Baby Pram Market Size, Share & Industry Analysis, By Product Type (Lightweight Pram, Full-Size Pram, Jogging Pram, and Double Pram), By Age (12-36 months, 0-6 months, and 6-12 months), By Distribution Channel (Supermarkets, Specialty Stores, and E-Commerce), and Regional Forecast till 2032

The global baby pram market is driven by increasing urbanization, increased disposable income, and greater awareness of baby safety. The market meets the demands of parents by offering easy and safe transportation for newborns and toddlers. Baby prams are commonly used for outside activities such as shopping, walking, and travelling, representing convenience and comfort in childcare.

The COVID-19 pandemic had a detrimental influence on the baby pram business in 2020, with limits on movement and lower retail sales limiting growth. However, following COVID-19, the industry recorded a revival due to reduced regulations and an increased desire for outdoor family activities. Convenience, safety, and an ever-expanding selection of creative, lightweight, and multi-functional pram designs are major demand drivers.

Baby Pram Market Driver

Rising Need for Space-Saving Baby Mobility Options to Impel Industry Expansion

The baby stroller and pram industry is being pushed by rising urbanization and the need for space-saving baby mobility options. Rising disposable incomes, particularly in emerging markets, drive parents to purchase innovative prams. The increased awareness of kid safety and comfort has fueled the demand for lightweight, small, and ergonomic designs with sophisticated safety measures.

Premium prams equipped with smart features such as GPS trackers and weather shields are gaining popularity for outdoor activities. Technological advances such as folding designs and all-terrain capabilities drive market expansion. The growing global concern for children's safety pushes the expenditure on premium infant care items, greatly increasing the baby stroller industry.

Baby Pram Market Restraint

High Prices of Premium Prams May Restrain Industry Growth

The baby prams market confronts a number of constraints that may impede expansion. The high prices of premium, feature-rich prams sometimes deter price-sensitive customers. Some prams are too large for urban households with little storage space. As the demand for eco-friendly solutions grows, producers must comply with a variety of rules, adding to the complexity.

The availability of used prams and minimalist parenting styles may lower the demand for new items. Furthermore, supply chain interruptions, such as material shortages and logistical delays, raise costs and impede output. Compliance with high environmental and safety regulations can be costly, limiting the market's development potential.

Baby Pram Market Opportunity

Heightened Significance of Baby Safety to Create New Growth Avenues

Eco-friendly prams are becoming increasingly popular in the baby pram industry. Parents are increasingly prioritising safety and environmental sustainability, resulting in the adoption of prams devoid of toxic chemicals such as BPA, formaldehyde, and PVC. Online platforms allow parents to explore and compare eco-friendly stroller alternatives, resulting in more educated purchases.

The industry has also seen a boom in all-terrain and jogging prams, which are meant for health-conscious parents who live an active lifestyle. These prams have greater durability, suspension, and lightweight folding designs that are suitable for a variety of terrains. Furthermore, multipurpose prams with convertible features, such as adjustable handlebars and reversible seats, are gaining popularity due to their versatility and cost-effectiveness, which meet current parental demands.

Segmentation

Key Insights

The report covers the following key insights

• Overview of the overall balloon industry
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter's Five Forces Analysis
• Recent Technological Advancements 

By Product Type

By product type, the baby pram market is segmented into lightweight pram, full size pram, jogging pram and double pram.

The full size pram segment dominates the market due to its extensive features, which include ample storage, greater comfort, and flexibility for newborns and toddlers. Parents choose these prams as they are durable and convenient, making them suitable for long-term usage.

The jogging pram segment is expected to grow at the fastest CAGR over the forecast period, led by a rising number of health-conscious parents who prefer strollers intended for active lifestyles. Jogging prams are suitable for outdoor activities owing to features such as increased suspension, durable wheels, and ergonomic designs, responding to the growing trend of mixing exercise with parental convenience.

By Age

By age, the baby pram market is categorized into 12-36 months, 0-6 months, and 6-12 months.

The 0-6 months segment dominates the baby pram market since newborns and babies in this age group require specialist prams that prioritize safety, comfort, and support for their fragile bodies. Parents frequently purchase high-quality prams at this vital stage of growth, making it the most popular sector.

The 12-36 months segment is predicted to expand at the fastest CAGR over the forecast period due to the rising demand for adaptable and robust prams that can handle toddlers as they become more active. The segment growth is driven by features such as flexible seating, bigger storage, and long-term usage, which appeal to budget-conscious parents seeking longer utility.

By Distribution Channel

By distribution channel, the market is classified into supermarkets, specialty stores, and e-commerce.

The specialty stores segment dominates the baby pram market owing to parents' trust and confidence in these businesses, which frequently provide professional advice and high-quality items customized to individual needs. The ability to physically inspect and verify things boosts client confidence, making this channel dominating.

The e-commerce segment is predicted to develop at the fastest CAGR over the analysis period, driven by an increased preference for online purchasing. E-commerce platforms are popular due to ease, broad product variety, competitive price, and thorough consumer reviews. Furthermore, increased internet penetration and discounts provided by online merchants fuel the expansion of this channel.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The baby pram market varies significantly among regions, driven by variables such as birth rates, urbanization, and socioeconomic situations.  Asia is fueled by its vast population and rising disposable incomes. North America and Europe are mature markets where the emphasis is on luxury and environmentally friendly strollers, with buyers increasingly preferring high-quality models. However, dropping fertility rates—1.7 children per woman in the U.S. and 1.5 in Europe—may constrain market expansion in the long run.

Africa, with a birth rate of 4.4 children per woman, offers an increasing potential as urbanization accelerates. As families in these regions embrace Western lifestyles, the demand for baby prams is likely to increase dramatically.

Key Market Players

• Goodbaby International Holdings Ltd. (China)
• Dorel Industries Inc. (Canada)
• Artsana Group (Chicco) (Italy)
• Britax Childcare (U.K.)
• Bugaboo International B.V. (Netherlands)
• UPPAbaby (U.S.)
• Stokke AS (Norway)
• Hauck GmbH & Co. KG (Germany)
• Peg Perego SpA (Italy)
• Joie International (U.K.)

Key Industry Developments

• In August 2024, Stokke, the renowned Scandinavian company, announced the arrival of the Stokke® YOYO³ stroller, representing a substantial advancement of the original YOYO® stroller. The YOYO³ has improved ventilation, a wider sun cover with water-repellent and anti-UV fabric, reflective wheels, and a storage capacity of 22lbs. The lightweight stroller is designed for simple travel and everyday usage, folding compactly and being carry-on suitable. It converts from baby to toddler with a variety of attachments, including a twin stroller option. With this revolutionary product, Stokke continues to prioritize quality, safety, and family togetherness.
• In August 2021, PUMA announced a cooperation with CYBEX to produce a line of strollers geared for active families. This collection comprises the ZENO, a flexible four-in-one stroller that can be pushed, towed, or linked to a bike or skis, as well as the lightweight AVI, which is great for jogging. Both strollers include reflective features and protective PUMA 'stand guards' for increased visibility. PUMA CEO described the introduction as part of their inventive strategy, complimenting their new range of performance running shoes. This collaboration stresses a shared interest for active lives and cutting-edge design, which aligns with current parental concerns.