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The global artificial casings market is witnessing significant growth owing to the strong growth of the global meat industry. The rising demand for animal proteins attributed to their nutritional benefits is driving the growth of the casings market. Artificial casing is the material that encloses the filling of meat sausage. Artificial casing market has undergone tremendous development in the past few years due to the robust demand for meat sausages. The basic materials used for artificial casing are collagen, cellulose, or synthesized films such as nylon. The higher cost, lesser availability of raw materials, and challenges involved in sourcing the animal intestines for the production of the natural casing is contributing to the growth of the artificial casings market.
The recent growth of the artificial casing market is also attributed to the expansion of the food service sector across the globe. The increasing availability of frozen meat products across various distribution channels is driving the growth of the meat packaging market including artificial casings. The development of a variety of artificial casings with different shapes, sizes, and appearances is attracting the wider consumer base. Technological advancements to improve the process and overall production of artificial casings is anticipated to boost the market growth in foreseeable years.
In March 2017, Kalle GmbH introduced innovative artificial casings in the market called, value-added casings. Unlike the existing artificial casings, newly added value-added casings eliminate entire production steps by transferring smoke, color, and seasoning to the filling surface. As a result, production costs are reduced by up to 20 percent and product safety is improved, addressing rising nutritional trends among consumers. The increasing innovation, process improvement activities, and new product developments in artificial casing industry are primarily driving the growth of the market. The companies are developing innovative products that attend to the rising health trends such as clean-label products. The manufacturers are focused on developing newer varieties of artificial casings to offer solutions that are cost-effective and increase production efficiency.
Key Market Driver -
Increasing Innovation & Technological Advancements for the Production of Casings
Key Market Restraint -
Rising Animal Welfare Concerns
The rising awareness of climate emergencies among people is negatively impacting the meat industry. The governments of various countries are considering introducing meat tax as a sustainable solution to cover the environmental damage done by it. European countries such as Denmark, Germany, and United Kingdom are urging to impose meat tax to tackle climate emergency which is expected to hamper the meat industry, thereby affecting the growth of the artificial casings market.
Viscofan Group, Viskase Companies, Inc., Devro Plc, DAT-Schaub Group, Shenguan Holdings, Nippi, Inc., Nitta Casings, Inc., Selo B.V., Visko Teepak Holding Ab Ltd., and Kalle GmbH, are the key players operating in the global artificial casing market.
The global artificial casing market is segmented by type and geography. The collagen casings are expected to witness ample growth opportunities. The recent innovation in the processing of collagen casing which enables its co-extrusion with the product is responsible for the robust growth of the collagen casings market. The collagen casing resembles natural casing with similar processing properties related to moisture content and drying treatments. The major advantage of collagen casings is their uniform size, shape, and strength. The major players are expanding the production of collagen casing to cater to the growing demand. For instance, in December 2019, Viscofan Group has acquired the casing collagen division from the Japanese company Nitta Casings, Inc. which is specialized in the production and distribution of collagen products for the pharmaceutical, food and industrial sectors.
North America is expected to witness substantial growth in artificial casings market. In recent years, the food industry in the region has witnessed positive changes attributed to research, technological advancements and packaging innovations. The decent growth of meat industry is contributing to the growth of the artificial casing market. The increasing number of frozen food aisles in supermarkets and hypermarkets is driving the demand for artificial casings in the region.
Europe is expected to witness strong growth owing to the continuously growing demand for pork sausages. Europe is one of the large producers of pigs across the globe. The increasing demand for animal protein is anticipated to fuel the growth of the market in the region. The key companies are focused on partnering with the region-specific players to strengthen the casings business in Europe. For example, in April 2017, DAT-Schaub Group, Denmark entered into a joint venture with Vicente Gallent SL, Spain to expand its business capabilities in European region.
Asia Pacific is expected to exhibit promising growth on account of the booming food industry. The adoption of western dietary habits by millennials in the region is driving the demand for food products such as sausages and hot dogs. The rapid expansion of the foodservice sector in the region is expected to positively impact on the growth of the market. The leading companies are focused on expanding their business by acquiring key regional players of the market. For instance, in April 2018, DAT-Schaub acquired a majority stake in Shanghai Casing Co. to gain additional production capacity in China.
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