coty Inc. (U.S.)

  • Natura & Co. (Brazil)

  • Kao Corporation (Japan)

  • Johnson & Johnson Services, Inc. (U.S.)


  • January 2019: Gryphon Investors acquired RoC Skincare a leading anti-aging skincare brand that provides new opportunities for the ROC’s skincare brand for expansion by using a large distribution channel of Gryphon such as pharmacies, specialty stores, e-commerce, etc.

  • August 2019: Walmart launched a beauty line including all sorts of anti-aging products to provide solutions to the complete skin concerns by providing anti-bacterial and moisture intensive products.


An Infographic Representation of Anti-aging Cosmetics Market

To get information on various segments, share your queries with us

The anti-aging cosmetics market report provides a detailed analysis of the market and focuses on crucial aspects such as leading companies, product types, product forms, end-users, and distribution channels. Besides this, the report offers insights into the market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market over recent years.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Product Type

  • Skin Care

  • Hair Care

  • Makeup

  • Eye Care

  • Others

By Product Form

  • Cream

  • Lotion

  • Serum

  • Others

By End-User

  • Women

  • Men

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Cosmetic Stores

  • Online Stores

  • Others (Pharmacies, Convenience Stores, etc.)

By Geography

  • North America (U.S. Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, and Rest of Europe)

  • Asia-Pacific (Japan, China, India, Australia, South Korea, and Rest of Asia- Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • The Middle East & Africa (South Africa, UAE, Saudi Arabia, and Rest of the Middle East & Africa)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 38.62 billion in 2018 and is projected to reach USD 60.26 billion by 2026.

In 2018, the market value stood at USD 38.62 billion.

Growing at a CAGR of 5.8%, the market will exhibit steady growth in the forecast period (2019-2026).

Skincare is expected to be the leading segment in this market during the forecast period.

Rising geriatric population across the globe coupled with the increasing awareness of the beauty cosmetics products is propelling the consumption of the anti-aging cosmetics products.

LOreal Professional, Procter & Gamble, and Estée Lauder Inc. are few of the leading players in the global market.

Asia Pacific region dominated the global market in 2018.

Increasing inclination of the people towards natural and organically made beauty and personal care products is expected to create further demand for herbal anti-aging cosmetic products.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • May, 2020
  • 2018
  • 2015-2017
  • 125


  • $4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients


Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.