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Hair Care Market Size, Share & COVID-19 Impact Analysis, By Product (Hair Colorants, Shampoo, Conditioner, Hair Oil, and Others), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores, and Others), By and Regional Forecasts, 2023-2030

Region : Global | Format: PDF | Report ID: FBI102555



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The global hair care market size was valued at USD 91.60 billion in 2022 and is anticipated to grow from USD 99.53 billion in 2023 to USD 147.49 billion by 2030, exhibiting a CAGR of 5.8% during the forecast period.

Hair care products help men and women uphold their hair health and cleanliness and protect them from damage. The products include shampoo, conditioner, oil, serum, and others used in hair nourishment and are available in different forms such as liquid, gel, cream, and lotion. Various products are in the marketplace for different applications depending on the hair type. This includes shampoos for dry and oily hair, conditioners for damaged scalp and hair maintenance, and different shampoo for colored hair and curly hair.

Product innovations & expansion are the key factors driving the market of hair care. For instance, the Print data in May 2021 mentions that the Atulya brand introduced Veg Keratin products, including shampoo hair, hair conditioner, and hair oil. These are cruelty-free and chemical-free and made from plant-based material, which safeguards the hair from damage and replenishes the protein for delivering anti-breakage.


Closure of Stores and Shipment Complications due to COVID-19 Led to Decrease in Demand  

The hair care industry has experienced a negative impact during the COVID-19 pandemic. This is attributed to the close down of shops due to lockdown, maintenance of limited store occupancy, and consumers being cautious of getting infected by touching packaging. Moreover, the postponement and reduction of goods shipment due to the government's cautionary actions also decreased sales. For instance, the data published by the Economic Times data in February 2021 states that in 2020 COVID-19 resulted in an overall 4.1% decline in world maritime trade.


Hair Coloring and Adoption of Long Hair among Men Act as Market Trends

The rising trend of owning colored hair among youth is expected to fuel the demand for dyes and colors, especially among the female population. As per the surveyed data presented by Garnier, L’Oreal S.A.-owned mass market cosmetic brand, in 2020, out of 2,000 Americans, 42.0% discovered newer ways of gray hair coloring. Besides, the rising trend of possessing long hair and adopting multiple hairstyling among men has spiked the consumption of hair styling products.

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Increasing Hair Related Issues to Aid Market Growth

The male population is progressively experiencing hair issues such as greying, dandruff, and hair loss, which are likely to increase hairdressing product utilization. As per the surveyed data published by the Dermatology & Cutaneous Surgery Institute (DCSI) in January 2022, nearly two-thirds of Americans aged 35 years and above are suffering from hair loss & thinning problems. In addition, the aging population being more vulnerable to hair problems than the youth generation is likely to surge the demand for hairdressing products. According to the estimated data published by the World Health Organisation (WHO), in 2020, 30% of the Japanese population was older than 60 years.

Increasing Focus on the Development of Organic and Natural Products to Surge Demand

Consumer preference is shifting toward organic and herbal due to increasing awareness regarding the adverse effects of chemicals on health and the environment, thus heightening the consumption rate. For instance, the hair aid products offered by Aveda Corp. are certified organic and made out of natural plant-based ingredients such as rosemary leaf extract and ginseng oil. It also avoided using toxic chemicals such as parabens, sodium lauryl sulfate, and phthalates. In addition, players operating in the market progressively focusing on developing and launching new scalp dressing products to meet consumer demand diversified based on geography, culture, and ethnicity have played a crucial role in its hair care market growth.


Allergic Reaction on Sensitive Hair Hampers the Market Growth

The escalating number of people with sensitive hair experiencing an allergic reaction from hair cleansing products such as shampoo, cleanser, serum, and others due to the toxic chemical use is a hampering factor for the market.


By Product Analysis 

Shampoo Segment to Hold Highest Market Share due to its Various Hair Enrichment Content

Based on product, the market is divided into hair colorants, shampoo, conditioner, and hair oil, and others.

The shampoo segment is expected to hold a significant share as it possesses various hair enrichment content such as vitamins, botanical extracts, minerals, oils, and others, which help stimulate the hair from the scalp follicles. Besides, many consumers' intense usage of shampoo is expected to boost the segment's demand.

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Hair colorants, shampoo, conditioner, and hair oil also possess a robust market presence due to the growing demand for hair care products in beauty salons, spas, and massage therapy.

Nevertheless, other sub-segments, such as hair styling gel and hair spray, have gained positive traction among consumers due to the massive adoption of multiple types of hairstyling due to the altering fashion trend.

By Distribution Channel Analysis 

Shopping Convenience to Keep Supermarket/Hypermarket Segment Dominant for Hair Care Products Sales

Based on distribution channel, the market is fragmented into supermarket/hypermarket, specialty stores, online stores, and others.

The supermarket/hypermarket segment is expected to hold the largest hair care market share due to the availability of a wide range of goods under a single roof, eliminating the need to browse multiple stores. Similarly, the consumers' ability to physically see the item reduces the chance of purchasing counterfeit goods.


