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The global pasta market size was USD 43.63 billion in 2021. The market is projected to grow from USD 46.84 billion in 2022 to USD 77.83 billion by 2029, exhibiting a CAGR of 7.52% during the forecast period 2022-2029. The global COVID-19 pandemic has been unprecedented and staggering, with pasta witnessing higher-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a growth of 7.84% in 2020 as compared to 2019.
These products are affordable and easier to cook, due to which they are widely consumed globally. The manufacturers of these products are constantly developing new products comprising different raw materials. The continuous product evolution also creates an opportunity for market growth. The rising adoption of Western food habits and demand for ready to cook food products are some of the major factors contributing to the pasta market growth.
Increased Consumption of Spaghetti, Penne, Linguine, and Similar Products during the Pandemic to Impact Market Value
Production of food products was impacted during the COVID-19 pandemic, owing to the sudden implementation of lockdown measures and factory closures during the initial stages of the pandemic. Companies faced a shortage of laborers and logistic problems due to increased freight charges during the pandemic. Consumption of linguini, fettuccini, and spaghetti, on the other hand, increased significantly during the pandemic. The consumers stockpiled food products, such as dried linguini, which have a higher shelf life. Companies also ensured that the distribution channel was not impacted and stocks were replenished on time. Hence, the sales of these products exhibited strong growth during the pandemic.
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Growing Adoption of Vegan or Vegetarian Diet to Influence the Market Growth
The consumption pattern of consumers has undergone significant changes mainly due to the outbreak of the COVID-19 pandemic. As consumers are becoming more conscious regarding the environment, the demand for meat-based food products has decreased significantly. Meat processing industries are one of the significant contributors to global warming. Consumers are thus switching to plant-based food products and adopting a vegan or vegetarian diet. As these products are a rich source of carbohydrates, it forms an integral part of the vegan or vegetarian diet. Moreover, new food trends include pairing it with other food products such as soup and salads.
Additionally, the demand for organic products has increased significantly. Thus, manufacturers are developing new product varieties composed of organic wheat to suit the market requirements. For instance, in July 2021, Bona Furtuna launched organic Casarecce, Rigatoni, Paccheri, and Linguine cuts in the market.
Mounting Demand for Convenient Food Products to Support Market
In recent years, the demand for ready-to-eat food products has increased significantly. With the rise in employment, more people are leading a hectic lifestyle. This, in turn, led to a surge in demand for ready-to-cook food products. As per data provided by Unione Italiana Food and ICE Agency, the consumption of these products increased in Italy, Germany, France, and the U.S. during the lockdown. The major exporting countries of these products also saw a surge of 30% owing to the increased demand for ready-to-cook products among consumers. Additionally, these products are cheaper and more convenient to cook, making them a preferred choice among the working population.
The popularity of Ready-to-cook Food Products as an Integral Part of Diet to Influence Market Growth Positively
These products have been an integral part of cuisine in various countries for centuries. Different countries have developed their own form of product, which contributes to the rise in consumption globally. As per the study conducted by Oxfam, it is considered the favorite dish in the world. Additionally, high-end multi-cuisine restaurants are also offering new dishes based on such products, increasing their appeal in the market and contributing to the market growth.
Low Wheat Production Owing to Adverse Climatic Condition to Obstruct Market Growth
Wheat is the most widely used raw material used for such product preparation. In recent years, adverse climatic conditions, such as droughts and severe floods, in major wheat-producing nations have significantly impacted wheat production. Hence, wheat prices are also expected to rise significantly due to its lack of availability in the market. This is expected to impact the production and consumption of these products, thereby hindering the industry's growth.
Additionally, the demand for food products low in carbohydrates has increased rapidly. Consumption of high-calorie food products causes obesity, diabetes, and various cardiovascular disease. Products in dried form are mostly prepared using refined wheat flour and are high in calories, as a result of which, the demand for such products among health-conscious consumers is decreasing rapidly. Hence, companies are researching and developing new products using different ingredients to increase the interest of consumers.
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Dried Products to Dominate the Market Owing to their High Consumption Compared to Other Forms
Based on product type, the market is segmented into dried, chilled, and canned.
The dried form is consumed more than the chilled or canned form as it is available in various shapes and can be stored easily. Moreover, chilled and canned products have shorter shelf life than dried products, and thus, it is tough to keep these product types for a more extended period. Additionally, dried product absorbs sauces and ingredients better than other forms, making them a suitable choice for various recipes.
In recent years, the demand for chilled forms has increased rapidly among consumers. Industrially produced dried products lack the necessary nutrients as they are treated at a high temperature during the production process. On the other hand, fresh/chilled products contain the essential nutrients, and they are much softer than dried products, making them appealing to consumers.
