Anti-Wrinkle Cream Market Size, Share, and Industry Analysis, By End User (Women and Men), By Distribution Channel (Offline Stores and Online Stores/E-commerce), and Regional Forecast till 2032

The global anti-wrinkle cream market is growing significantly owing to rising health awareness among aging individuals. The cream is a skincare product designed to reduce the appearance of wrinkles and fine lines. They are usually intended for the care of the skin around the eyes, reducing the visibility of dark circles and wrinkles.

The COVID-19 pandemic had a significant impact on the global anti-wrinkle cream market. The government across countries imposed a lockdown in 2020, which led to disruptions in the supply chain and manufacturing, including transportation restrictions, factory closures, and delays in the delivery of raw materials. Moreover, the prices of the ingredients increased owing to higher freight prices and reduced production capacity.

Anti-Wrinkle Cream Market Driver

Rising Aging Population and Increasing Focus on Personal Grooming to Fuel Market Growth

The rising aging population across various countries, including India, China, the U.S., Germany, and the U.K., fuels the market growth. Moreover, the growing urban lifestyle, coupled with increased pollution levels & premature aging, has heightened the need for anti-aging products, including anti-wrinkle creams. Furthermore, increasing focus on personal grooming and growing beauty consciousness among individuals worldwide toward maintaining their appearances drives the market growth.

Anti-Wrinkle Cream Market Restraint

Increasing Number of Counterfeit Products and Rising Availability of Alternatives May Limit Market Growth

The increasing number of counterfeit products from local players at low prices can cause skin damage owing to the presence of harmful chemicals & allergens and negatively impact the authenticity of established industry participants, hampering the market growth. Furthermore, the rising availability of various alternatives, including anti-wrinkle lotion, anti-wrinkle serums, anti-wrinkle gel, exfoliators, and masks, may hinder the market growth. Moreover, the high cost of specialized and premium anti-wrinkle products limits the demand for them among budget-conscious consumers.

Anti-Wrinkle Cream Market Opportunity

Growing Popularity of Vegan and Sustainable Products to Offer Growth Opportunities

Increasing environmental consciousness among individuals and the rising trend of veganism boosts the demand for eco-friendly and vegan cosmetics. Eco-conscious consumers are increasingly seeking products made using organic formulations and sustainably sourced materials. Moorever, vegan consumers usually seek products made using cruelty-free and chemical-free materials with vegan certification, propelling market growth. Moreover, the rising awareness among individuals about presence of harmful chemicals boosts product demand.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Anti-Wrinkle Cream Market
• Supply Chain & Regulatory Analysis
• SWOT Analysis
• Porter's Five Forces Analysis
• Recent Industry Advancement

Analysis by End User

Based on end user, the market is segmented into women and men.

The women segment holds the largest market share due to wide product availability through prominent players and the increasing number of aging women in the population. According to United Nations, a government agency, women accounted for 55.7% of people aged 65 or older globally in 2022. Moreover, rising beauty consciousness coupled with increasing awareness about self-care fuels the segment's growth. Furthermore, the rising number of working women investing in skincare to maintain healthy skin propels the segmental growth.

The men segment is expected to grow considerably throughout the forecast period. Rising emphasis on personal grooming and shifting beauty standards have heightened awareness and the adoption of skincare routines among men. Moreover, men are progressively adopting anti-aging skincare products owing to the rising prevalence of premature aging and growing disposable income is expected to drive the segment growth over the coming years.

Analysis by Distribution Channel

Based on the distribution channel, the global market is bifurcated into offline stores and online stores/e-commerce.

The offline stores segment holds the largest share of the global market owing to the increasing number of offline retail stores and consumers usually preferring to try the products before purchasing. Several key market players are launching new standalone stores and products across offline stores to expand their reach. For instance, in October 2023, Shiseido, a Japan-based cosmetics company, launched its new standalone boutique store in Mumbai, India.

In September 2022, DERMA E, a U.S.-based skincare company, launched its new products, including Vitamin C Intense Night Cream, Vitamin C Concentrated Serum, and Vitamin C Renewing Moisturizer with clinically proven Vitamin C, Hydrating, & Anti-Wrinkle lines at Walmart stores across the U.S.

Furthermore, the online stores/e-commerce segment is anticipated to witness significant growth over the forecast period, owing to the ability of consumers to browse and purchase products from a wide brand range. Moreover, the increasing availability of attractive discounts across online stores and virtual consultation with personalized recommendations is expected to drive the segment growth over the coming years.

Regional Analysis

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Based on region, the global anti-wrinkle cream market is classified into North America, Europe, South America, and the Middle East & Africa.

Asia Pacific region led the market in 2023 owing to the increasing aging population across India, China, Japan, and South Korea, coupled with the presence of several international and local players offering diverse products. According to the World Health Organization, a government agency, China has one of the fastest-growing aging populations worldwide. Additionally, there were over 254 million individuals aged 60 and over. Furthermore, various prominent international market players are launching their brands across countries. For instance, in September 2023, the company launched its new skincare brand, CeraVe, in India. According to the company, the new launch will strengthen its beauty & cosmetic portfolio in India.

North America region is expected to grow significantly throughout the forecast period owing to the high presence of prominent market players offering a diverse product range and increasing availability of innovative multi-functional products. Moreover, higher per capita income and improved living standards across the U.S. and Canada are expected to boost the demand for premium products throughout the forecast period.

Key Players Covered

• L'Oréal (France)
• Procter & Gamble (U.S.)
• Beiersdorf AG (Germany)
• Estée Lauder Inc. (U.S.)
• Shiseido Co., Ltd. (Japan)
• Neutrogena (U.S.)
• Himalaya Wellness Company (India)
• Mitchel USA (U.S.)
• Galderma (Switzerland)
• Unilever (U.K.)

Key Industry Developments

• In August 2024, Neutrogena, a U.S.-based cosmetics company, launched its Visible Repair range for early signs of aging. According to the company, the new range features a serum, regenerating cream, and an under-eye cream made using retinol and other powerful anti-aging ingredients.
• In July 2023, Grown Alchemist, an Australia-based skincare company, launched its new pop-up store in the Changning District of Shanghai, China. According to the company, the new store would offer various products, including anti-aging and wrinkle creams.