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Bath oils consist of immensely benefiting ingredients that provide nourishment, and hydration to the body and also helps in skin cleansing and washing. Bath oils made up of a blend of synthetic and natural materials effectively provides germ protection solution to the skin and thereby increases the skin fitness of an individual. Rising party and celebration trends among the global population give rise to the necessities for the glossy appearances by an individual which gives rise to the demand for the bath oils made up of different flowers such as demask rose, lavender, and chamomile.
Companies are keenly focusing on innovation in oil bath products. It involves the addition of the benefitting ingredients into the essence of the bath oil products for improving skin quality. For instance, in November 2019, Lubrizol, a chemical specialty company has created Algapur HSHO Algae oil made up of important ingredients to provide an effective skincare solution and can be used in shampoo’s, sun cares, and bath products. Various marketing activities conducted by companies related to the body care products result into the increasing demand for various bath & body care products.
Increasing awareness of personal hygiene among the people give rise to the demand for bath oil products. Rising disposable income and the growing preferences towards luxury lifestyle is shaping the demand for the product in the near future. Additionally, growing infrastructural facilities such as supermarkets and cosmetic stores provide ease in the supply of personal care products which in turn is expected to propel the growth of the market. For instance, in 2018, Carrefour, a multinational retail company has signed an agreement with the mosque council to install 300 mini-supermarkets in Indonesia.
Moreover, growing incidences of skin related problems such as skin aging, dark spots, and rashes give rise to the consumption bath oil products as they are more effective in improving skin quality and in overcoming all sort of skin problems. Increasing demand for the scented body nourishing products creates newer opportunities for the companies to launch the bath oils into the fragrance category that results in the growth of the market. Furthermore, the availability of the various body care related information and tips on social media sites, and video-specific sites influences individuals to use bath oils as their regular routine product. However, increasing incidences of the side effects due to chemically active bath care products are anticipated to hamper the market demand.
Key Market Driver -
Rising awareness of personal hygiene among the global population is driving market growth.
Key Market Restraint -
Growing incidences of the side effects due to the usage of the bath oils is anticipated to restrain the market growth
The key companies operating in the global bath oil market are Estee Lauder Inc., Dr. Teals, Hempz, Avon Products Inc., Viva Naturals, Alpha Keri, Evyan, Neals Yard Remedies, Shea Moisture, Burt’s Bee’s Inc., Sephora, etc.
The global bath oil market is segmented by type, distribution channel, end-user, and geography. Various types of bath oils differ from one another based on the ingredients used in it. By type, the market is segmented into synthetic bath oils and natural bath oils. The natural bath oil segment is projected to hold a major share of the market as it provides smoothness, nourishment, and cleansing to the skin and avoids side effects such as skin itching than that of synthetic bath oils.
Based on the distribution channel, the market is segmented retail stores, supermarkets & hypermarkets, specialty stores, and online. Supermarkets & hypermarkets segment is expected to hold a major share of the market owing to the wide availability of the branded body care products as well as store discounts and coupons in these stores which attracts the consumer to purchase cosmetics and personal care products.
Based on end-user, the market is segmented into babies and adults. The baby segment is expected to dominate the market because of the wide availability of the bath and massage products for baby and kids such as bath oils, baby shampoos and soaps, massage oils, baby powders, and others.
By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The Europe is projected to dominate the market owing to the large import of the scented essential oils products such as bath oils, body massage, and hair oil. According to the CBI Ministry of Foreign Affairs, essential oils import in Europe has witnessed an annual growth of 12% from 2013 to 2017 and is estimated to 90,000 tonnes in 2017. Moreover, rising spending power of the consumers on the scented bath products results in the increasing consumption of the aromatic bath oils in countries such as the UK and the Netherland. According to the Fragrance Foundation, in 2018, UK consumers spend USD 4.35 billion on scented bath and body products. Also, the presence of the higher income group of the population in the region is expected to drive the demand for luxury personal care products.
Asia Pacific region is expected to grow at a faster rate owing to the increasing consumption of the baby and child-specific products such as lotions, bath oils, massagers and others especially in countries such as China, and India. According to the International Journal of Recent Technology and Engineering (IJRTE), in India, total sales for the baby and child-specific category has reached to USD 270 million in 2016 and is expected to grow by 8% and predicted to reach to USD 380 million by 2021. Furthermore, increasing awareness regarding hygiene simultaneously helps to increase the demand for personal hygiene and care products in the region. Moreover, excess humid conditions, as well as growing ageing population influences people to use bath oil and other essential skincare products to solve skin ageing and dryness problems. According to the United Nations Department of Economic and Social affairs, the ageing population in the eastern & south eastern Asia region was estimated to nearly 6% of the total population in the region in 1990 and is increased to 11% in 2019.
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