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Baby bottles are widely used across the globe to feed the water, drink, and instant formula supplements to infants and toddlers across the world. Increasing the female working population and their hectic work schedules along with rising awareness of the baby care products is expected to drive the global baby bottle market. Growing preferences of the women populations to prefer ready to drink baby food products such as instant milk formula give rise to the demand for the baby bottle market. In addition to this, increasing demand for nurseries and kinder garden schools gives rise to the use of baby water bottles and grows the market.
Companies use extensive distribution strategies of pushing baby care products in bulk quantity to the various distribution channels such as retail stores, supermarkets, shopping malls, and online. Manufacturers in the baby bottle segment designs custom bottle shapes and sizes to meet the increasing demand for baby bottled products. Companies in the baby bottled category extensively use merger and acquisition strategies to expand their business portfolio of baby care category, which ultimately drives the baby bottled market. For instance, in Feb 2020, Ljubljana, a Slovenia’s largest private equity fund, started merger and acquisition with leading baby and child care shops to create a major position in Slovenia in baby and child care segment.
Increasing preferences of the women to consider baby bottled drinks as a nutritious supplement to the baby, along with a rising global population of infants, is expected to be a key driver for the growth of baby bottled market. In addition to this, companies adopt innovative technologies in the baby bottles of their baby care category to attract parents to purchase the new style of baby bottles. This, in turn, is expected to drive the market growth. For instance, in September 2019, a Korean start-up Little one, has launches smart bottles which promise to bring all sort of joy by letting technology take care of baby worries.
Extensive branding and marketing activities by the various companies attract peoples to purchase baby bottles and bolster the market. Moreover, increasing different brands in the baby instant formula drinks segment along with baby packaged food products drives the growth of baby bottled market.
However, growing preferences of the women to prefer homemade food for their baby, most preferably in the rural areas across the globe, hinders the baby bottled market. Also, increased competition in the baby care segment creates entry barriers for the new entrants in the baby bottled market.
Key Market Driver -
Rising women’s preferences towards baby bottled products coupled with increasing infant population across the globe is expected to propel the growth of the market.
Key Market Restraint -
Increasing preferences of the women across the globe to prefer homemade food for their baby is anticipate to hamper the growth of the market
The global baby bottle market involves various key players such as Handi-Craft, Philips, Chicco, Bouche Baby, Evenflow, Munchkin, Pigeon, BABISIL, Mayborn Group, Comotomo, Artsana SPA., Richell Corporation, etc.
The global baby bottle market is segmented by product type, by baby category, by distribution channel, and by geography.
Based on the product type, baby bottles are categorized into plastic baby bottles, stainless steels baby bottles, glass baby bottles, and others such as silicone baby bottles, disposable baby bottles, and anti-colic baby bottles, etc. plastic bottle segment is anticipated to hold major share of the market owing to their lightweight and brittle nature as compared to other baby bottles.
Based on the baby category, the baby bottle market is segmented into infants and toddlers. The infant segment accounts for the major share of the baby bottled category due to the rising necessities of the infant bottles for breastfeeding milk to provide complete nutrition feed to the infants.
Based on the distribution channel, the baby bottle market is segmented into offline and online channels of distribution. The offline channels of distribution including, supermarkets, hypermarkets, department stores, and retail stores, are projected to hold a major share for the global baby bottle market owing to the easy availability, accessibility, and wide choices of the baby care products in one place.
Based on geography, the global baby bottle market is segmented into North America, Europe, Asia Pacific, South America, Africa, and the Middle East.
North America is projected to hold a major share of the global baby bottle market. The countries such as the United States, Canada are the major contributor to the growth of the baby bottled market. In the United States, Increased consumption of breastfeeding milk for the children that require milk feeding bottles of different sizes is mainly driving the growth of the market in the North America region. According to the Multidisciplinary Digital Publishing Institute (MDPI), in the United States, 75% of the baby infants initiate breastfeeding from birth by the age of 3 months accounts for 2.7 Million in May 2016.
Also, the Canada region is expected to hold a significant share of the baby bottle market owing to increasing sales of the baby food category in Canada. According to New Frontiers In Food Co-founded by the COSME Programme of the European Union, functional food product sales in the baby food category in Canada is increased by 214% in 2018 as compared to that of the average of the years from 2015 to 2017.
Asia Pacific region is expected to grow at a faster rate for the global baby bottle market. The countries such as China and India play a major role in the development of the baby bottle market in the Asia Pacific region. Increasing awareness of the baby bottled products coupled with rising infant populations in these countries are the major factors contributing to the growth of the market. In addition to this, increasing sales of baby care products in these regions drives the baby bottle market. According to China-Children-Baby-Maternity-Expo (CBME), 2018, 66% of the companies in China surveyed shows that their sales revenue in the baby care business increased by 20% in 2018 as compared to the previous year.
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