Baby Strollers Market Size, Share & Industry Analysis, By Category (Standard/Single Strollers, Double Strollers, Jogging Strollers, and Others), By Age Group (0-6 Months, Between 6-12 Months, and Above 12 Months), By Distribution Channel (Offline Stores and Online Stores/E-commerce), and Regional Forecast, 2026-2034

The global baby strollers market size was valued at USD 2.83 billion in 2025. The market is projected to grow from USD 3. billion in 2026 to USD 4.77 billion by 2034, exhibiting a CAGR of 5.97% during the forecast period.

Baby Strollers are wheeled carriages, usually with a folding top for pushing a baby around. These products are gaining significant popularity among parents as they offer several benefits, particularly for the safety of the baby.

The increasing number of newborn babies globally, particularly in regions with a high birth rate, is one of the crucial factors driving the market growth. According to the United Nations Children's Fund (UNICEF), a government agency of the United Nations, the number of babies born worldwide increased from 133,990,599 in 2022 to 134,279,612 in 2023.

The increasing trend of urbanization is leading individuals to move into smaller living spaces and hectic lifestyles, prompting parents to seek compact and easily maneuverable strollers that fit seamlessly into urban environments. The demand for innovative strollers designed for urban cities is growing significantly among urban dwellers. Several prominent players are launching strollers specifically for urban consumers. For instance, in March 2024, Thule Group, a Sweden-based sports and outdoor company, launched its new stroller, Thule Urban Glide 3, with a four-wheel option. According to the company, the new 3-wheel stroller features a spacious side-by-side stroller designed to fit through doorways without sacrificing comfort. In addition, the 4-wheel stroller offers maneuverability for urban exploration.

The global baby strollers market had a severe impact in 2020 due to the COVID-19 pandemic. The pandemic disrupted the global supply chain, causing delays in the manufacturing and distribution of baby strollers due to factory closures and international trade restrictions during 2020. Furthermore, a surge in the adoption of essential baby products, such as baby food and hygiene products, declined the demand for baby strollers owing to economic uncertainties and reduced discretionary spending during the pandemic.

The increasing demand for eco-friendly products made from recycled materials, organic fabrics, and non-toxic components among environmentally conscious individuals boosts the demand for baby strollers. Furthermore, the growing availability of baby strollers made from sustainable materials propels the product demand globally. Furthermore, various companies are introducing environmentally friendly strollers owing to increasing consumer environmental and sustainability awareness. For instance,  

In April 2024, Mima, a California, U.S.-based baby gear company, announced the launch of its new stroller, Mima Cero. According to the company, the new stroller features seats made using polymeric hybrid system (PHS) material (made from anti-bacterial polypropylene with no chemical treatments or additives).

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the overall baby stroller industry.
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter's Five Forces Analysis
• Recent Technological Advancements

Analysis by Type

Based on type, the global baby stroller market is segmented into standard/single strollers, double strollers, jogging strollers, and others. The standard/single strollers segment is anticipated to dominate the market, favored by the increasing product availability and continuous innovation by prominent market players.

The jogging strollers segment is expected to grow significantly through the forecast period owing to the growing emphasis on health and fitness among parents, who are incorporating physical activities such as jogging and running into their daily routines. Various market players are introducing jogging strollers to cater to increasing demand. For instance, in June 2023, Radio Flyer, a U.S.-based kids products company, launched its new Momentum Jogging Stroller with quick switch steering.

Analysis by Age Group

Based on age group, the global market is bifurcated into 0-6 months, between 6-12 months, and above 12 months. The between 6-12 months segment will likely hold a major market share in the forthcoming years owing to the wide availability of innovative products and rising product awareness among parents. Several manufacturers are launching new products to diversify their portfolio. For instance, in October 2021, Evenflo, a brand of Goodbaby International, a China-based juvenile products company, launched its new Evenflo Gold Otto Self-Folding Stroller designed for kids weighing up to 55 lb.

Analysis by Distribution Channel

Based on distribution channels, the global baby strollers market is divided into offline stores and online stores/e-commerce. The offline stores segment held a major market share in 2023 due to the extensive availability of products and increasing retail presence across countries. Several prominent players are launching new retail stores to expand their reach across countries. For instance, in May 2023, Thule Group, a Sweden-based sports and outdoor company, launched its new 55 square meter store at Nordiska Kompaniet department store in Stockholm, Sweden.

In July 2022, Thule Group, a Sweden-based sports and outdoor company, launched its new concept store at Open Kennedy Shopping Mall in Santiago, Chile. According to the company, the new launch is to expand its presence across the Latin America region.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is anticipated to lead the global baby strollers market during the forecast period due to factors, including the growing number of single parents & nuclear families, rising disposable incomes, and increasing birth rates. Moreover, the presence of major baby stroller manufacturers, including Mima, Radio Flyer, and Newell Brands,  across the region contributes to the wide availability of new products, escalating regional market expansion.

Asia Pacific is expected to grow significantly during the forecast period owing to the growing number of newborns across China, India, Japan, and Indonesia. Moreover, the rising number of working women is significantly contributing to the adoption of strollers across the region.

Key Players Covered

The report includes the profiles of key players, such as Radio Flyer, Bugaboo International B.V., Thule Group, Mima, Newell Brands,  Star and Daisy, Goodbaby International Holdings Ltd., Nuna Intl BV, UPPAbaby, and Baby Jogger LLC.

Key Industry Developments

• March 2024: Mima, a California, U.S.-based baby gear company, launched its new xari max Black & Gold Special Edition full-size stroller across the U.S. According to the company, the new stroller features a magnetic buckle, built-in UV 50 protection, and seat for children upto 50 lb.
• September 2023: Radio Flyer, an Illinois, U.S.-based kids' products company, launched its new Voy Quad Stroller Wagon for four kids. According to the company, the new stroller features 5-point safety harnesses, an XL rear storage bag, and eight cup holders for adults.