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The global anti-pollution mask market is estimated to witness significant growth opportunities during the forecast period 2021-28, owing to the increasing usage among health-conscious people. Increasing incidences of respiratory ailments such as asthma and dust allergy are boosting the anti-pollution mask market growth. The growing consciousness of the population towards intensive skincare routines favors the demand for anti-pollution masks. The masks come in various categories, such as air masks, peel-off masks, and cream masks. These masks play an influential role in filtering out environmental contaminants and prevent skin exposure to harmful sun rays.
Manufacturers are putting consistent efforts into uplifting the production of various anti-pollution masks to meet the increasing demand. Many categories of masks are available in the market, including simple surgical masks and respirator masks such as R95, N99, etc., that offer 99 % protection against air-borne diseases. In January 2018, Reckitt Benckiser's launched its air protection mask on an e-shopping site. The product features two replaceable filters and enhances protection against PM 2.5, dust, bacteria, and pollen.
The growing number of respiratory illnesses such as asthma, pneumonia, and dust allergies leads to rising demand for anti-pollution mask usage. According to the University of Washington's Global Burden of Disease study in 2018, Chronic Obstructive Pulmonary Disease (COPD) was the second-highest cause of death in India after heart disease in 2017, killing around 1 million Indians. These masks act as a shield in preventing micro-organisms from cross contaminations. The growing awareness regarding respiratory and skincare protection is favoring the consumption of anti-pollution masks. Moreover, the masks are gaining traction among the daily commuters who have to travel long distances and are exposed to polluted air. The rapid urbanization and the toxic release of harmful gases from industries and CO emissions from vehicles lead to the widespread usage of anti-pollution masks. The demand for anti-pollution masks is expected to boost further.
Key Market Driver -
Growing awareness of the population towards respiratory and skin-care protection drives the market growth.
Key Market Restraint -
The poor-quality face masks fails to prevent the contamination from air and thereby restrains the market growth
The low-grade plastic fibers used in manufacturing masks fail to prevent transmission and lead to respiratory and skin problems. The poor-quality face masks create a barrier to market growth.
Honeywell International Inc., 3M, Reckitt Benckiser Group, NIRVANA BEING, Kimberly-Clark Worldwide, KCWW, Vogmask, and Respro are key market manufacturers.
The global Anti-pollution mask market is segmented based on product, usage, distribution channel, and geography.
Based on product type, the market is segmented into anti-dust masks, clay masks, peel-off masks, etc. The anti-dust mask is expected to hold a dominant share in the market owing to its extensive usage among daily travelers across towns and cities. The toxic fumes and carbon emissions from automobiles and factories and the number of construction activities are the major causes of rising respiratory illnesses. Therefore the demand for the anti-dust mask is gaining widespread consumer traction across the globe. These masks also prohibit harmful UV exposure from sun rays and protect the skin, and therefore are widely used.
Moreover, they are available at low prices and can be used as per the user's requirements. The filtration layers of anti-dust masks are beneficial in blocking bacterial and viral transmissions, and they can be used everywhere for protection. And as a result, the segment is expected to witness rapid growth in the upcoming period.
Based on usage, the market is segmented into reusable and disposable anti-pollution masks. The re-usable anti-pollution mask is expected to witness robust growth in the coming years since these masks are cost-effective and can be reused for a more extended period. The easy availability of this mask drives the demand in the face mask market. This face mask offers a barrier to spreading contaminations and can be worn out in public places. Also, these masks are prepared with non-woven fabric and aids in preventing dust and bacterial transmissions and, therefore, are expected to grow significantly.
Based on distribution channels, the market is segmented offline and online. The offline segment is anticipated to contribute to the market growth due to the growing number of pharmacies and retail stores that stock masks of several categories at affordable rates. The users usually prefer to purchase masks from retail stores since they can easily compare the quality of the masks and can instantly purchase as and when required. The wide availability of branded anti-pollution masks in retail stores supplements the segmental growth of the offline market.
By geography, the global anti-pollution market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
The Asia Pacific region is expected to hold a dominant share in the market in the forecast period 2021-28 due to the extensive use of anti-pollution masks because of the rising pollution levels. The rapid urbanization and the growth in the number of vehicles have negatively impacted the quality of air. The toxic gases from industries and factories have led to air pollution. Therefore, the masks are primarily sold at affordable prices across the APAC markets, favoring the demand among the users. According to a study by Lancet Planet Health journal in 2019 on the impacts of air pollution in India, air pollution was responsible for around 1.67 million deaths in India. The number is equivalent to 17.8% of the total deaths in the country. Of those deaths, 0.98 million deaths are caused due to ambient particulate pollution, while household pollution caused 0.61 million deaths. Moreover, the growth in real estate and construction activities is also causing alarming levels of air pollution, deteriorating the human health. As a result, the demand for anti-pollution masks is upsurging.
The North American region is also anticipated to witness significant growth opportunities in the upcoming years due to the rising awareness of well-being and personal hygiene. Industrial emissions have increased CO and other hazardous substances in the air, leading to skin allergies and respiratory ailments in the region. Moreover, global warming is also causing a terrible impact on human health by releasing harmful sun rays, thereby supplementing anti-pollution masks. These masks can aid protection to the occurrence of chapped lips and pimples and, therefore, are expected to witness robust growth in the region. Also, the presence of prominent market manufacturers in this region, including Kimberly-Clark, Honeywell International Inc., 3M, etc., are launching protective masks in various categories according to customer's convenience. The anti-pollution mask market is thereby inducing the demand in the region and is expected to rise further.
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