Pet Oral Care Products Market Size, Share and Global Trend By Animal (Dogs, Cats, Others), By Product (Toothbrush, Toothpaste, Dental Chews, Water Additives, Breath Freshener Spray, Dental Wipes), By Distribution Channel (Veterinary Hospitals & Clinics Pharmacies, Retail Pharmacies, Online Stores) and Regional Forecast, 2024-2032

Pet oral care is one of the most effective measures a pet owner can undertake to maintain the overall health of the pet and to prevent associated healthcare problems. Pet oral care also constitutes one of the most critical functions of hygiene and comfort for the pet and even prevents the transmission of infectious diseases to other pets or animals. Pet’s teeth, apart from the usage of home care dental products, should be checked once annually.

Common symptoms of oral pet problems include broken or loose teeth, bad breath, extra or retained teeth, discolored teeth, and pain and bleeding from the mouth. Some of the causes of oral pet problems include malocclusion, broken or fractured jaw, periodontal disease, infected teeth or abscesses and palate defects such as cleft palates. For some canine and feline, periodontal disease is the most common dental problem. Hence, oral care of the pets becomes necessary, which has increased the demand for pet oral care products.

The global pet oral care products market is anticipated to grow owing to the increasing prevalence of oral diseases in pets, new launches of pet oral care products, increase in pet ownership, easy accessibility & affordability of pet oral care products, and increasing animal adoption.

According to the 2017-2018 National Pet Owners Survey undertaken by the American Pet Products Association (APPA), approximately 68% of the households in the U.S., own a pet. Out of the households owning a pet in the U.S., 48% of the households own dog, and 38% of the households own cat as pets and pet ownership has shown an upward trend since the past two decades. These trends, combined with the other factors, are expected to drive the market growth positively.

However, the risk of poisoning of pet dental care products with Xylitol is the major factor that can hamper the growth in the global pet oral care products market. In 2016, FDA issued a warning on Xylitol, an artificial sweetener used in a variety of pet oral care products such as toothpaste, mouthwash, breath mints, and others.

Key Players Covered

Some of the major companies that are present in the global pet oral care products market are Manna Pro Products, LLC, Dechra Veterinary Products, Colgate-Palmolive Company, AllAccem, imrex Inc, Société des Produits Nestlé S.A., Boehringer Ingelheim International GmbH, Virbac, Vetoquinol, Ceva, Mars, Incorporated, and HealthyMouth LLC.

SEGMENTATION

Among the segmentation, the dental chews segment is projected to have a considerable growth in the global pet oral care products market over the forecast period owing to the new product launches. The launch of Ora-Bone dental treats in July 2017, by Loving Pets Products is expected to accelerate the demand for dental chews.

Key Insights

• Number of pet owner for key countries


• Prevalence of pet oral diseases for key countries


• Regulatory scenario for key countries


• New product launches


• Recent industry developments such as partnerships, mergers, and acquisitions


• Key performance indicators for global pet oral care products market

Regional Analysis

North America is anticipated to dominate the global pet oral care products market in the forecast duration owing to the easy availability of the products, the presence of local manufacturers, and awareness regarding pet dental care. In December 2018, Kane Biotech Inc. announced that the company would be launching four new pet oral care products under the Bluestem brand in Canada and the U.S. by January 2019, which will favor the pet oral care products market in North America. The rapid adoption of preventive care measures of pets and an increase in the number of pet owners are poised to surge the growth of pet oral care products market in Europe. The Asia Pacific is estimated to have a lucrative growth owing to the increased spending of pet health and increasing prevalence of animal oral & dental diseases.

Key Industry Developments

• In December 2018, Kane Biotech Inc. that the company will be launching four new pet oral care products under the Bluestem brand in Canada and the U.S. by January 2019.
• In September 2019, Manna Pro Products, LLC announced the acquisition of PetzLife Products Inc. with the aim to diversify their product portfolio for companion health.
• In February 2017, WellPet announced the acquisition of WHIMZEES in order to strengthen its position in fast-growing dental chews market.