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Whiplash protection equipment (WHIP) is a protection against the whiplash injuries. The whiplash injuries are caused by sudden distortion of the neck. The WHIP system protects the neck against these injuries. The WHIP equipped seats are designed in such a manner that they absorb the jerks and safeguards the occupant’s neck when the vehicle experiences any kind of impacts. The WHIP system changes and adjusts the position of the seats and prevents the occupants from whiplash injuries. Globally, the constant rise in road accidents and increase in the safety awareness among the users as well as the automotive manufacturers are propelling the growth of the automotive whiplash protection equipment market. The WHIP system was first introduced by Volvo in 1998. This system has more prominence in luxury cars than in economy vehicles owing to enormous budget. With the advancement of technology, automakers are working hard to introduce smart devices into their vehicles. Therefore, they are now using sensors to make anti-whip seats. These sensors can help detect impacts during accidents and provide corresponding protection. This can help eliminate serious neck injuries.
Globally, the automotive whiplash protection equipment market is segmented by type, by vehicle type, and by geographic coverage. Based on type, the market is further segmented into headrest, back rest among other whiplash protection equipment. The headrest segment holds the major share in the global market as the headrest can effectively prevent the neck from over-extension i.e. moving in extreme rearward position thus helping the head from a risk of whiplash injury. That means, the head rest eliminates the entire distance of the head and neck movement thereby preventing further injury. NHTSA began to enforce the use of headrests on the front and outer seats of all cars and are also expanding the scope of authorization to vans, pickup trucks, and SUVs. The law does not require automotive manufacturers to incorporate them in the back seat of any vehicle. The vehicle type is further segmented into passenger cars and commercial vehicles. The passenger cars segment holds the largest share in the global market and is expected to uphold its dominance over the forecast period. According to the report issued in the year 2016 by the World Health Organization, 50 million individuals worldwide suffer from non-fatal injuries in road traffic accidents each year. However, this number has witnessed a decline owing to the utilization of right safety systems and is likely to further drop down in the coming years. Also, the stringent norms imposed by the government to enhance the passenger safety is projected to boost the expansion of the passenger car segment, thereby creating high opportunities for the automotive whiplash protection equipment in the global market.
Key Market Driver -
Increasing safety in vehicles along with the stringent government safety norms is expected to drive the growth of the market in the forecast period.
Key Market Restraint -
High cost of installation may hamper the growth of the market during the forecast period.
Major players operating in the global automotive whiplash protection equipment market include Robert Bosch GMBH, Johnson Controls, Continental AG, ITW Automotive Products GmbH, Toyota Motor Corporation, Volvo, Lear Corporation, Autoliv Inc., ZF Friedrichshafen AG, Aisin Seiki Corporation, Hyundai Mobis Co., Ltd, Kongsberg Automotive Holding ASA, Takata Corporation, and Ningbo Joyson Electronic Corp. among others.
Geographically, the automotive whiplash protection equipment market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Asia Pacific accounts for the maximum share in the global market and is expected to further propel at a faster pace in the forecast period. The rapid growth in the number of passenger cars, along with the rise in the income level of people and increasing investments by the automotive companies in this region especially in the developing economies such as India and China are the foremost factors for the high demand for passenger cars, thus fuelling the market growth in this region. Europe is the second leading region in the global market in terms of revenue owing to the existence of leading automotive players and the rapid adoption of technologically advanced features in vehicles. North America holds significant share in the global market owing to the stringent regulations pertaining to the safety of roads, vehicles and occupants as well as the growing registration for new vehicles.
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