Europe Hair Care Market Size, 2022 (USD Billion)

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The Europe market was valued at USD 33.27 billion in 2022 and is expected to hold the highest position in the global market share during the forecast period. This is due to the presence of a highly beauty-conscious population that will boost the adoption of hair grooming products. According to the data presented by the Cosmetic Toiletry & Perfumery Association (CTPA), retail sales of hair care products in Europe reached USD 16.88 billion in the year ending March 2021. Besides, the profitable growth of the hairdressing and beauty salon business is estimated to play a vital role in the growing demand for hairdressing products. According to the data presented by National Hair & Beauty Federation (NHBF), in 2021, more than 46,000 hair & beauty businesses are operating in the U.K.

North America is anticipated to experience a significant presence in the market, owing to the high expenditure on personal care, including hair-based products. For instance, the data issued by the Consumer notice.Org in July 2020 mentions that Americans are evaluated to make an expenditure of tens of billions of dollars to enhance hair, skin, and hygiene. Furthermore, increasing female employment growth is anticipated to boost consumption as women are willing to spend more on scalp repair products. For instance, according to data published by World Bank.org, the female labor force participation rate in the United States is 56.76 percent which is a rise from 56.39 percent from the prior year.

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Asia Pacific is expected to hold a vital position in the market share. The countries in this region experience intense air pollution leading to the regular cleansing of hair. Furthermore, the booming growth of spa businesses will likely aid in adopting scalp repair-related products in the region. As per the data revealed by Global Wellness Institute (GWI), in 2020, spa industry revenues in the Asia Pacific region reached USD 19.1 billion.

South America is evaluated to display a crucial presence in the market due to the booming growth of the urban population, helping to intensify the number of people giving importance to their hair care maintenance.

The Middle East & Africa is embracing market progress as many countries witnessing escalating economic development have helped foster the consumption of hair cleaning products.


Key Players are Shifting toward Effective Strategies and Eco-Friendly Solutions

The market is highly fragmented, owing to several local and domestic players in the global marketplace. The manufacturers focus on effective marketing and advertising strategies, introducing environmentally friendly packaging solutions, and developing organic products to attract a consumer base. For instance, the Jonna Breitenhuber brand developed a shampoo packaging, which is expected to positively impact the environment and improve its competitive landscape over alternative products.



  • April 2022 - The Wella Company, a global beauty company, acquired Briogeo, the fastest-growing scalp oil brand, to expand its eco-friendly cosmetic products portfolio globally. Briogeo’s shampoos and conditioners are made of formulations of natural oils, vitamins, and antioxidants.

  • April 2022 – L’Oreal S.A.’s professional products division partnered with Myntra, an Indian online shopping platform, to build its capabilities of supplying salon-inspired hairdressing products in India.

  • February 2022 - Honasa Consumer Limited, a Mamaearth startup-owned e-commerce services provider, acquired Godrej Consumer Products Limited-owned hair coloring brand BBLUNT to strengthen its business in India.

  • January 2022 - Vellvette Lifestyle Pvt Ltd. owning a D2C startup company SUGAR Cosmetics, acquired majority of stakes in the natural hair care and skincare brand ENN Beauty to accelerate the brand’s online presence in the retail industry.

  • January 2022 - Hims & Hers Health, Inc., a multispecialty healthcare platform offering personalized health and wellness services, partnered with Walmart, Inc. to increase its hair repair-related services business at select Walmart stores across the U.S. Implementation of this partnership between the companies will likely uplift its product reach in the U.S.


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The research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, end-users, and leading product types. Besides this, the report provides current hair care industry trends and highlights key industry developments such as mergers and acquisitions and product launches. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market's growth in recent years.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 5.8% during 2023-2030


Value (USD Billion)


By Product

  • Hair Colorants

  • Shampoo

  • Conditioner

  • Hair Oil

  • Others


By Distribution Channel

  • Supermarket/Hypermarket

  • Specialty Stores

  • Online Stores

  • Others


North America (By Product, Distribution Channel, and Country)

  • U.S. (By Product)

  • Canada (By Product)

  • Mexico (By Product)

Europe (By Product, Distribution Channel, and Country)

  • Germany (By Product)

  • France (By Product)

  • Italy (By Product)

  • Spain (By Product)

  • U.K. (By Product)

  • Rest of Europe (By Product)

Asia Pacific (By Product, Distribution Channel, and Country)

  • China (By Product)

  • India (By Product)

  • Japan (By Product)

  • Australia (By Product)

  • Rest of Asia Pacific (By Product)

South America (By Product, Distribution Channel, and Country)

  • Brazil (By Product)

  • Argentina (By Product)

  • Rest of South America (By Product)

Middle East and Africa (By Product, Distribution Channel, and Country)

  • South Africa (By Product, Distribution Channel)

  • UAE (By Product Type)

  • Rest of Middle East and Africa (By Product)

Frequently Asked Questions

Fortune Business Insights says that the global market was USD 91.60 billion in 2022 and is projected to reach USD 147.49 billion by 2030.

Registering a CAGR of 5.8%, the global market is expected to grow during 2023-2030.

The shampoo segment is expected to be the leading segment based on products in the market during the forecast period.

The increasing number of hair-related issues drives the growth of the market.

L’Oréal Professional, Coty Professional, Henkel AG & Co. KGaA, and Unilever are a few of the key players in the market.

Europe is expected to hold the highest market share.

The supermarket/hypermarket segment is expected to grow the fastest during the forecast period.

Rising awareness regarding scalp care products and increasing inclination toward organic & herbal products and various hair coloring solutions are the key trends driving the market.

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  • Aug, 2023
  • 2022
  • 2019-2021
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