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By tradition, the origins of pasta are deeply rooted in Italian cuisine, although similar dishes are also accessible in various cultures, particularly across Asia. Recently, there has been a sharp rise in the demand for convenient food, and this trend is greatly enhancing the consumption of pasta in countries with high and moderate economic development.
In developed countries, pasta, along with bread, is increasingly recognized as a nutritious food, making it a favorite choice among the younger crowd. Moreover, the millennials are widely consuming cheese. Due to this factor, white sauce pasta is becoming a popular trend among food enthusiasts. There is a recent and growing demand for vegan pasta, inspired by increasing health consciousness, ethical considerations, and concerns about environmental sustainability. Consumers usually seek healthier, plant-based alternatives to traditional comfort foods.
Encouraged by these factors, the market for pasta is set to hit USD 108.67 billion in 2032, with a CAGR of 5.34% over the forecast period, as projected by Fortune Business Insights.
Barilla Group is one of the top pasta companies and is known for producing a wide range of pasta products in various shapes and sizes. It operates various pasta brands globally, such as Voiello, Misko, Filiz, Barilla, Tolerant Organic, Yemina, Catelli, Pasta Evangelists, and more. These brands address various consumers’ demands in multiple sectors. The company is constantly refining product quality by manufacturing innovative products. For example, in March 2024, Barilla introduced a new corkscrew-shaped pasta named Cellentani, intensifying its Protein+ line. Chickpeas, and peas, offering a rich nutritional profile of 17 grams of protein and 10 grams of fiber per 3.5 oz serving. The launch of Cellentani addresses the increasing consumer demand for high-protein, convenient food options that maintain great taste.
Ebro Foods, S.A. is a key producer of premium and fresh pasta products in Spain and distributes its products globally. They also manufacture a variety of rice and sauce products. The company is directed by the principles of sustainable growth and generating value for its stakeholders. It has introduced a global framework for sustainability named "HEADING TO 2030" to streamline its activities related to the sustainability business model by 2030.
F.lli De Cecco di Filippo S.p.A is a popular pasta brand that manufactures genuine Italian pasta products. It is highly skilled at producing top-quality pasta products, which consist of durum wheat pasta, organic pasta, and others. The company’s product portfolio features a line of baking products, sauces, oils, vinegar, and more. It has prioritized investments in capacity expansion initiatives to upsurge production volume. For example, in December 2020, De Cecco Group disclosed its commitment to invest in a pasta production company and to increase its overall production capacity. By joining this initiative, the company invested USD 84.7 million during a five-year timeframe, at all of its network plants. The initiative to expand production capacity is projected to enable the company to fulfill the rising global demand for pasta in the market.
Nestle S.A. is among the top food companies globally and offers a broad range of products that include food, pet food, and beverage categories- providing products and services for consumers of all age groups. The company has a worldwide presence, integrating global strategies with local engagement to broaden its reach. The company produces pasta products under the brands ‘Maggi’ and ‘Lean Cuisine.’ Mergers & acquisitions, enhancing R&D capabilities, and sustainability are key growth strategies of the company. They have a strong team of scientists, technicians, and engineers focused on developing nutritional and healthier food products.
Unilever Group is a major international corporation. The company is an expert in developing, manufacturing, and marketing personal care, home care, and food products. The company promotes its Pasta product through the ‘Knorr’ brand. The company supplies high-quality raw materials for its food products by enhancing a strong relationship with above 53,000 suppliers in 150 countries. The company has built a good relationship with governments & Non-Governmental organizations for managing effective CSR activities.
The Kraft Heinz Company is a key international food and beverage company that manufactures and supplies dairy products, sauces, and other food items. The company has an exceptional portfolio of powerful and iconic brands, operating in over 40 countries with dedicated employees at Kraft Heinz and operates globally. The company has been expanding its market reach by introducing new products. For instance, in August 2024, Kraft Heinz unveiled a new tinned pasta product, Carbonara, improving the company’s product offerings. This product is famous for different tinned pasta dishes, such as spaghetti Bolognese and spaghetti hoops.
Borges International Group, S.L.U. is a family-owned company that produces products to enable consumers to enjoy a superior quality Mediterranean diet. The company is a key player in agricultural farms and manufactures a broad line of products, such as seed oil, olive oil, nuts, pasta, dried fruit, snacks, and vinegar. Similarly, it is also associated with the industrial processing and packaging of food products. The company focuses on partnership & collaboration to improve its R&D facilities. For example, Borges formed an alliance with the “International Reciprocal Trade Association” in April 2019. In line with the arrangement, the business targeted to develop its Mediterranean food portfolio, including pasta products. Through this approach, the company intended to invest in the aligned research and development process to improve innovative and healthy food offerings for consumers.
Armanino Foods-Distinction Inc. is a well-known food company located in California, U.S. The company is an expert in the production and marketing of frozen Italian specialty food items. The company specializes in Pasta products that serve both retail and food service markets. The company's product includes sauces, filled pasta, meatballs, pesto, and various other products. Their products are accessible in grocery stores throughout North America and have a rising global reach, entering markets around the world. It has several production and distribution facilities in the U.S.
Banza Inc. is a pasta manufacturing company situated in the U.S. with products accessible in 17,000 stores countrywide. The company offers a range of pasta products, mac and cheese products, pizza, and rice products. Their pasta segment contains rotini, penne, elbows, cascatelli, rigatoni, shells, wheels, and others. The company’s pasta products include approximately 50% more protein, 3 times more fiber, and 25% more carbohydrates than traditional wheat-based pasta.
8th Avenue is a rapidly expanding food manufacturer located in the U.S. The company produces personalized, private-label, and branded products, including peanut butter, pasta, trail mix, snack nuts, granola, and others. It was established in 2018 by combining all of Post Holdings’ private brand businesses. It offers a variety of pasta products, such as short pasta, long pasta, egg noodles, and better-for-you products. The production facilities hold certification from the Safe Quality Food (SQF) program to guarantee food safety and quality. The company holds pasta brands such as Dreamfields and Ronzoni, which have a strong market presence in the U.S.
As the market for pasta resumes to develop, it encourages innovation to meet the needs of health-conscious consumers. There is an expanding interest in nutritious, plant-based, and high-protein options, indicating a notable shift in dietary preferences across different demographics. This trend sets the stage for a bright future, ensuring that pasta remains a most valued item while supporting the modern wellness values, offering various flavors and textures that appeal to changing palates.
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