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An automotive launch control system is an electronic feature in the vehicle which is computer controlled performance-enhancing system. This system assists the diver to accelerate the vehicle from halt with a combination of minimal wheel spin and sufficient power thus offering higher advantage over other participants in motorsport or racing events. The automotive launch control system is operated by using electronic accelerators and computer programs. The software helps to control acceleration according to the engine specifications, so that the car accelerates fast and smoothly, thus avoiding failures in engine owed to slipping of the drive wheels and gearbox, excessive rotation, and glitches in clutches. The launch control system in the vehicle has several tasks to complete in order to make the car go offline quickly and efficiently. Moreover, the system needs to maximize the available traction, power, weight transfer, and eliminate wheel slip and bounce, thus increasing the power assistance to the required level in the forced induction powertrain system. The automotive manufacturers have proposed various launch control systems that function on the principle of producing misfire in any one of the engine cylinder. As a result, as the speed and pressure of the mixture in the cylinder increases, the vehicle's built-in revolutions per minute (rpm) helps the car to start at higher power and enables the driver to keep the vehicle at full throttle to start the vehicle.
Key Market Driver -
Increasing sales of sports cars is expected to drive the growth of the market in the forecast period.
Key Market Restraint -
High maintenance cost may hinder the growth of the market during the forecast period
Globally, the automotive launch control system market is segmented by market type, by vehicle type, and by geographic coverage. The market type is further segmented into OEM and aftermarket. The OEM segment holds the largest share in the global market and is expected to maintain its dominance during the forecast period, owing to the increasing sales and production of sports and super cars that provides launch control systems as a standard fitment in these cars. The vehicle type is further segmented into passenger cars and commercial vehicles. The passenger cars accounts for the significant share in the global market and is expected to uphold its dominance over the forecast period. The growth of automotive launch control systems in passenger car segment is attributed to the expansion of motorsport and racing events coupled with the higher performance offered by the launch control systems. Moreover, drag racing is also gaining high popularity along with the increasing attraction from the adventure seekers. In addition, the exponential growth in the adoption rate of sports cars is encouraging the world's leading manufacturers to expand their product range as well as expand their global influence, which in turn is driving the growth in the global market.
Major players operating in the global automotive launch control system market include Robert Bosch GmbH, Ferrari N.V., Audi, Automobili Lamborghini S.p.A., Ford Motor Company, Volkswagen, Porsche AG, and Bugatti Automobiles among others.
Geographically, the automotive launch control system market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Europe holds the largest share in the global market owing to the presence of prominent sports car manufacturers in this region. Also, the increasing trend for racing events is one of the major factor for the high adoption of launch control systems in this region. North America accounts for the second largest share in the global market owing to the increasing demand for sports cars along with the increasing popularity for motorsports events. Also the rapid adoption of technologically advanced features to enhance the performance of the vehicles is fuelling the growth of the market in this region. Asia Pacific is also an exponential growth in the global market owing to the rapid growth in the number of sales and production of passenger cars as well as the emerging automotive markets in this region especially in countries such as India, China, Japan and South Korea.
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