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Apple is a tropical fruit which is a rich source of minerals and vitamins is consumed across the world due to its potential health benefits. Apple juice is a fruit juice that is prepared by pressing and softening an apple. The apple juice is a rich source of dietary fiber and provides an extensive range of essential nutrients such as vitamins and minerals and is rich in antioxidants. Growth in demand for healthy, ready-to-drink, and convenience beverages among consumers willing to aid their health is expected to drive the apple juice market during the forecast period (2019-2026). According to the estimates of the North American Society of Pediatric Gastroenterology, Hepatology, and Nutrition - consuming sorbitol and carbohydrates contained in juices, including prune, pear, and apple juices, helps in increasing the water content and frequency of stools for infants with constipation.
Major companies operating in the global apple juice market are focusing on launching innovative and new products for increasing their business base and maintaining their market prominence. Del Monte Food, Inc., The Coca- Cola Company, and Tree Top Inc. are some of the significant companies operating in the global apple juice market. For instance, In March 2018, Coca-Cola launched sparkling juice with Kashmiri apples called “Minute Maid Apple Sparkle” to offer consumers choices in sparkling beverages.
Key Market Driver -
Increasing health awareness and demand for nutrition-oriented products is expected to aid the market size of global apple juice market.
Key Market Restraint -
Short shelf-life of the product is projected to restrain the growth of the market.
The global apple juice market is expected to rise steadily during the forecast years, owing to various health-enhancing properties associated with apple juice. Changing eating habits and growing inclination of consumers towards the consumption of convenience food and beverages is further fueling the growth of the global apple juice market. Increasing demand for nutritious and health benefitting products, coupled with rising efforts by market players for developing advanced and new beverage products and adoption of exotic marketing strategies by them is projected to help the global apple juice market grow uninterruptedly in the forthcoming years. However, the short shelf life of the product is one of the restraining factors that can restrict the growth of the market. Additionally, there is high sugar content in packaged apple juice products which is another important factor that can negatively impact market growth.
Key companies operating in the global apple juice market are Del Monte Food, Inc, Eden Foods Inc., The Coca-Cola Company, Parle Agro Pvt. Ltd., Britvic Plc., Manzana Products Co., Tree Top Inc., Egg Gard, Apple & Eve, The Kraft Heinz Company, Solana Gold Organics, and others.
On the basis of nature, the organic segment is projected to witness continuous demand growth during the forecast years, owing to high health-enhancing potential within them and increasing consumer inclination towards organic products, especially across developed markets. Among the end-use, the commercial segment is expected to dominate the global apple juice market. This is due to the increasing popularity of packaged and ready-to-drink beverages among consumers across the globe.
Based on the distribution channel, the global apple juice market has been segmented into specialty stores, online stores, supermarket/hypermarket, and convenience stores. Supermarket/ segment is projected to dominate the global apple juice market, due to the ease and convenience offered by them. The sales through online stores is expected to expand in the upcoming years, attributed to the increasing popularity of online sales channels among consumers.
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North America is expected to dominate in the global apple juice market during the forecast period, due to presence of population group who are highly inclined towards healthy and organic beverages. Additionally, consumers inclination towards fresh fruit juices is one of the factors that is driving the market. In Europe, increasing awareness about disease preventive food & beverage products, coupled with increasing number of healthy beverage manufacturers is expected to play a significant role in amplifying the demand for apple juice. The Asia Pacific region is projected to be one of the highly profitable regional markets. Asia Pacific is expected to hold a significant market share in the global apple juice market due to increasing recognition and adoption of the product in emerging economies. The growth is majorly attributed to rising awareness about the health benefits of consuming organic products.
By Distribution Channel
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