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In recent years, the consumption of pasta has increased exponentially due to a hectic lifestyles and evolving consumption patterns. Pasta originated in Italy but soon gained importance across the globe due to its instant cooking quality. The demand for pasta is increasing in developing economies of Asia Pacific due to urbanization and western influence. The shift in dietary preferences of the young generation is driving the demand for pasta. Moreover, the rising demand for different shapes of pasta such as fusilli, vermicelli, spaghetti, macaroni and, penne has a positive impact on the growth of the pasta market. The proliferating trend of consuming healthy, organic, free-from foods has given rise to innovative kinds of pasta. For instance, in November 2019, Oba Foods, an Italian company, developed a gluten-free pasta made of West African grain.
Key Market Driver -
Consumer Shift towards Easy to Make Foods
Key Market Restraint -
Rising Popularity of Low-carb Foods
The rising demand for instant, easy to cook foods is expected to be the major driver for the growth of the global pasta market. The companies are offering different types such as canned pasta, frozen pasta, to expand their presence in the market. The product innovations by manufacturing company to cater to the growing demand is expected to fuel the pasta market. For instance, in January 2019, Barilla Holdings launched a 3D printing technology which allows the consumer to make their own customized pasta shapes.
The rising awareness of adverse health effects of consumption of high-carb foods among consumers is expected to impede the growth of the global pasta market. The foods having high amounts of carbohydrates are perceived to be unhealthy; they are often linked to conditions such as obesity and diabetes.
Barilla Holding S.p.A., Nestle S.A., De Cecco di Filippo S.p.A, Mafka OAO, Ebro Foods S.A., TreeHouse Foods, Inc., Fratelli S.p.A., American Italian Pasta Company, Conagra Brands, Inc., and Armanino Foods of Distinction, Inc. are the leading companies operating in global pasta market.
The pasta market is segmented by type, distribution channel and, geography. Dried Pasta is expected to witness promising growth across the globe owing to its higher shelf life. Dried pasta is easily available in a variety of distribution channels because of its easier transportation as compared to chilled and canned pasta. The companies are focused on launching new varieties of dried pasta such as organic, plant-based and fortified pasta to cater to the growing demand.
Hypermarkets and supermarkets are expected to witness prominent growth among distribution channels, owing to high accessibility, variety, and enhanced shopping experience offered by such stores. The foodservice sector is also expected to witness robust growth due to the rising trend of eating in hotels and restaurants.
Europe is expected to witness robust growth of the pasta market on account of rising demand for healthier and organic pasta variants. The manufacturing companies are focused on developing healthier versions of pasta to cater to such growing demand. Product innovation and portfolio expansion also remain a key to sustainable growth of pasta market. For instance, in August 2019, Slendier, an Australian noodle, and pasta brand launched a range of pasta in the U.K. marketplace o- this range is primarily made from konjac. Konjac is an Asian plant that promotes weight loss and aids blood sugar & cholesterol levels.
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North America is expected to witness the promising growth of the pasta market. Consumers are living hectic lifestyles and looking for instant cooking options such as pasta. The increasing trend of eating in cafes and restaurants among the younger generation is expected to fuel the market. Asia Pacific is expected to witness prominent growth of the market due to evolving dietary patterns and discretionary spending patterns.
By Distribution Channel
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