Wheat-Based Product Segment to Remain Dominant across the Globe
Among wheat flour, semolina is used for producing the best variety of these products in the market. The elasticity of semolina flour makes it suitable for making the product in different shapes and sizes. It also enables the product to maintain structural consistency and ensures that the texture of the product is maintained. However, semolina flour is rich in gluten and may not be suitable for people who suffer from celiac disease and are highly health-conscious. Therefore, the demand for gluten-free products is likely to rise significantly in recent years.
Supermarkets/Hypermarkets Segment to Remain Dominant Due to Easier Accessibility to more comprehensive Product Range
Based on the distribution channel, the supermarkets/hypermarkets segment is expected to hold the largest revenue share as consumers have the option of choosing products through proper inspection of nutritional aspects and making an informed purchase decision. Supermarkets also provide better accessibility and convenience of choosing products from a wide range of selections.
Other distribution channels such as online stores are also exhibiting strong growth during the forecast period. As these channels provide the convenience of purchasing products from the comfort of one’s home, the adoption of these channels among consumers is expected to rise significantly.
Europe Pasta Market Size, 2021 (USD Billion)
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Europe accounts for the largest consumer and is expected to lead during the forecast period. It has been an integral part of traditional meals for a long time, especially in Italy and Greece. The demand for food products with high carbohydrate content has decreased in recent years as consumers have become more health-conscious. Hence, manufacturers are launching new varieties of gluten-free products in different shapes and forms to suit the evolving taste preferences of consumers. In recent years, with the rise in adverse climatic conditions in major durum wheat-growing regions, the supply of wheat for manufacturing such products has been significantly impacted, causing an increase in the price of wheat and final products.
In North America, the demand for the products has increased significantly. The U.S. is one of the largest consumers of these products globally. As consumers are growing conscious about the impact of regular consumption of such products, new varieties composed of whole grains are launched to meet the growing demand. New food recipes, such as pasta salads are offered in various deli counters and restaurants for consumers looking for a quick meal.
The Asia Pacific exhibits the fastest growth during the forecast period. As the number of consumers adopting Western diets increases rapidly, the demand for such products in China, India, Japan, Korea, and Southeast Asian countries is growing rapidly. Furthermore, with an increase in the working population and growth in disposable income, the demand for convenience food products has increased significantly in the region. Moreover, China and Japan have traditional methods and recipes for cooking them. These factors contribute to the industry growth in the region.
Brazil is among the largest producers of these products behind the U.S. and Italy. Although the per capita consumption is significantly lower than in European and North American countries, the demand for such products is slowly gaining pace in the region. New pasta recipes comprising cheese are slowly gaining popularity in the region. Additionally, in other South American countries, such as Argentina and Chile, the demand for these products is gradually increasing.
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In the Middle East & Africa, the demand for ready-to-cook products is propelled by the rising adoption of Western food culture. Turkey acts as one of the key manufacturers of such products, which exports the products to Japan, Iraq, and Ghana. Despite being a major producer, the consumption of such products is comparatively low in Turkey than in other producers in the global market.
Key Players Launching Innovative Gluten-free products to Gain Higher Market Share
Some of the major players operating in the market include Barilla G.e.R.F.lli S.p.A., Ebro Foods, S.A., and Campbell Soup Company. Traditional products are rich in carbohydrates, which, when consumed in high amounts, cause several health problems, such as cardiovascular disease, diabetes, and others. As health consciousness among consumers is increasing rapidly, manufacturers are developing new products using legumes, barley, and rice to attract new consumers looking for healthy food products. For instance, in May 2021, Caulipower, a U.S.-based company, launched cauliflower-based products for the market. This new gluten-free frozen product is available in two forms, linguine and pappardelle. Additionally, in 2020, the U.S.-based gluten-free product manufacturer Jovial Foods also launched organic, gluten-free products in the market. These products are available in five different shapes, spaghetti, fusilli, penne, elbows, and orzo.
An Infographic Representation of Pasta Market
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The global market research report provides a detailed industry analysis of the market and focuses on key aspects such as competitive landscape, product types, raw materials, and distribution channels. Besides this, it offers insights into the pasta market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors contributing to the market's growth in recent years.
Value (USD Billion)
By Product Type
By Raw Material
By Distribution Channel
Fortune Business Insights says that the global market size was valued at USD 43.63 billion in 2021 and is projected to reach USD 77.83 billion by 2029.
The bakery products market is projected to grow at a CAGR of 7.52% during the forecast period (2022-2029).
Dried type is expected to be the leading product segment in the global market.
Rise in hectic lifestyle causing a surge in demand for ready-to-cook food products is driving the market's growth.
Barilla G. e R. Fratelli S.p.A, Ebro Foods, S.A., and TreeHouse Foods, Inc. are a few of the top players in the global market.
Europe is expected to hold the highest market share throughout the forecast period.
Online retail channels segment is expected to be the fastest-growing segment during the forecast period.
Adverse climatic conditions impact wheat production, which acts as one of the main raw materials for pasta production, is one of the major market restraints.
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