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Bio vanillin is a mixture of essence and flavour extracted from vanilla seed pods and used a flavouring agent in the food and beverages sector. The demand for naturally derived flavours and essence is booming in the food and beverages sector. The consumers are more aware and focussed towards healthy and fit lifestyles and prefer to include natural and plant-based foods and ingredients. The trend is expected to continue in the upcoming years, which indicates the growth in the consumption of bio vanillin in the future.
The rising food and beverages sector, such as food services sector, bakery, and others has led to an increase in the utility of bio vanillin by the food manufacturers and other non-food industry such as pharmaceuticals and fragrances. The product is gaining a huge response over synthetic vanillins, such as ethyl vanillin and another chemical-based vanillin. The demand for bio vanillin is expected to rise during the forecast years (2019-26), due to the growth of several food sectors and non-food industry across the world.
Key Market Driver -
Increased Demand for Flavoured and Varied Food and Beverages
Key Market Restraint -
High Price and High Supply Chain Variability of Natural Vanillin
Westernization in food eating habits among the consumers has given a boost in the popularity of bio vanillin consumption. Consumers are looking for more innovative and experimental food choices as they have a wide range of food varieties in the market, as a result, the popularity of barbeques, special regional cuisines such as Thai and French food, and others are increasing among the consumers. The consumers are willing to pay for varied food preferences along with taste, flavour, and health factor. Increasing cross-cultured food in eating habits and rising trend of dining out is expected to raise the consumption of bio vanillin across the globe.
The rising demand and popularity of the bio vanillin among the consumers are expected to face an impediment due to its low availability in the market. The higher price of raw material results in the price of the final product in the market, which is also serving as a restraint in the global bio vanillin market.
Some of the leading manufacturers and suppliers of bio vanillin in the global market are Prova, Solvay S.A., Evolva, Apple Flavor & Fragrance Group Co. Ltd., Advanced Biotech, and Omega Ingredients Ltd. The manufacturers are focusing on facilities expansion and development in their product portfolio to utilize this opportunity in the market. These key companies are improving to enhance the product quality according to the consumer requirements.
Based on the applications, bakery and confectionery products are emerging with high consumer demand across the globe. The sectors are utilizing a huge quantity of bio vanillin in the manufacturing of their products. The demand for the bakery and confectionery products is increasing along with the consumption of bio vanillin in the market. The rising food services sector and pharmaceutical industry across the world is also expected to increase in the consumption of bio vanillin.
The Asia Pacific is witnessed as one of the emerging markets for bio vanillin across the globe. The consumers in the region are shifting their food preference towards new and innovative food such as ethnic food, authentic cuisines, and others due to increasing income and changing lifestyle. Westernization and urbanization in countries such as India and China have influenced the food eating pattern among the consumer positively. Consumers are more aware of healthy and ethnic food such as Japanese salad which includes vegetables, herbs, fruits, and other natural condiments which utilizes bio vanillin for flavouring the food in significant quantity.
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The pharmaceutical industry is a key asset of the European region, and the rise of the industry has accounted with impressive growth over the last decade. The manufacturers are utilising bio vanillin in the production of medicines, beauty products, cosmetics, and others, which implements the rising consumption of bio vanillin in the upcoming years.
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