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The rear occupant alert system, also known as the back seat reminder system, is an automated vehicle alert system utilized primarily in passenger and light commercial vehicles to detect the occupants' presence in the rear seat. The system employs various sensors and devices to detect motion and provide visual & auditory warnings to reduce accidents.
The system works on door logic, which tracks the opening and closing of the rear door and determines if someone is left inside the car. Additionally, an advanced version of the system utilizes sensors such as ultrasonic, pressure sensors, and others. In the advanced version, the system displays the message on the dashboard to check the rear seat while leaving the car. Moreover, the ultrasonic and pressure sensors detect the movements when the car is parked or locked if it detects active movement, the system provides an alert through horn and light flash. If the vehicle is connected to the mobile phone through telematics devices, then the system also sends a message on the mobile phone regarding the detection of movement on the car's rear seat.
Growing child safety concerns among the populace worldwide are expected to boost the market growth over the forecast period. Additionally, government laws and regulations regarding leaving the child unattended in the vehicle are also anticipated to fuel the market growth in upcoming years. According to KidsAndCars.org, there are a total of 20 states in the United States, which have laws that specifically make it illegal to leave a child unattended in an automobile.
According to the National Safety Council, the total number of heatstroke death of children in the year 2020 in the US was 25. Additionally, on average, 38 children under age 15 die each year from heatstroke after being left unattended in a vehicle. Hence, the growing number of children fatalities due to heatstroke is expected to influence the demand for automotive rear occupant alert systems in years to come.
Various Automakers, including Kia, General Motors, Nissan, Subaru, and others, already provide the rear occupant alert system in their different automotive models. Moreover, the inclining automaker's focus on the development of this system is anticipated to create growth opportunities during the forecast period. For instance, in August 2019, Hyundai announced that it would make the rear-seat occupant alert standard by 2022 for child safety. However, the rear-seat occupant alert system is nascent technology; very few automotive are equipped with this system. Hence its low penetration in the automotive industry retrains its growth worldwide.
Key Market Driver -
Growing child safety concerns among the populace is expected to drive the market growth.
Key Market Restraint -
Rear occupant alert system is nascent technology and its low penetration may restrain the market growth.
The automotive rear occupant alert system market is segmented by vehicle type, by sensor type, by sales channel, and by region.
By vehicle type, the market is segmented into passenger cars and light commercial vehicles.
The passenger cars segment has dominated the market in 2020 and is expected to continue its dominance over the forecast period. The rear occupant alert system is a nascent technology, and only a few premium automotive brands provide cars equipped with this technology. However, increasing sales of these passenger cars and rapid growth in adoption of this technology in upcoming passenger vehicles are expected to boost the segment growth. Additionally, the increasing adoption rate of passenger cars for comfortable and safe mobility is anticipated to accelerate the segment growth.
By sensor type, the market is segmented into pressure sensors and ultrasonic sensors.
The ultrasonic sensor segment held the largest market share in 2020 and is expected to continue its dominance in years to come. The ultrasonic sensor is highly utilized in the rear occupant alert system due to its high accuracy in detecting child movement in the rear seat of the passenger car. Moreover, increasing awareness and demand for an advanced back seat reminder system is anticipated to boost the segment growth in upcoming years.
By sales channel, the market is segmented into Original Equipment Manufacturer (OEM) and aftermarket.
OEM segment held the largest market share of the automotive rear occupant alert system market in 2020 and is expected to continue its dominance in years to come. Growing demand for automotive with preinstalled rear occupant alert systems is expected to drive the segment growth. Moreover, the rapidly growing adoption of this system by prominent automakers is expected to fuel the OEM segment growth. For instance, in August 2019, Hyundai announced that it would make the rear-seat occupant alert standard by 2022 for child safety.
Major players operating in the global Automotive Rear Occupant Alert System Market include Baby Alert International, Sense A Life, Kars4Kids, Evenflo, Elepho Inc., AISIN SEIKI Co. Ltd., Texas Instruments Incorporated, Robert Bosch GmbH, MAYSER GMBH & CO. KG, and Flexpoint, among others.
Based on geography, the Automotive Rear Occupant Alert System Market is segmented into North America, Europe, Asia Pacific, and the rest of the world.
North America dominated the market in 2020 and is likely to continue its dominance from 2021 to 2028. Growing children safety concerns among the developed countries such as the US is expected to drive the market growth. Additionally, growing children fatalities due to car heat strokes further increase the demand for rear occupant alert systems in North America. Moreover, increasing laws and regulations on leaving children unattended in the automobile will create a surge in demand for the system. The presence of a strong automotive industry and strong technological advancement in the US is expected to scale up the penetration of the market in upcoming years, which will fuel the market growth in the region. Europe is also expected to witness significant market growth in the region due to the well-established automotive industry and strong presence of technological advancement.
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By Vehicle Type
By Sensor Type
By Sales Channel
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