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Behavioural Therapy Market Size, Share & Industry Analysis, By Type (Cognitive Behavioural Therapy, Cognitive Behavioural Play Therapy, Systematic Desensitization, Aversion Therapy), By Application (Depression, PTSD (Post-Traumatic Stress Disorder), Eating Disorders, Anxiety Disorders, Substance Abuse), By Patient Type (Children, Adult), By Treatment Settings (Hospitals, Outpatient Clinics, Community Health Centers, Others) and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI103345 | Status : Ongoing



Behavioural therapy, also known as psychotherapy, is a term that broadly refers to the treatment that helps alter potentially self-destructing or unhealthy behaviours in a patient. People most commonly seek behavioural therapy to treat depression, anxiety, panic disorders, anger issues, post-traumatic stress disorder (PTSD). It is also used to treat patients suffering from eating disorders, autism, substance abuse, and personality disorders. Increasing prevalence of behavioural disorders, growing awareness and social acceptance of behavioural disorders, clinical advancements in therapy and medication management, increasing awareness about the behavioural therapy are some of the factors that are expected to boost the market growth during the forecast period. According to World Health Organisation, in 2015, the proportion of the global population living with depression was estimated to be 4.4% and is common in females (5.1%) than in males (3.6%).         

Rising prevalence of behavioral disorders (depression, anxiety), increasing awareness among people about behavioral therapies, and government initiatives for increasing awareness regarding occurrences of behavioral disorders are some of the factors that are driving the market growth.

However, limited access to mental health care providers, lack of trained medical healthcare providers in emerging regions are some of the factors expected to hamper the growth of behavioral therapy market.

Up Arrow

Key Market Driver -

Rising prevalence of behavioral disorders, clinical advancements in therapy management

Down Arrow

Key Market Restraint -

Limited access to mental health care providers

Market Segmentation:

By type, the market can be segmented into cognitive behavioral therapy, cognitive behavioral play therapy, systematic desensitization, aversion therapy, and others. By application, the market can be segmented into depression, PTSD (post-traumatic stress disorder), eating disorders, anxiety disorders, substance abuse, ADHD (attention-deficit/ hyperactivity disorder), bipolar disorder, and others. By patient type, the market can be segmented into children and adult. By treatment settings, the market can be segmented into hospitals, outpatient clinics, community health centers, and others.

Geographically, the behavioral therapy market can be segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Key Players Covered:

The major companies in the global behavioural therapy market report includes Magellan Health, Inc., Acadia Healthcare, Universal Health Services, Inc., Springstone, American Addiction Centers, Haven Behavioural Healthcare, Inc., Behavioural Health Group, PEOPLE'S CARE HOLDINGS, INC., and other prominent players.

Key Insights

  • Number of Behavioural Therapists for Key Countries/Regions

  • Diseases Prevalence for Key Countries/Regions

  • Pricing Analysis - Behavioural Therapy Sessions

  • Reimbursement Scenario for Key Countries/Regions

Regional Analysis:

The global behavioural therapy market is expected to be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is anticipated to lead the global behavioural therapy market due to an increasing prevalence of behavioural disorders (depression, anxiety etc.) in the U.S. According to the National Institute of Mental Health, in 2017, an estimated 17.3 million (7.1%) adults in the United States had at least one major depressive episodes. Also, the availability of advanced healthcare infrastructure and research and development in behavioural therapy are the responsible factors for dominance. Europe is likely to have second-largest market share owing to the rising geriatric population and rising prevalence of behavioural disorders. Asia Pacific and Latin America are expected to register a fast market growth during the forecast period due to the increasing number of behavioural disorders, awareness about behavioural therapies and increased government initiatives for increasing awareness regarding occurrences of behavioural disorders. On the other hand, the Middle East and Africa is projected to surge the behavioural therapy market in the near future because of the increasing social acceptance to behavioural disorders and their prevalence.

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By Type

  • Cognitive Behavioural Therapy

  • Cognitive Behavioural Play Therapy

  • Systematic Desensitization

  • Aversion Therapy

  • Others

By Application

  • Depression

  • PTSD (Post-Traumatic Stress Disorder)

  • Eating Disorders

  • Anxiety Disorders

  • Substance Abuse

  • ADHD (Attention-Deficit/ Hyperactivity Disorder)

  • Bipolar Disorder

  • Others

By Patient Type

  • Children

  • Adult

By Treatment Settings

  • Hospitals

  • Outpatient Clinics

  • Community Health Centers

  • Others

By Geography

  • North America (USA, Canada)

  • Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)

  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)

  • Latin America (Brazil, Mexico, Rest of Latin America)

  • Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)

Behavioural Therapy Industry Developments

  • In November 2019, SSQ Insurance partnered with mental health services HALEO (for sleep disorders) and MindBeacon Group (for moderate symptoms of anxiety and depression) to provide digital cognitive behavioural therapy.

  • In October 2018, Medavie Blue Cross and Medaca Health Group launched a virtual cognitive behavioural therapy pilot project to provide easier access to mental healthcare to the patients.

  • In September 2018, Morneau Shepell Ltd launched internet-based cognitive behavioural therapy.

  • Ongoing
  • 2023
  • 2019-2022

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