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The artisanal ice cream refers to the hand-made ice cream made by the artisan according to the traditional taste and preparations. The speciality of artisanal ice cream is the products are free from any preservatives, artificial flavours, emulsifiers, and other stabilisers. The artisans are focussing on evolving new taste and flavours by adding various nutritional sources in the ice cream such as fruits, dry fruits, and others, which is enticing the consumers towards the artisanal ice creams. The inclination of consumers towards a healthy lifestyle is propelling the demand for artisanal ice cream in the global market, owing to its low fat and sugar-free properties.
The rapid inclination of the young consumers towards the snacking pattern is expected to advance the ice cream as a snack food. The manufacturers are striving on the student areas, such as colleges and institutions, to serve them a wide range of artisanal ice cream in restaurants and canteens. The rising popularity of the product among the young, as well as consumers of all ages, is encouraging manufacturers to innovate and introduce new flavours with high nutritional value.
Key Market Driver -
Increasing Westernisation and Growing HRI (Hotel, Restaurant, and Institution) Sector
Key Market Restraint -
Shorter Shelf Life of Artisanal Ice Cream
The westernisation and modernisation have given a new outline to the consumers eating patterns and their lifestyles. The consumers are looking for the new and innovative choices of foods and the manufacturers are continuously striving to fulfil the demand in the market. The changing food preferences and increasing lifestyles of the consumers have resulted in the growth of the HRI sectors across the world. The sector is serving the artisanal ice cream along with their diverse food range for consumers, which is expected to increase the sales and penetration of the artisanal ice creams across the globe.
The artisanal ice cream does not contain any preservatives and stabilisers to maintain the natural and authentic flavour of the products. Thus, the shelf life of the product ranges between 6-8 months which is low as compared to other industrial ice creams. Hence it is expected to influence the overall artisanal ice cream market negatively.
Several leading players are operating in the global artisanal ice cream market. Some of the major players are Unilever Ltd., Florentino Ice Cream, Nye’s Cream Sandwiches, Van Leeuwan, Nestle S.A., Bi-Rite Family of Businesses, Carmela Ice Cream, Sucres Des Terres, and Artinci Artisanal.
Chocolate is one of the most popular food types and famous for its characteristics, such as aroma, texture, snap, and taste. The children and young people mostly prefer to consume chocolate flavour foods in their diet. The chocolate flavour artisanal ice cream is also gaining huge popularity and acceptance among all ages of the consumers. The chocolate, along with the nutritional ingredients, is making the products more sensorial and beneficial for consumer’s health.
The sales and distribution of the artisanal ice cream are majorly dependent on several distribution channels across the globe. The speciality stores of artisanal ice cream are gaining a huge response from the consumers. The stores also accept the order for customised and signature flavour according to the consumers demand with the wide variety of ingredients to choose from. The e-commerce platform is also performing decently to distribute artisanal ice cream due to the emersion of several food delivery partners across the globe.
The surge in demand for the artisanal ice cream is witnessed in the North America region, due to strong consumer base and increasing innovations by the manufacturers. The consumers getting attract towards the evolving taste and flavours due to its natural ingredients and hand making process. The speciality stores for artisanal ice cream are emerging in the market that avails the customised and huge range of flavours to the consumers. The local manufacturers are also entering in the agreement with the food delivery service partners to deliver the ice cream to the consumer’s house. The ample availability of raw milk is also encouraging the manufacturers to start with the business in the region, which is expected to increase its global sales in the upcoming years.
By Distribution Channel
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