Artificial Flowers Market Size, Share & COVID-19 Impact Analysis, By Material (Polyester, Plastic, Paper, Silk, Nylon, and Others), Application (Residential and Commercial), By Distribution Channel (Online and Offline), and Regional Forecast, 2023-2030

The global artificial flowers market size was valued at USD 1,577.38 million in 2022 and is projected to grow from USD 1,637.64 million in 2023 to USD 2,275.33 million by 2030, exhibiting a CAGR of 4.57% during the forecast period.   

Artificial flowers, also known as fake flowers or permanent botanicals, are decorative items made from polyester, nylon, silk, paper, and plastic. The increasing product adoption across residential and commercial sectors for decoration applications significantly drive the global artificial flowers market growth. Furthermore, rapidly evolving home décor and interior design trends trigger the demand for decorative items such as artificial plants. Numerous successful product launches are also favoring market expansion. For instance, in June 2018, Philippa Craddock, a U.K.-based florist, launched a new line of faux flowers in collaboration with the Victoria & Albert Museum in London. A sizable number of mergers & acquisitions will increase the global market share in the forthcoming years.

COVID-19 IMPACT

Significant Decline in Decorative Items Demand During COVID-19 Pandemic

The COVID-19 outbreak has been significantly affecting the market growth. Governments worldwide imposed social distancing policies, lockdowns, and other restrictions to curb the spread of the virus, most notably in 2020. As a result, individuals had to cancel or postpone events such as weddings, parties, and ceremonies, which significantly affected sales worldwide. Furthermore, supply chain restrictions and the closure of manufacturing plants impacted the production of artificial plants and flowers in 2020 and 2021. Consumers are usually reluctant to purchase natural flowers that have exchanged several hands due to the fear of the virus. In this respect, fake flowers are easier to wash than fresh flowers, contributing significantly to their demand amid easing COVID-19 restrictions.

LATEST TRENDS

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Increasing Popularity of Festivals to Propel Market Growth

The rising number of festival celebrations worldwide are triggering artificial flowers demand and encouraging numerous small and medium-sized artificial flower businesses to enter the domain. Festivals and events provide an opportunity for leisure and social experience beyond everyday experience. After spending weeks and months in isolation due to the COVID-19 pandemic, individuals are focusing more on festivities and social gatherings during the post-COVID phase. This factor allows industry players to expand their target market, as fake flowers are extensively used for decorative purposes in households and commercial spaces during festival celebrations. Furthermore, increasing product demand from event management companies for floral arrangements during festivals favors the market expansion.

DRIVING FACTORS

Increasing Need for Indoor & Outdoor Decoration Materials to Fuel Market Growth

The increasing consumer need for indoor & outdoor decorations and rising product demand as gifts will fuel market growth. Fake flowers are increasingly used at homes, hospitals, corporates, hotels, and cafes, given their ease of maintenance and wide availability. Furthermore, these products are increasingly employed at retail stores, encouraging new players' entry into the artificial flowers category. In addition, the growing interior design and home décor trend due to rising consumer disposable income and increasing standard of living is expected to trigger artificial type of flower’s demand in the coming years. Fake flowers are also ideal as gift items as they are available in various categories, including roses, lilies, and tulips.

Rising Demand for Innovative Products to Trigger Product Demand

The increasing global demand for innovative products, such as silk flowers, is a prominent market driver. To stay competitive, industry participants are developing various products, including floral bushes, stems, and branches in different colors, designs, and materials. Materials such as silk and nylon are increasingly used to make artificial flower wedding bouquets and floral arrangements, encouraging innovative designs and materials. For instance, in November 2018, Matilde Boelhouwer, a Dutch designer, developed a collection of artificial type of flowers that can change rainwater into sugar water to provide a food source for insect pollinators under the Food for Buzz project. The designer used screen-printed polyester to create a series of five fake flowers with specific qualities to attract hoverflies, moths, butterflies, bees, and bumblebees.

RESTRAINING FACTORS

Government Regulations Regarding Plastic Flowers to Hamper Product Sales

Growing consumer awareness regarding environmental protection, plastic pollution, and increasing government regulations regarding plastic flowers impede market progress. For instance, in July 2022, the Ministry of Forest and Environment, Nepal Government, imposed a ban on the import and production of artificial plastic flowers to control plastic pollution and promote the production and use of natural flowers in the domestic economy. Plastic flowers are non-biodegradable, pollute the environment, and can cause health hazards. Such factors negatively influence consumer product adoption trends worldwide. Furthermore, rapidly changing consumer preference for sustainable and eco-friendly products hampers the demand for their artificial counterparts.

SEGMENTATION

By Material Analysis

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Durability and Lower Cost to Trigger Demand for Polyester-based Flowers

Based on material, the market is segmented into polyester, plastic, paper, silk, nylon, and others. The polyester segment held a significant market share in 2022 owing to factors such as cost-effectiveness, durability, and the ability (of the material) to combine with glues and dyes, key elements to make permanent botanicals.

On the other hand, plastic flowers are widely available and are typically preferred for their low cost. They are also in high demand for their superior water-resistance characteristics. However, increasing consumer awareness regarding plastic pollution hampers the demand for plastic-based products worldwide.

