"Designing Growth Strategies is in our DNA"

Pet Oral Care Products Market Size, Share and Global Trend By Animal (Dogs, Cats, Others), By Product (Toothbrush, Toothpaste, Dental Chews, Water Additives, Breath Freshener Spray, Dental Wipes), By Distribution Channel (Veterinary Hospitals & Clinics Pharmacies, Retail Pharmacies, Online Stores) and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI101047 | Status : Ongoing



Pet oral care is one of the most effective measures a pet owner can undertake to maintain the overall health of the pet and to prevent associated healthcare problems. Pet oral care also constitutes one of the most critical functions of hygiene and comfort for the pet and even prevents the transmission of infectious diseases to other pets or animals. Pet’s teeth, apart from the usage of home care dental products, should be checked once annually.

Common symptoms of oral pet problems include broken or loose teeth, bad breath, extra or retained teeth, discolored teeth, and pain and bleeding from the mouth. Some of the causes of oral pet problems include malocclusion, broken or fractured jaw, periodontal disease, infected teeth or abscesses and palate defects such as cleft palates. For some canine and feline, periodontal disease is the most common dental problem. Hence, oral care of the pets becomes necessary, which has increased the demand for pet oral care products.

To gain extensive insights into the market, Request for Customization

The global pet oral care products market is anticipated to grow owing to the increasing prevalence of oral diseases in pets, new launches of pet oral care products, increase in pet ownership, easy accessibility & affordability of pet oral care products, and increasing animal adoption.

According to the 2017-2018 National Pet Owners Survey undertaken by the American Pet Products Association (APPA), approximately 68% of the households in the U.S., own a pet. Out of the households owning a pet in the U.S., 48% of the households own dog, and 38% of the households own cat as pets and pet ownership has shown an upward trend since the past two decades. These trends, combined with the other factors, are expected to drive the market growth positively.

However, the risk of poisoning of pet dental care products with Xylitol is the major factor that can hamper the growth in the global pet oral care products market. In 2016, FDA issued a warning on Xylitol, an artificial sweetener used in a variety of pet oral care products such as toothpaste, mouthwash, breath mints, and others.

Key Players Covered

Some of the major companies that are present in the global pet oral care products market are Manna Pro Products, LLC, Dechra Veterinary Products, Colgate-Palmolive Company, AllAccem, imrex Inc, Société des Produits Nestlé S.A., Boehringer Ingelheim International GmbH, Virbac, Vetoquinol, Ceva, Mars, Incorporated, and HealthyMouth LLC.




By Animal

· Dogs

· Cats

· Others

By Product

· Toothbrush

· Toothpaste

· Dental Chews

· Water Additives

· Breath Freshener Spray

· Dental Wipes

· Others

By Distribution Channel

· Veterinary Hospitals & Clinics Pharmacies

· Retail Pharmacies

· Online Stores

By Geography

· North America (USA and Canada)

· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)

· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)

· Latin America (Brazil, Mexico and Rest of Latin America)

· Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)

Among the segmentation, the dental chews segment is projected to have a considerable growth in the global pet oral care products market over the forecast period owing to the new product launches. The launch of Ora-Bone dental treats in July 2017, by Loving Pets Products is expected to accelerate the demand for dental chews.

Key Insights

  • Number of pet owner for key countries

  • Prevalence of pet oral diseases for key countries

  • Regulatory scenario for key countries

  • New product launches

  • Recent industry developments such as partnerships, mergers, and acquisitions

  • Key performance indicators for global pet oral care products market

Regional Analysis

North America is anticipated to dominate the global pet oral care products market in the forecast duration owing to the easy availability of the products, the presence of local manufacturers, and awareness regarding pet dental care. In December 2018, Kane Biotech Inc. announced that the company would be launching four new pet oral care products under the Bluestem brand in Canada and the U.S. by January 2019, which will favor the pet oral care products market in North America. The rapid adoption of preventive care measures of pets and an increase in the number of pet owners are poised to surge the growth of pet oral care products market in Europe. The Asia Pacific is estimated to have a lucrative growth owing to the increased spending of pet health and increasing prevalence of animal oral & dental diseases.

Key Industry Developments

  • In December 2018, Kane Biotech Inc. that the company will be launching four new pet oral care products under the Bluestem brand in Canada and the U.S. by January 2019.
  • In September 2019, Manna Pro Products, LLC announced the acquisition of PetzLife Products Inc. with the aim to diversify their product portfolio for companion health.
  • In February 2017, WellPet announced the acquisition of WHIMZEES in order to strengthen its position in fast-growing dental chews market.

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Healthcare Clients


Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.