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The seat is an integral part of any vehicle as it provides comfort to the passengers and drivers. From the time of simple benches, then to the latest massaging and comfortable chairs, the automotive seats have emerged immensely over the period. The auto ventilated seat fan is an advanced feature in the vehicle seats that are built for superior comfort and sweat-free journey. The key features of the ventilated seat, such as the drying of moisture between the seat and the occupant’s back, reduction in temperature in warm weather, and also when the car is parked, is propelling the growth of the market. The auto ventilated seat fans are a substitute to air conditioners in vehicles. The luxury car market and the electric vehicle market are mostly equipped with these advanced features.
Furthermore, owing to the rising concern of fuel emission from air conditioning in automotive is leading to the growth of auto ventilated seat fan market as they are highly fuel-efficient as compared to air conditioners. There are two types of fans, namely the axial and radial fans. Radial fans are highly efficient as compared to axial fans. To compensate for the low efficiency of axial fans, they are used in more significant numbers. The seat fans work on two principles: the push air system and the pull air system in seat fans. Most of the OEMs rely on the push air system in ventilated seat fans.
Key Market Driver -
Rising adoption of advanced technology, fuel efficient substitute to air conditioners, and rising preferences of luxury and comfort seats in vehicles are driving the growth of the market.
Key Market Restraint -
High production and installation cost is expected to hamper the growth of the market in the forecast period.
Some of the major companies that are present in the automotive seat market include Ebm-Papst, Gentherm, Yen Sun Technology, Sunon, MinebeaMitsumi, Delta, and Nidec, among others.
The global auto ventilated seat fan market has segmented into product type, market type, vehicle type, and region. The product type is further segmented into radial fans and axial fans. The axial fans are widely used by the automotive companies in ventilated seats. Owing to the growth in luxury cars market, the axial fans market is expected to rise in the forecast period. By market type, the market is further segmented into OEMs and aftermarkets. The OEM market is estimated to be the largest market in manufacturing auto ventilated seats for vehicles. The OEMs are investing heavily in research to develop vehicle components and accessories which need advanced technologies. By vehicle type, the market is further divided into passenger cars and commercial vehicles. The passenger car market holds the largest market of auto ventilated seat fan market and is anticipated to remain the largest segment in the forecast period. The growth in the disposable income of people, increasing trend of comfort and safety equipped cars are leading to the growth of luxury vehicles.
Geographically, the auto ventilated seat fan market has been segmented into North America, Europe, Asia Pacific, and the rest of the world. North America holds the largest market for premium cars. Owing to the rising adoption of auto ventilated seat fans in the majority of vehicles, increasing people’s preference towards comfort and convenience in vehicles is expected to boost the growth of the market in the forecast period. The Asia Pacific holds the second largest market share of the global automotive market. The constant rise in the production of passenger cars in this region is propelling the growth of the auto ventilated seat fan market. Moreover, the increase in the disposable income of people, the adoption of advanced technology, and the rising inclination of people towards comfort and luxury are leading to the growth of the auto ventilated seat fan market in the forecast period.
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