Badminton Apparel Market Size, Share, and Industry Analysis By Product (Top Wear, Bottom Wear, Accessories, and Others), By Material (Synthetic and Organic & Natural), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Channels, and Others), and Regional Forecast till 2032

The global badminton apparel market is expanding driven by rising expenditure on apparels. Sportsmen essentially wear badminton gear and fitted and lightweight apparel while playing on the badminton sport field. These products enable users to perform a wide range of shuttlecock-pushing motions. Businesses offer sweet-absorbing property-based badminton apparel to enable sportsmen to overcome sweat's impact on their badminton performance. For instance, KW FLEX Racket specialists offer sweat-soaking fabric technology-based shirts and suits for badminton sportsmen.

The closure of badminton courts and sports clubs due to the lockdown restrictions imposed during the COVID-19 pandemic significantly impacted the product consumption rate across many countries worldwide. In addition, the closure of apparel retailing shops and specialty sports stores due to lockdown restrictions significantly lowered badminton apparel product sales globally. 

Badminton Apparel Market Driver

Increasing Female Participate Rate in Badminton Sports to Drive Market Growth

Soaring female participation in badminton sports activities is expected to increase women's sports apparel sales, driving the global market growth. Sports industry organizations and governmental sports and culture industry-related agencies continuously initiate badminton sports events to increase sports awareness. These governmental initiatives could increase the number of female badminton sportsmen, driving product revenues across many countries globally. Badminton England, a U.K.-based sports governing body, reported an almost 95% annual jump in female badminton sports participation, reaching 285,400 in the financial year 2021-2022.

Badminton Apparel Market Restraint

Higher Usage of Alternative Sportswear May Restrain Market Growth

Due to the higher costs of specialized badminton gear, including apparel, rackets, shoes, and others, casual players prefer athleisure or general sportswear for badminton sports activity. Such an aspect is expected to restrain the growth of the global badminton apparel market.

In addition, significant competition from unorganized manufacturers offering cheaper-priced products poses challenges to the key players in their business expansion activities, negatively impacting the global market growth.

Badminton Apparel Market Opportunity

Technology Advancements in the Badminton Apparel to Favor Market Growth

Manufacturers produce sweat-proof, moisture-wicking, odour-resistant, and lightweight material-based apparel and suits to enhance the overall performance of the sportsman on the badminton field. Continual manufacturers’ provision of innovative fabric technology-based products creates newer business growth opportunities for industry innovators in the global badminton apparel market. 

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Sports Apparel Market
• Supply Chain & Regulatory Analysis
• SWOT Analysis
• Porter's Five Forces Analysis
• Recent Industry Developments – Product Launches, Mergers & Acquisitions, Joint Ventures, Collaborations, and Partnership & Expansion

Analysis by Product

By product, the market is divided into top wear, bottom wear, accessories, and others.

The top wear segment is expected to hold a major market share due to the higher accessibility of consumers to badminton T-shirts with diverse color options, sizes, and designs. In addition, continual manufacturers’ provision of sweat-soaking fabric technology-based badminton apparel supports segmental revenue growth worldwide. Regular sports club members’ utilization of T-shirts with brand logos and fashion symbals drives the consumption of T-shirt products globally.

Analysis by Material

By material, the market is bifurcated into synthetic and organic & natural.

The synthetic segment is expected to hold a major market share due to the easy consumer accessibility and affordability of synthetic material-based products over their counterpart. In addition, advancements in developing synthetic formulations used while producing synthetic badminton apparel products drive synthetic segmental growth.

Analysis by Distribution Channel

Based on distribution channel, the market is segmented into hypermarkets & supermarkets, specialty stores, online channels, and others.

The specialty stores segment is expected to hold a major market share due to the stores’ provision of branded and premium-priced badminton apparel to sportsmen and casual high-income badminton players. In addition, growing infrastructural settings related to the sports clubs and sports gear shops offering branded sports apparel drive specialty stores' segmental growth.

Regional Analysis

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Based on region, the global badminton apparel market is classified into North America, Europe, South America, and the Middle East & Africa.

The North America market is expected to hold a major market share due to the higher U.S. and Canadian badminton sportsman’s spending on apparel & accessories. In addition, increasing sports apparel manufacturers’ participation with sports clubs to increase their product reach accelerates product revenues across the U.S. and Canada.

• In March 2024, Yonex renewed its sponsorship partnership with Badminton Canada to provide badminton apparel to the partnered firms’ sports participants in Canada. 

Key Players Covered

• Yonex Co., Ltd. (Japan)
• Li-Ning Company Limited (China)
• Babolat (France)
• FZ FORZA (Denmark)
• VICTOR RACKETS IND.CORP. (India)
• Apacs Sports (M) Sdn Bhd (Malaysia)
• ASICS CORPORATION (Japan)
• Lululemon Athletica, Inc (Canada)
• SiATEX Global (Bangladesh)
• FELET INTERNATIONAL HOLDINGS SDN BHD (Bangladesh)

Key Industry Developments

• In July 2024, Yonex, in partnership with the Badminton Association of Malaysia (BAM), launched a kit of badminton wearables for the Malaysian sportsman. These wearables are available in blue, white, and red scheme colors.
• In January 2023, Yonex, a badminton equipment brand, expanded the production plant facility to increase the supply rate of badminton products, including apparel, in India.