Bike and Scooter Rental Market Size, Share, and Industry Analysis By Vehicle Type (Bike, Scooter, and Others), By Service (Pay as You Go and Subscription-Based), By Propulsion (Pedal, Electric, and Gasoline), By Operational Mode (Dockless and Station-Based), and Regional Forecast, 2026-2034

The global bike and scooter rental market size was valued at USD 7.82 billion in 2025. The market is projected to grow from USD 9.15 billion in 2026 to USD 32.24 billion by 2034, exhibiting a CAGR of 17.04% during the forecast period.The global bike and scooter rental market is experiencing significant growth due to growing urban populations and escalating traffic congestion. This market focuses on providing sustainable, convenient, and affordable transportation solutions that help reduce urban traffic congestion and carbon emissions.

Furthermore, the increasing adoption of electric bikes and scooters, along with government incentives and investments in eco-friendly infrastructure, is accelerating market expansion and supporting efforts to create more sustainable urban mobility solutions.

• In September 2024, Vancouver officially launched its shared e-scooter program in collaboration with Lime, a leading micro-mobility provider. The initial phase introduced 100 e-scooters and 27 parking stations in Vancouver, British Columbia, Canada.

Bike and Scooter Rental Market Driver:

Urban Mobility and Environmental Concerns are Key Market Drivers

Rapid urban population growth has intensified traffic congestion, prompting city residents to seek faster, more affordable, and eco-friendly transportation alternatives. Additionally, environmental concerns, particularly the need to reduce carbon emissions and pollution, are further driving the demand for sustainable transportation solutions such as e-bikes and scooters. As cities strive to meet sustainability goals, increasing investments in bike-sharing infrastructure and government incentives are further supporting the adoption of these eco-friendly transportation options.

• According to the UN, 55% of the global population currently resides in urban areas and this figure is projected to rise to 68% by 2050. This urban shift highlights the growing need for sustainable and efficient transportation solutions in densely populated cities.

Bike and Scooter Rental Market Restraint:

Property Damage, Theft, and High Maintenance Costs Hinder Growth in the Market

Vandalism and theft lead to financial losses for operators by increasing the need for vehicle replacements, raising costs, and reducing fleet availability. Additionally, frequent use and exposure cause wear and tear, requiring regular maintenance, such as repairs and battery replacements, which adds significant upkeep costs. This ongoing cycle of damage and maintenance can strain operators' budgets, especially in markets with high vehicle turnover and operational intensity, ultimately affecting profitability and service availability.

Bike and Scooter Rental Market Opportunity:

Integration with Public Transportation and Technological Advancements are Key Areas for Growth

Integrating bike and scooter rentals with public transit creates last-mile solutions, enabling partnerships with cities for combined tickets and seamless access alongside buses and trains. Advancements in GPS, app-based rentals, and real-time fleet management enhance user experience, streamline operations, and drive growth in bike and scooter rentals.

Additionally, the growing adoption of electric vehicles and smart city initiatives supports the expansion of these integrated services as they contribute to reduced congestion and improved urban mobility.

• In August 2025, Lyft and Bird partnered to offer Bird scooter rentals in the Lyft app across over 25 U.S. cities.

Segmentation:

Analysis by Vehicle Type:

Based on vehicle type, the bike and scooter rental market is subdivided into bike, scooter, and others.

Scooters, particularly electric scooters, dominate the market due to their convenience for short-distance travel, widespread availability, and increasing popularity in urban areas, offering quick mobility and efficient last-mile solutions. Meanwhile, the bike segment, including traditional bicycles and e-bikes, is also strong, fueled by the rising demand for eco-friendly transport and increased investments in bike-sharing infrastructure.

In August 2024, Voi, a leading e-scooter operator in London, announced plans to optimize its services by maximizing rides with a limited fleet, emphasizing efficiency and sustainability.

Analysis by Service:

Based on service, the bike and scooter rental market is fragmented into pay as you go and subscription-based.

The pay-as-you-go model leads the market due to its flexibility, allowing short-term rentals, which are ideal for urban areas prioritizing convenience and quick access. It is favored by occasional users such as tourists and short-distance commuters.

Meanwhile, the subscription-based segment is growing as the model appeals to regular commuters who use e-bikes or e-scooters daily, offering cost savings and unlimited usage for a fixed fee. This model's growth is fueled by the rise of electric vehicles and government incentives for eco-friendly transportation.

• Scotland is preparing to launch its first e-scooter rental trial within the coming months, marking a significant step in the adoption of micro-mobility solutions in the country.

Analysis by Propulsion:

Based on propulsion, the bike and scooter rental market is subdivided into pedal, electric, and gasoline.

The electric propulsion segment leads the market due to its efficiency, eco-friendliness, and ease of use, making electric bikes and scooters popular for short trips in urban areas. This rise is fueled by environmental awareness and sustainable transportation initiatives.

Pedal-powered bikes remain prominent in recreational and tourist markets, offering an affordable, non-motorized option. Gasoline-powered bikes, while niche, are preferred in regions with limited charging infrastructure or for longer distances, providing greater range than electric models,

• In July 2024, Biketown, Portland's bike-sharing system, expanded its services by adding electric scooters.

Analysis by Operational Mode:

By operational mode, the market is divided into dockless and station-based.

The dockless segment leads the market due to its flexibility, allowing users to pick up and drop off vehicles anywhere, with growth driven by the increasing demand for electric scooters and the widespread use of mobile apps for seamless rentals in urban areas (Statista, TechCrunch). However, station-based models remain relevant in areas with limited space for dockless operations, high-traffic zones requiring organized parking, and cities focusing on urban planning and aesthetics.

Regional Analysis:

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By geography, the market has been studied across North America, Europe, Asia Pacific, and the rest of the world.

The Asia Pacific region, led by China and India, dominates the bike and scooter rental market due to rapid urbanization and environmental concerns driving the demand for shared mobility solutions. The rise in electric vehicle adoption, government incentives, and investments in charging infrastructure further boost growth.

North America and Europe are also key markets, with bike-sharing systems becoming a popular strategy to reduce traffic, and air pollution, and promote sustainability. This growing eco-consciousness is fueling the expansion of rental services across these regions.

• In April 2023, electric vehicle (EV) rental services, particularly for 2-wheelers, surged in India due to increased awareness of EV benefits, improved charging infrastructure, and government incentives.

Key Players:

• Lime (U.S.)
• Bird (U.S.)
• Dott (Netherlands)
• Voi Technology AB (Sweden)
• Tier Mobility (Germany)
• Bolt Technology (Estonia)
• Mobike (China)
• nextbike GmbH (Germany)
• Lyft, Inc. (U.S.)
• CITYSCOOT (France)

Key Industrial Developments:

• In August 2024, Fly-E Group, an electric vehicle company, launched a new e-bike rental service to address the increasing demand for sustainable transportation solutions. This service offers a flexible, cost-effective option for individuals to rent e-bikes, catering to urban commuters and environmentally-conscious travelers. The move is in line with growing trends toward electric mobility and reducing urban carbon footprints. With the rise in popularity of eco-friendly transport, this service aims to make e-bikes more accessible and practical for everyday use.
• In July 2024, Keert, a local logistics company, partnered with Voi, a leading electric scooter and bike rental service, to enhance the availability and quality of e-scooter and e-bike services on the Isle of Wight, a popular island destination in the UK. This collaboration aims to improve the sustainability of transportation options on the island, providing residents and tourists with easier access to eco-friendly mobility solutions. The initiative aligns with broader trends of promoting green transport in urban and tourist-centric areas, contributing to the goal of creating more sustainable, environmentally-conscious communities.