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An automotive pedestrian protection system is used for protecting the pedestrians from colliding with the vehicle or by decreasing the harm caused by frontal collisions. These systems consists of several sensors which are designed to detect the pedestrians and activates the pedestrian protection system. Driver-based violations such as distracted driving is one of the main reasons of pedestrian injuries and accidents. In this case, pedestrian protection systems represent various technological systems such as brake assist, collision avoidance, external airbags, driver caution, and pop-up bonnets, and it is easier to enforce mandatory factory installation of these systems, rather than the expected drastic changes in driving behaviour. Once the system is activated, the rear part of the bonnet is elevated and an automatic alert is sent to the driver. In the event of a sudden accident, the use of speed airbags, pop-up bonnets, and flexible air pipes are used to ensure pedestrian safety. Various systems mainly focus on protecting the limbs and head of pedestrians. In addition, the automotive pedestrian protection system industry majorly depends on sales. The modern innovations in the automotive pedestrian protection system are active hoods and external airbags that protect the pedestrians from collisions. The increase in the number of road accidents, the growing adoption rate of collision control systems, and advanced emergency braking systems, as well as the increased demand for enhanced vehicle visibility and safety are the major factors that are driving the global automotive pedestrian protection system market. In addition, the changing preferences of the consumer towards enhancing the driving experience and increase in the demand for high-end cars, is fuelling the growth of the pedestrian protection system market. Also, the technological advancements adopted by the prominent companies to develop safety features have further promoted the growth of the global market.
Key Market Driver -
Increasing demand for technologically advanced safety features in vehicles is expected to drive the growth of the market in the forecast period.
Key Market Restraint -
High cost of installation and low efficiency in bad weather conditions may hamper the growth of the market during the forecast period.
Globally, the automotive pedestrian protection system market is segmented by type, by application type, and by geographic coverage. Based on type, the market is further segmented into active pedestrian protection system and passive pedestrian protection system. The passive pedestrian protection system accounts for the significant share in the global market. These systems comprises of pop-up bonnets and external airbags that are activated in the event of a frontal collision with pedestrians. The bonnet and bumpers of the vehicles expand during the collision in order to reduce the impact on the limbs and head hitting the vehicle and thus helps in the reduction of injuries occurred during such accidents. However, the active pedestrian protection systems are in the initial growth stages, and the segment is expected to gain high demand in the automotive industry, thereby accounting for a substantial revenue share of the global market over the forecast period. The market type is further divided into OEM and aftermarket segment. The OEM type segment holds the major share in the global market owing to the presence of the large number of manufacturers and suppliers. The rapid growth in the sales and production of automobiles coupled with the increasing demand for maximum utilization capacity is expected to promote the development of the automobile pedestrian protection system industry. In addition, the automobile manufacturers are adopting advanced safety assist technologies to ensure product patents. The vehicle type is further segmented into passenger cars, commercial vehicles and electric vehicles. The passenger cars segment holds the largest share in the global market owing to the growing urbanization, rise in the disposable income of people as well as the increasing inclination of consumers towards technologically advanced safety features. Moreover, high penetration of passive pedestrian protection systems in passenger cars is also contributing to the substantial industry share. The electric vehicles segment is also expected to witness a significant growth during the forecast period. This growth is attributed to the growing requirement to curb the vehicular emissions, enhancing vehicle performance, as well as the overall vehicle safety.
Major players operating in the global automotive pedestrian protection system market include Robert Bosch GmbH, TRW Automotive, Continental AG, Mercedes-Benz, General Motors, Toyota Motor Corporation, Audi, BMW AG, Honda Motor Co., Ltd., Magneti Marelli S.p.A., Volkswagen AG, Denso Corporation, Mazda Motor Corporation, and Tesla Motors, among others.
Geographically, the automotive pedestrian protection system market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Europe is the leading region in the global market amongst other regions owing to the presence of prominent premium vehicle manufacturers in this region. Also, the increasing inclination towards vehicles offering advanced safety features is creating high opportunities for the automotive pedestrian protection system market in this region.
Besides, the key automotive industry players such as Volkswagen, Continental AG, Daimler, and Robert Bosch GmbH, are investing a high percentage in expanding their business not only in Europe but also in other emerging economies which is boosting the technological advancements in the industry space. Thus, these factors are anticipated to provide strong growth prospects over the forecast period.
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