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Hair Care Market Size, Share & Industry Analysis, By Products (Hair Colorants, Shampoo, Conditioner, Hair Oil, and Others), By Distribution Channel (Supermarket/Hypermarkets, Specialty Stores, Online Stores, and Others), and Regional Forecast, 2019 – 2026

Region : Global | Format: PDF | Report ID: FBI102555



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The global hair care market size was USD 75.33 billion in 2018 and is projected to reach USD 111.98 billion by 2026, exhibiting a CAGR of 5.2% during the forecast period.

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Haircare products help men and women in maintaining the good health of their hair and provide protection from damage. The products, including shampoo, conditioner, oil, and serum, among others, are used in hair nourishment and are offered in different forms such as liquid, gel, cream, and lotion. Additionally, variety of products are available in the marketplace for different applications depending on the type of hair such as different shampoo for dry hair and oily hair, conditioner for damaged scalp and hair repair, and different shampoo for colored hair and curly hair. Product innovations are the key market driving factors wherein products such as dry shampoos and leave-in conditioners as well as products such as Herbal Essences Hello Hydration 2-in-1 moisturizing shampoo and conditioner offer benefits of two different products by using only one single product.


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Rising Trend of Hair Coloring is to Boost the Market Growth

The increasing trend of keeping long hair length and hairstyling among males and increasing awareness regarding male grooming factors are projected to lead the hair care market trends.  Moreover, the increasing trend of colored hair among the young population is expected to fuel the demand for dyes and colors. For instance, according to research titled ‘A Study on Scalp Hair Health and Hair Care Practices among Malaysian Medical Students,’ published by International Journal of Trichology in April 2017, among the Chinese students surveyed, 40% males and 52.5% females colored their hair; whereas, among the Indian students surveyed, 12.5% males and 57.5% females colored their hair.


Increasing Number of Hair Related Issues to Drive Product Demand

Increasing number of hair-related issues among men and women across the globe is expected to drive the hair care market growth. Consumers’ face hair-related problems due to various factors such as changes in climate, air pollution, extreme heat, or cold or due to the use of hard water for hair washing. Therefore, issues such as dryness, split ends, excess oiliness, and hair fall among others have increased the awareness regarding hair care products which will boost its demand. For instance, according to ‘Consumer Insights 2017’, published by Cosmetics Europe-The Personal Care Association, in Europe, 85% of consumers under the survey perceived hair care products as important or very important to their daily lives.

Moreover, the working-class population is increasing globally which is also expected to fuel product demand as long working hours, increased work pressure, increased need for traveling, and low work-life balance increases the stress on the individual which leads to problems such as hair greying, dandruff, and hair loss. For instance, according to ‘Study on Hair Fall with Hair Related Problems among Males of Age 18-50 Years’ published by Journal of Clinical and Diagnostic Research in October 2018, 60.3% of the study subjects reported that they have hair fall problem, whereas 17.1% of the study subjects reported that they have dandruff problem. Moreover, 59% of them said that they are aware of hair care solutions including the use of creams and medications.

Therefore, increasing prevalence of hair-related issues and rising awareness regarding hair care products is expected to drive the hair nourishment market growth.

Increasing Demand for Organic and Natural Products is Propelling the Market Growth

Consumer preference is shifting towards organic as well as herbal products, owing to increasing awareness regarding the adverse effects of chemicals on health as well as the environment.  Consumers are inclined towards products formulated with botanical extracts such as essential oils, antioxidants, and natural coloring and fragrance additives.

Therefore, manufacturers are focusing on offering hair care products that are infused with natural ingredients to widen their consumer base. For instance,  products offered by the company Aveda Corp. are certified organic and are based on natural plant-based ingredients such as Rosemary leaf extract and ginseng oil, whereas the use of toxic chemicals such as parabens, sodium lauryl sulfate, and phthalates is avoided. Moreover, packaging used for hair styling bottles and jars by the company is derived from 100% post-consumer recycled PET.

Additionally, players operating in the market are developing and launching new products to meet consumer demand, which is diversified based on geography and culture. For instance, in April 2019, a new product range of Herbal Essences was launched in India. The products offered are formulated with natural ingredients derived from strawberry, aloe Vera, green tea, cucumber, and others.


Availability of Alternatives and High Cost of Hair Care Products to Affect the Market Growth

Naturally derived hair cleaning products such as shikekai (acacia) and ritha and hair coloring products such as henna powder paste (mehendi) are easily available in countries such as India, which is expected to hamper the market growth.

Moreover, men and women tend to use hair care products extensively to get the full benefit out of it such as using shampoo or conditioner daily. However, excess use can itself lead to hair damage due to certain synthetic chemicals added in these products which can result in the removal of natural oil and excessive drying of the scalp, causing more split ends. Moreover, high-end products are not affordable to the mass population due to their high cost which is also expected to hamper the growth of the market, according to the hair care market research.


By Product Analysis

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Hair Oil to Dominate the Global Marketplace Owing to Its Benefits over Other Products

The hair care market segmentation can be done based on product types such as hair colorants, shampoo, conditioner, hair oil, and others. The hair oil segment is expected to hold major share owing to benefits offered by it, such as promoting hair growth, moisturizing the scalp, and reducing dryness. Shampoos and conditioners are only used to wash and remove dirt from hair. Oiling is used as pre-shampoo treatment as oil provides the necessary nourishment to hair follicles which helps in strengthening and thickening the hair. Massaging scalp with oil also provides soothing experience and therefore, it is also widely used to reduce strain. Oils are the most natural products among all hair care products as they contain fewer chemicals and consist of naturally-derived oils such as coconut oil, almond oil, and argan oil, among others. Manufacturers are focusing on value added hair care products and value added hair oil products with other nutritional ingredients such as offering coconut oil infused with aloe vera. Increasing preference of consumers for products having additional benefits is expected to drive this segment’s growth.