The nylon segment is expected to accelerate considerably during the forecast period. Nylon flowers are popular as a value-based alternative to natural or fresh flowers while maintaining the aesthetic appeal of their natural counterparts. Furthermore, these flowers are durable and not limited by seasonal restrictions, making them ideal for bridal bouquets, centerpieces, and boutonnieres.

By Application Analysis

Increasing Product Demand for Commercial Use to Boost Sales

Based on application, the market is segmented into residential and commercial. The commercial segment is expected to dominate the market over the forecast period. The rising product adoption, most notably roses, tulips, and orchids, in commercial settings such as corporates, hotels, and shops, and their increasing application for decorative and aesthetic purposes, favors market expansion.

 The growth of the residential segment is driven by increasing consumer preference for innovative home decorating products. Furthermore, wider product accessibility and increasing penetration of online channels contribute to segmental growth.

By Distribution Channel Analysis

Easy Product Accessibility/Availability to Aid Offline Retail Sales

Based on distribution channel, the market is categorized into online and offline. The offline segment is forecast to hold a significant market share throughout the timeline. Easy product accessibility and availability at offline channels and the increasing number of physical retail outlets worldwide, including specialty stores, supermarkets, and hypermarkets, make offline retail channels the most preferred sales platform for artificial type of flowers.

The online segment will likely witness considerable growth in the near term due to rising consumer inclination toward online purchases and the rapid growth of e-commerce websites and online stores, notably in Asian countries such as Japan and India. Several artificial flower retailers and manufacturers are enhancing online sales to generate revenue streams. For instance, in 2020, the Home Depot, a U.S.-based home improvement retail company supplying fake flowers, witnessed 86% growth (USD 19.30 billion in online sales) compared to the previous year.

REGIONAL INSIGHTS

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Based on geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Europe emerged as the most prominent market in 2022. The European market benefits from accelerating product adoption (for decorative & aesthetic purposes) in hotels, restaurants, and cafes. The growth in the hospitality sector across European countries also fuels product demand. For instance, according to The House of Commons Library, a detailed information resource of the British Parliament, the economic output of the hospitality sector in the U.K. in 2019 was approximately USD 63.79 billion, roughly 3% of the entire country’s economic output. European market players focus on mergers and acquisitions to gain a competitive advantage. For instance, in August 2022, Röko, a Swedish investment company, acquired a majority stake in Silk-Ka, a Netherlands-based designer and exporter of artificial flowers and plants. The acquisition will likely provide new growth opportunities for Silk-Ka.

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Asia Pacific is projected to witness significant growth in the coming years. The rising consumer adoption of the urban lifestyle and increasing consumer spending on decorative items accelerate product adoption across the region. The growing urban population in Asia Pacific also favors regional market expansion. For instance, according to the United Nations, a U.S.-based intergovernmental organization, the urban population in India is likely to reach 675 million in 2035 from 483 million in 2020, and approximately 43.2 % of the country’s population will likely live in urban areas by 2035. At a macro level, the rising standard of living, increasing consumer disposable income, and growth in e-commerce platforms contribute significantly to regional market growth.

KEY INDUSTRY PLAYERS

Key Players to Expand Distribution Channels to Gain Competitive Advantage

Key players are embarking on various strategies, such as distribution channel expansion, discounts & offers, new store openings, and new product launches, to gain a competitive advantage and increase their market share. The demand for fake plants featuring a wide variety of materials has witnessed an upward trend in the recent past. In this respect, polyester, silk, and nylon flowers are gaining widespread attention worldwide. Such emerging categories are likely to fuel market growth over the forecast timeframe. Furthermore, companies expand their distribution channels by opening new stores in key markets/locations. For instance, in June 2018, IKEA, a Swedish multinational conglomerate headquartered in the Netherlands, offering kitchen appliances, furniture, and home accessories, including fake plants, announced its first store in Hyderabad, India.

LIST OF KEY COMPANIES PROFILED:

• FRS Holding S.R.L. (Evergreens) (Italy)


• Diane James Designs, Inc. (U.S.)


• Dongguan Fusheng Arts Products Co., Ltd (China)


• Artificial Flower Factory (India)


• Tree Locate (Europe) Limited (U.K.)


• Foshan Tongxin Artificial Flowers Co., Ltd (China)


• NGAR TAT Production Fty. Ltd. (Hong Kong)


• Oriental Fine Art Co., Ltd. (Thailand)


• Xuzhou Pleasant Arts Flower Co., Ltd (China)


• SG Silk Flower Limited (China)

KEY INDUSTRY DEVELOPMENTS:

• March 2022: RTfact Flowers, a U.K.-based luxury artificial flower company, opened its new showroom in Weybridge, a town in the U.K. This showroom features an area of 2,000 sq ft near Brooklands retail center and offers a variety of faux trees, greenery, and interior accessories.


• October 2021: Flora D'Lite, an Oman-based boutique floral retailer specializing in fake flowers, indoor plants, and accessories, extended its product offerings from the residents of Muscat to the Sohar area through www.floradlite.com, its online website, on the back of a significant number of enquiries in Sohar.


• January 2020: Charlene Corrie, Darlington, a U.K.-based florist, launched CeCeBlooms, her new artificial flower business. The company caters to event planners and private customers looking for cost-effective displays for décor. It offers bouquets, individual stems, centerpieces, wreaths, and garlands.

REPORT COVERAGE

The research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product types, categories, and distribution channels. Besides this, the report provides insights into the artificial flowers market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market growth.

Report Scope & Segmentation