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The automotive seat cover is an essential part of the automotive interior. Along with the performance and efficiency of the vehicle, the automotive interior is also one of the top-selling parameters. Automotive seat covers are used to protect the seat from wear and tear. Additionally, they also add a custom look to the vehicle’s interior, which further attracts customer attention. Hence, as the importance of the automotive interior is gaining attention, so is the demand for automotive seat covers.
The surge in automotive sales is the prominent driver for the automotive seat cover market. Additionally, rapid urbanization coupled with increasing disposable income is expected to drive the demand for automotive seat covers. Increasing preference of the populace for an interior with a premium look further creates a surge in the adoption of vehicle seat covers. Moreover, growing concerns regarding vehicle seat protection from wear are expected to fuel the market growth in years to come. Extra benefits offered by automotive seat covers, such as added comfort to the user and the ability to customize the interior by changing seat covers, will create lucrative revenue growth opportunities for the market in upcoming years.
However, fluctuation and availability of raw material prices and government regulations regarding the production and extraction of specific materials such as leather may hamper the market growth during the forecast period.
Key Market Driver -
Demand for aesthetic automotive interior in passenger cars is driving the market growth.
Key Market Restraint -
Fluctuating raw material prices and availability may restrain the market growth.
The automotive seat cover market is segmented by vehicle type, by material, by sales channel, by fabric type, and by region.
By material, the automotive seat cover market is segmented into leather, nylon fabric, faux vinyl, PVC fabric, vinyl fabric, and others.
The PVC fabric segment has dominated the market in 2020 and is likely to continue its dominance from 2021 to 2028. PVC fabric is highly preferred for the automotive seat cover and other interior applications thanks to its flexibility, strength, and durability, which further enhances its ability to withstand abrasion and distortion. In addition, PVC fabric provides additional benefits, including versatility, ease of use, water & chemical resistance, longevity, and others. The nylon fabric also held a significant market share in 2020. Nylon is the most commonly used material in automotive upholstery; it is a highly durable and affordable material for the automotive interior.
By vehicle type, the automotive seat cover market is segmented into commercial vehicles and passenger cars.
The passenger cars segment is likely to lead the market from 2021 to 2028. Growing sales of luxury passenger cars with the aesthetic interior is driving the segment growth. Additionally, inclining consumer preference towards the adoption of seat covers in passenger cars for enhanced comfort and aesthetic is expected to benefit the market growth. Moreover, the preference for the use of seat covers to protect the car seats from wear and dirt will propel the segment growth in upcoming years.
By fabric type, the market is segmented into flat woven, woven velour, tricot, double-needle bar raschel, circular knit, and others.
The tricot fabric segment is expected to witness an eye-catching growth rate over the forecast period. Tricot fabric can be woven at high speed, which provides high production efficiency. The double-needle bar raschel segment is also expected to witness a significant growth rate during the forecast period as it provides aesthetic value to the automotive.
By sales channel, the automotive seat cover market is segmented into aftermarket and OEM.
The aftermarket segment is expected to register the fastest CAGR over the forecast period. The increasing availability and sales of automotive seat covers on online retail platforms are expected to fuel segment growth. Additionally, the growing demand for the replacement of worn-out automotive seat covers will propel the segment growth during the forecast period. Moreover, the growth in a new trend for the adoption of customized seat covers with variation in design and colors is anticipated to benefit the segment growth in upcoming years. The OEM segment is also likely to witness a substantial growth rate from 2021 to 2028. Thanks to the increasing sales of luxury passenger cars with preinstalled aesthetic seat covers.
Major players operating in the global Automotive Seat Cover Market include Coverking, Exco Technologies Limited, Faurecia, Johnson Control International Plc, KYOWA LEATHER CLOTH CO., LTD., Lear Corporation, MARVEL VINYLS LIMITED, Pecca Group Berhad, Saddles India Pvt. Ltd, Sage Automotive Interiors, Seat Covers Unlimited, Suminoe Textile Co., Ltd., Wollsdorf Leder, and Zhejiang Tianmei auto seat cover Co., LTD, among others.
Based on geography, the automotive seat cover market is segmented into North America, Europe, Asia Pacific, and the rest of the world.
The Asia Pacific held the largest market share in 2020 and is expected to continue its dominance during the forecast period. Increasing demand for luxury passenger vehicles with aesthetic seat covers combined with the surge in automotive production and sales is anticipated to boost the market growth in the region. Additionally, well-established in the automotive industry in China, Japan, and India is expected to support the market growth in the region. The availability of key raw materials in APAC and the presence of several industry participants will generate lucrative opportunities for the market. North America is also likely to witness noteworthy growth from 2021 to 2028. Increasing consumer spending on automotive seat covers for enhanced comfort and growing automotive sales in the United States are expected to drive the North American market in upcoming years.
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