By Distribution Channel Analysis

Supermarket/Hypermarkets is the Leading Segment across the Globe

Supermarket/Hypermarkets segment is leading the growth of this market.  Supermarkets and hypermarkets offer a wide variety of products under a single roof, which allows customers to physically see and check the product, its packaging, the ingredients used, and date of manufacturing and expiry. Moreover, these stores also give offers on bulk purchases and also provide membership cards on which products are offered at discounted rates, which, therefore, attract more consumers.

However, owing to the convenience offered by purchasing products through online channels and options such as free home delivery are expected to witness the growth during the forecast period.


Europe Market Size (by Value), 2018

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Europe Hair Care Market is expected to hold the Largest Market Share, owing to Increased Awareness Regarding Appearance and Increasing Number of Hair Salons

Europe is expected to hold a major hair care market share as it is considered as one of the major market places for cosmetic products and as one of the greatest fashion hubs in the world. This has led to increased awareness regarding appearance and looks among all the age groups, from Gen Z to baby boomers, and thereby have increased the spending on personal care products. This is a major factor fueling the growth of the market in the region. For instance, according to The Health & Beauty Association, sale of conditioners increased from about US$ 334.0 million in March 2018 to about US$ 341.59 million in March 2019 in the U.K.

Furthermore, the presence of industry giants in Europe such as Henkel and L’Oréal and an increasing number of hair salons, are also fueling the product demand. For instance, according to Socio-Economic Contribution of The European Cosmetics Industry 2018, published by Cosmetics Europe- The Personal Care Association in May 2018, in Europe, there are more than 4,00,000 hairdressing salons. 

Asia-Pacific is expected to hold significant market share. Changing lifestyles, increasing the standard of living, and increasing inclination towards self-grooming are driving the hair maintenance market demand. Additionally, increasing awareness regarding hygiene, health, and well-being among consumers in countries such as China, India, and Japan among others, is also fueling the product demand. For instance, according to Korea trade data, hair care products accounted for 14.9% of total cosmetics imports in Korea.


Fragmented Industry Structure in the Global Hair Care Market

The global haircare market is highly fragmented, owing to the presence of several local as well as domestic players in the global market place. The manufacturers are focusing on effective marketing and advertising strategies, introducing environmentally friendly packaging solutions and developing organic products to attract consumer base. To meet increasing consumer demand for herbal and less toxic products, manufacturers are increasingly using derived plant ingredients as raw materials, the hair care market report states.


  • L’Oréal Professional

  • Unilever

  • Procter & Gamble

  • Coty Inc.

  • Natura & Co.

  • Kao Corporation

  • Johnson & Johnson Services, Inc.

  • Henkel AG & Co. KGaA

  • Revlon, Inc.

  • Aveda Corporation


  • July 2019: Henkel AG & Co. KGaA entered into a joint venture and acquired a 51% stake in eSalon.com LLC.  eSalon is engaged in providing personalized hair coloration solutions. Therefore, this is expected to strengthen Henkel’s hair care products business.

  • January 2020: Natura &Co., a beauty products company, acquired Avon Products, Inc. The acquisition is expected to strengthen Natura’s presence in the beauty products industry including hair care products.

Report Coverage 

The personal care industry has witnessed significant growth in the hair care segment. An increasing number of millennials, who are more conscious about beauty and aesthetics, are driving the product demand. Furthermore, organic and vegan products and as well as product innovations including products such as kid-safe shampoo which are specifically formulated for babies will support the growth of the haircare market in the forecast period.

An Infographic Representation of Hair Care Market

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The report provides qualitative and quantitative insights into the haircare market. It also offers a detailed analysis of types of products, distribution channel their market size and growth rate for all possible segments in the market.

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Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights presented in the report are an overview of related markets, recent hair care industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Product

  • Hair Coloring

  • Shampoo

  • Conditioner

  • Hair Oil

  • Others

By Distribution Channel

  • Supermarket/Hypermarkets

  • Specialty Stores

  • Online Stores

  • Others

By Region

  • North America (U.S., Canada, and Mexico)

  • Europe (U.K., France, Italy, Spain, Germany, and the Rest of Europe)

  • Asia-Pacific (China, India, Japan, Australia, and the Rest of Asia-Pacific)

  • South America (Brazil, Argentina, and the Rest of South America)

  • Middle East & Africa (South Africa, UAE, and the Rest of the MEA)

Frequently Asked Questions

Fortune Business Insights says that the global market was USD 75.33 billion in 2018 and is projected to reach USD 111.98 billion by 2026.

Growing at a CAGR of 5.2%, the market will exhibit steady growth in the forecast period (2019-2026).

The hair oil segment is expected to be the leading segment based on product in the market during the forecast period.

Increasing number of hair related issues is driving the growth of the market.

LOreal Professional, Coty Professional, Henkel AG & Co. KGaA, and Unilever are few of the key players in the market.

Europe is expected to hold the highest market share in the market in 2018.

Others (direct selling, salons, pharmacies, and convenience stores) segment is expected to grow at the fastest pace during the forecast period.

Rising awareness regarding hair care products and increasing inclination towards organic and herbal products and various hair coloring solutions are the key market trends that are driving the growth of the market.

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Hair Care Market Size, Share and Global Industry Trend Forecast till 2026
  • Mar, 2020
  • 2018
  • 2015-2017
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