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Barbecue sauce is widely recognized as a flavoring sauce, condiment, marinade, or topping for various vegetables and meat cooked products such as beef ribs, pork, and chicken. Barbecue sauce is available in different flavors such as Blueberry BBQ Sauce, Spiced Rum BBQ Sauce, Barbecue Sauce, and many others. The product is used as an ingredient and useful for enhancing the organoleptic property of specific food products. The rising popularity of barbecue sauce can be attributed to changing consumer pellets and rising desirability towards exclusively flavored food products. According to estimates of the Association for Dressings and Sauces, the Texans prefer smoky barbecue sauce, West Coast prefers sweet and bold flavors, and South people prefer mustard-based Carolina gold sauce.
Giant global food manufacturers such as The Kraft Heinz Company, Specialty Food Association, Inc., Renfro Foods, and others are launching new products and collaborating with prominent global and local market players to keep their prominence in the global market. For instance; in April 2019, The Kraft Heinz Co entered into a partnership with Ree Drummond and launched a brand of dips and dressings, pasta sauces, and barbecue sauces.
Key Market Driver -
Increasing demand for barbecue sauces for culinary purpose is expected to drive the growth of barbecue sauce market.
Key Market Restraint -
Presence of substitutes for barbecue sauces such as plum sauce, home-made marinades, hoisin sauce, and others is expected to restrain the market growth
Changing lifestyles and increasing urbanization across various developing economies is encouraging consumers to spend on unique and exotic culinary and dishes, which is projected to aid the market growth of barbecue sauces as they are getting rapid recognition as an ingredient that can enhance the overall taste of a dish. Increasing consumer willingness to mimic the restaurant-like taste at home is contributing to proliferating the adoption of barbecue sauces in households, which in turn is positively driving the global barbecue sauce market. There is a high demand for barbecue sauce among consumers and low cost for manufacturing the product which is encouraging many aspiring as well as existent market players for entering into the barbecue sauce market. However, the presence of alternatives for barbecue sauces such as plum sauce, home-made marinades, hoisin sauce is one of the factors that can hamper the market growth during the foreseeable years.
Some of the key companies that are present in the barbecue sauce market include Kraft Foods Inc., KC Masterpiece, Memphis Barbecue Co., ConAgra Foods, Inc., Sweet Baby Ray’s, Specialty Food Association, Inc., Suclebusters, Victory Lane BBQ, Renfro Foods, Stubb's Bar-B-Q, and others.
Among nature, the conventional barbecue sauce segment is expected to dominate in the global barbecue sauce market owing to the widespread availability of conventional barbecue sauce in various flavors across the globe. The demand for traditional barbecue sauce is increasing in the foodservice industry which is one of the significant factors driving the segment’s growth. The demand for organic barbecue sauce is also expected to grow during the foreseeable years due to increasing consumer’s inclination towards chemical-free food products.
Among the distribution channel, mass merchandisers, such as supermarkets/hypermarkets are anticipated to be one of the leading chains. Huge consumer dependency on supermarkets/hypermarkets for the purchase of grocery products due to the availability of many products under a single roof is expected to contribute significantly to the growth of the barbecue sauce market.
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North America is projected to hold the dominant share in the global barbecue sauce market, owing to rapidly changing consumer taste pallets across the region, coupled with increasing willingness to try continental dishes. Increased demand for healthy and roasted vegetables and meat dishes in North America is expected to positively impact the sales of barbecue sauce in the region. The market in Asia Pacific is anticipated to grow at a crucial pace during the forecast period, attributed to the increasing interest of global and regional barbecue sauce market players in the Asia Pacific market, due to the presence of a huge consumer base and enormous profit potentials.
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